Over the past five years, Yael Takomi’s deep understanding of user motivations and behaviors guided her specialization in product and ad monetization at Playtika, followed by go-to-market monetization strategies at Meta. On May 16th, she’s sharing her learnings on Adikteev’s webinar! Together with experts from Adikteev , Singular, and two & a half gamers, our Plunge Games ad monetization specialist will be discussing: ✅ Optimizing ad placements and frequency ✅ Rewards and incentives ✅ Diversifying your formats ✅ Personalized ad experiences Sign up up to level up your app monetization strategies 👇 https://lnkd.in/dE-qkPni
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Real-Money Games are taking over the charts 📊. After helping to launch 4 new games in the category, with some hitting the top of the charts 🏆, we are proud to share this introductory article to Skill-based and Sweepstakes Real Money Games, cowritten with Avihay Hermon. Take a look: https://lnkd.in/dYH6GAkS
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Gifts and in-app rewards are pivotal for app marketers aiming to boost user retention, but… ❓What makes a good reward? ❓Which users should you reward? ❓How can you find the right gift to keep your users engaged and playing throughout the game? Don’t miss Plunge Games expert Pamela G. Cassan Kowiensky sharing her insights on how to craft engaging in-app incentives for games Check out the video for best practices on: 📊 Analyzing user behavior to identify potential triggers 💰 Developing dynamic rewards systems 🖌️ Customizing incentives based on user activity 🧪 Testing different gifting strategies to find what works best 👉 https://lnkd.in/diYPjkEy 🙌 Big thanks to webinar host Adikteev and fellow panelist Shamanth M. Rao from RocketShip HQ - Mobile User Acquisition Agency
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Introducing the Talent Behind Plunge Games! Meet Aviad 👋 Today, we’re shining the spotlight on Aviad Dadon, Founder and CEO of Plunge Games. With over 15 years in the gaming and SaaS industry including Bidalgo (IronSource), Bidashake (Voodoo), Aviad has helped hundreds of game developers worldwide. Over the past 15 years, Aviad has been deeply involved in mobile app growth, collaborating with numerous gaming companies worldwide to elevate their businesses through cutting-edge marketing strategies and data-driven models. During his 7.5 year tenure at Bidalgo, a premier marketing automation platform acquired by Ironsource, he spearheaded operations in the US, and launched both China and LATAM.🌎 Later, as a founding partner and Chief Strategy Officer at Bidshake, he led the business development, marketing, and client success teams, culminating in a successful acquisition by Voodoo after two years. Since then, he’s been a consultant to several gaming studios and helped launch several casual games, as well as, a handful of games in the Skill-based RMG and Sweepstakes verticals, which are now at the forefront of industry growth. 🥁 Random fact: When Aviad is not busy with work, he plays the drums and rides mountain bikes 🎮 First game crush: Command & Conquer 👀 Trend to watch: Keen to see how new restrictions over Apple’s App Store will impact the mobile app market. External stores, loading web pages and privacy limitations are going to bring new opportunities and challenges. 🚀At Plunge Games, we're thrilled to be sharing this series of intros to the exceptional individuals who make up our talented team. Our consultants have held key roles in some of the biggest names in gaming, such as Playtika, Huuuge, King, and prominent SaaS companies and we’re excited to share their experience. DM us to work with Aviad and our team of gaming experts. #PlungeGames #GamingIndustry #Consulting #Innovation #TeamSpotlight
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Keeping your users engaged and active is the basis to a successful game, how can we impact that? Here’s a great opportunity to learn from our live ops & monetization expert Pamela G. Cassan Kowiensky and Shamanth M. Rao in the all new Adikteev retention club Webinar.
🤔 💡 How can you find the right incentives to keep your users engaged and playing? 📱 Join our webinar with Shamanth M. Rao and Pamela G. Cassan Kowiensky to learn all about crafting engaging in-app incentives. We'll talk about: ✅ Analyzing user behavior to identify potential triggers ✅ Developing dynamic rewards systems ✅ Customizing incentives based on user activity ✅ Testing different gifting strategies to find what works best Register here: https://bit.ly/4cpk9ZE
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Introducing the #Plungegamechangers 👋 🚀At Plunge Games, we're thrilled to kick off a series of intros to the exceptional individuals who make up our talented team. Our consultants have held key roles in some of the biggest names in gaming, such as Playtika, Huuuge, King, and prominent SaaS companies and we’re excited to share their experience. Today, we’re shining the spotlight on Yael Takomi! Over the past five years, Yael's deep understanding of user motivations and behaviors guided her specialization in product and ad monetization at Playtika, followed by go-to-market monetization strategies at Meta. In these roles, she honed her expertise in user experience, revenue optimization, market segmentation, and project management . Her career is a collage of innovative projects covering both monetