Itay Friedman

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𝐅𝐚𝐦𝐢𝐥𝐢𝐚𝐫𝐢𝐳𝐞 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐰𝐢𝐭𝐡 𝐥𝐨𝐜𝐚𝐥 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 💡  𝐀 𝐟𝐞𝐰 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐛𝐫𝐢𝐝𝐠𝐞 𝐭𝐡𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐠𝐚𝐩 𝐰𝐡𝐞𝐧 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠 𝐠𝐥𝐨𝐛𝐚𝐥𝐥𝐲: Navigating the cultural differences between Israel and the US is crucial for successful recruitment and integration of American talent into Israeli companies. 🎯 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐚𝐧𝐝 𝐀𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐍𝐨𝐫𝐦𝐬: Familiarize yourself with the local work culture, which often emphasizes individualism, direct communication, and work-life balance. This knowledge helps in setting realistic expectations and creating an appealing work environment for American recruits. 🎯 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Ensure clear and transparent communication. American professionals appreciate direct and open conversations, but also value politeness and respect. Tailor your communication style to be assertive yet considerate. Explain and clearly convey the company's values and vision. This will increase the chances to attract top-tier talent. 🎯 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Provide timely communication with the candidate throughout the hiring process. Ghosting can be very damaging to the employer brand. A positive experience can be a deciding factor in their choice to join your organization. When providing negative responses, it's customary to email the candidate and thank them for their time and effort in the hiring process and leave an open door for future opportunities. For a full article with more tips for hiring globally: English: https://bit.ly/4bguxlu Hebrew: https://bit.ly/3wvtEqg #connectim #globalsearch #headhunting #usa #uk

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The 1st AR Laptop ever! I tried Sightful's #SpaceTop a year ago and also wrote about my experience with it, and now it's even better! I'm gonna try it again soon at their HQ in Tel Aviv, but it was already a revolutionary product when I tried it back then. So, I'm looking forward to it! Another disruptive technology coming from the #startupNation, Israel. This time in the XR and Spatial Computing field, which is the next big thing after Personal Computing and Smartphones, as we've seen even from Apple with their Apple Vision Pro (which I also tried and covered back in February). What a time to be alive! 😎 Well done Sightful! A link to my article from last year: https://lnkd.in/dMrMYyWG #vr #XR #mr #AR #applevisionpro #apple #AppleVisionPro #Metaquest3 #Quest3 #spatialcomputing #Sightful

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This is my new work uniform: Two weeks ago several of my coworkers were fired for calling for an end to Project Nimbus - a joint contract between Google and Amazon signed in 2021 which provides cloud services to the Israeli government and its military. This was the most recent of many attempts by workers to end the contract. Google should not be providing its services to ANY military. As a global company with billions of users, in nearly every country, making more money than many GDPs, it is an abuse of power and inhumane. Any technology can be used for benefit or detriment. A hammer can build a house and also bash a skull. I’m proud of the technology that Google has developed to facilitate early cancer detection, connect people during crisis and facilitate accessibility. Those same technologies will be used by militaries to kill. Google has a duty to be a responsible steward of its products. Aside from the moral issues, Google’s military contracts are a sign of competitive weakness. To enter this space should be a sign to investors that Google is desperate to maintain revenue growth. Google is a publicly traded company owned by the totality of its shareholders - not its leadership. If leadership is not making good decisions, we have a right to change its leadership. @notechforapardtheid #ceasefirenow #stopfundinggenocide #freepalestine

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"𝗬𝗼𝘁𝗮𝗺'𝘀 𝗰𝗵𝗼𝗶𝗰𝗲 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗛𝗥 𝗧𝗲𝗰𝗵 𝗶𝘀 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁." Yotam Tzuker, CEO and co-founder of Team Me, is featured on Calcalist כלכליסט's Growth+ project, where he met with Ronni Zehavi, CEO and co-founder of HiBob. They explored the challenges faced by early-stage startups over the past seven months and discussed how tough times foster resilience. Dive into their conversation through the link in the comments. Guy Katsovich | Yair Vardi | Poalim Tech #growth #PortfolioCompany #startups

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The Pride of a Brand: iRozar.io Revolutionizing the Game! 🦁🚀 At iRozar.io, we proudly stand out in the no-code development world. 🌟 Why Choose Us Over the Rest? Speed: We bring your visions to life in weeks, not months. ⏱️⚡ Savings: Cut costs by up to 70% compared to full-code development, with rates starting at just $10-$15/hour. 💰💡 Expertise: Specializing in Bubble.io and FlutterFlow for top-notch results. 🛠️✨ Empowerment: Designed for young entrepreneurs with limited budgets. 🌱🚀 Innovation: Leveraging AI tools to maximize efficiency and creativity. 🤖💡 Join us and see how iRozar.io is reshaping development for the next generation of visionaries. 🌉🌟 #ProudlyiRozar #NoCodeRevolution #InnovateWithiRozar #iRozar  #TechInnovation #StartupLife #Bubbleio #FlutterFlow #AffordableTech #DiscountDevelopment #Discount #Lowcost #Cheap #Andoid #iOS #Desktop #Founder #Enterprenuer #InnovationPartners #DreamBig #TechForGood #WebApp

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Over the past five years, Yael Takomi’s deep understanding of user motivations and behaviors guided her specialization in product and ad monetization at Playtika, followed by go-to-market monetization strategies at Meta. On May 16th, she’s sharing her learnings on Adikteev’s webinar! Together with experts from Adikteev , Singular, and two & a half gamers, our Plunge Games ad monetization specialist will be discussing:  ✅ Optimizing ad placements and frequency  ✅ Rewards and incentives  ✅ Diversifying your formats  ✅ Personalized ad experiences Sign up up to level up your app monetization strategies 👇 https://lnkd.in/dE-qkPni 

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Two Years at HiBob: Lessons Learned and Shots Taken Today, I celebrate my second anniversary at HiBob, reflecting on a journey that profoundly deepened my commitment to a growth mindset. Just last week, our leadership team gathered for a retrospective that highlighted not just our successes but the spirit in which we achieve them. While one group showcased their exceptional completion of features for the Q, going 100% on their top priorities, it was Israel David’s, our CTO and cofounder,  reaction that truly encapsulated what HiBob is all about. He applauded their achievements but pushed us further with a critical question: "Everything’s green, yet,  are we truly challenging us?" ( in this case they challenged them selves, yet, the important point here is the question itself) Israel David’s question resonated deeply with me, sparking a reflection on our goals and methods. He likened our strategy to shooting from the three-point line in basketball, emphasizing that our real aim isn't merely to achieve the easily attainable but to set goals that challenge us to extend beyond our perceived limits, even if we risk missing. This mindset reflects the resilience and boldness I admire, by pushing past conventional boundaries. At HiBob , we're encouraged, at all levels,  not just to meet our targets but to engage with each challenge fully, learning from every attempt and growing with each project. Over these two years, I've embraced every opportunity to take my shot, successful or not, knowing each effort contributes to my growth. This culture of continual learning and pushing past comfort zones is what makes my time at HiBob truly transformative. Shoutout to my manager Ido Stern, and my peers  Hagai Levin , Doron Cyngiser , Tsach Moshkovits, Yishai Halpert,Ori Danus and Gal Schwartz Maman And to my leads, Tal Almog, Eilon Levin, Roey Shemla, Avigail Berger, David Ohana, Roy Huna, Michael Cohen, Boris Kushnir, Guy Linksman, Ori Vidra, Vittorio Scibetta, Yonatan Rosemarin and Ofer Pen for consistently transforming challenges into opportunities for learning and growth, making this journey a remarkable one. Looking ahead, I’m thrilled to continue this journey, eager for the lessons and growth that await with each new challenge. #WorkAnniversary #GrowthMindset #ProfessionalDevelopment #hibob

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New Episode Alert: Geekonomy Podcast featuring Cloudinary's Founders! 🎙️ Join Reem Sherman and Tal Lev-Ami as they dive deep into Cloudinary's journey from its humble beginnings to becoming a global leader in digital media management. Don’t miss this inspiring episode filled with lessons on entrepreneurship and innovation in the tech world! 👉 https://lnkd.in/dwRPUMcb #Cloudinary #Leadership #Innovation #TechPodcast #StartupJourney

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The Israel Mobile Summit is right around the corner... Join me & Shir Peled on a 360° holistic monetization journey that focuses on players’ experience. We will share how we attained the keys to success through strategic planning, optimization, and segmentation and give you a sneak peek into the future of Monetization. Playtika Mobile Summits Ofir Leitner 🔜 Israel Mobile Summit

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The Israeli tech sector has a reputation for its rich innovation and healthy competition. Actually, there are now more than 2,300 AI startups active in Israel today. Pretty incredible, isn’t it? It’s no secret to us here in Israel that our companies are disrupting existing markets and creating new ones while fostering an amazing community of technical talent. I’m proud that Google Cloud has been doing its part to build on these AI endeavors. So, who are some of the leading AI customers from Israel? Meet five incredible companies that are showing the world how Israel leads in new tech >> https://lnkd.in/gXiZy5yY #CloudForIsrael #AI

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The Israeli tech sector has a reputation for its rich innovation and healthy competition. Actually, there are now more than 2,300 AI startups active in Israel today. Pretty incredible, isn’t it? It’s no secret to us here in Israel that our companies are disrupting existing markets and creating new ones while fostering an amazing community of technical talent. I’m proud that Google Cloud has been doing its part to build on these AI endeavors. So, who are some of the leading AI customers from Israel? Meet five incredible companies that are showing the world how Israel leads in new tech >> https://lnkd.in/dC_G5kgb #CloudForIsrael #AI

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MindLi update: App Store 1.4.3 • Feature - Inbox - Box Picker menu allows you to set auto disconnect from Inbox. • Feature - AI Labs - AI on a Box • Enhancement - Right to Left (for Hebrew and Arabic) in key text fields (e.g., Spark title and summary and Box name) • Enhancement - User preferences for Spark ordering in a Box • Enhancement - Connect Badge reminder - default reminder at 09:00 am • Privacy - Apple rights argumentations  • Minor visual & wording changes, and internal harmonizations • Minor bug fixes

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We recently took part in CTech by Calcalist’s 2024 VC Survey where we shared our thoughts on the current status of Israel’s high-tech sector. In it, we give our thoughts on how the Startup Nation has been affected by the events of the last year, offer practical tips for founders looking to raise, and share why despite the challenges we are more confident than ever to partner with the new wave of high-potential growth companies.💪 Bottom line: We have absolute faith in the resilience of Israeli entrepreneurs, a trait that has defined our nation in the face of challenges for decades. A peaceful Passover to all of our Jewish founders, friends, and family! ➡️ https://lnkd.in/dDhgH74m

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An extraordinary tale of how I made LinkedIn a little stinkier! 💨 As the Community Manager of Playtika Tech & AI, I live and breathe all things about AI & Gaming. 😈But on April 1st, I & Shai Oliva Alon decided to take AI to a whole new level - post about the LSM (Large Smelly Model)! Before you ask, LLM stands for Large Language Model, an AI that generates human-like text. But we flipped the script and created the LSM - an AI that generates smells based on text prompts! More here: https://lnkd.in/dPkgHByu I posted at noon and eagerly awaited the community's reaction. 😈Around 4 PM, a post from D-ID caught my attention. They had concocted Olfactory Rendering Algorithm (ORA), inspired by LoRA (Low-Rank Adaptation of Large Language Models). What were the odds?! Here is the post: https://lnkd.in/dsDrt_RU 😈Seizing the moment, I reached out D-ID's community manager Sheldon Bruck, proposing to cross-promote our posts. After all, LSM could be the breakthrough that makes ORA possible! 😈Our smelly universe grew bigger as another page, Replai, covered the LSM "news" too! If Marvel has its own universe why can't I? Even if it stinks.... 😅

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Last Thursday, our marketers met at Wix campus for the 6th session of the PMM Mastery program. Inbar Yagur, Co-Founder and CEO of Radical B2B Tech Marketing, and Assaf Nisenboym, Head of Marketing for Developers at Wix.com, shared great insights and perspectives on content marketing. Inbar Yagur shared her thought-provoking perspective: "Nobody cares about your product. Everybody is lazy, tired, and selfish." While it may sound disheartening at first, this statement allows us as PMMs to approach our work with a focus on overcoming apathy, giving value first and answering the crucial question: "What's in it for the user?" We must captivate our audience with a compelling story that connects with their emotions – because #storytelling is a powerful tool. We also had the pleasure of hearing from Assaf Nisenboym, who shared his expertise on the art of storytelling. He highlighted the importance of considering who tells the story, how to tell it, when, and where to tell it, whether through ads, social media, or in-person interactions. The session ended with a fun product challenge assignment. Our marketers were tasked with applying the framework discussed in class to write their brand's story. It was a great way to put their new knowledge into practice and see the power of storytelling in action. Thank you to our experts and the Wix team Sivan Mazuz & Ran Fodor. See you next session! #GCMO #PMMMastery #PMMProgram #GCMOAcademy #ContentMarketing Michal 🦄 Sever Varda Caspi Moria Inbar Gili Erenreich Orit Cohen Shiri Grosbard Sophie Melnik Amitay Jenyfer Jerbi, Carmit Feller כרמית פלר, Odelia Nahir

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🏔 Converting the AI revolution into business value is one of the most interesting challenges for us as Product people. 🎧 In the last episode of מוצרלה | Mozzarella, I spoke to Orly Shechtman about emerging technologies and how we extract maximum business value from them. (The episode is in Hebrew, link in the first comment). This is a good chance to remind everyone that we are meeting very soon at PM LIVE conference on June 23th, and that you can get 10% off with the code Mozzarella10

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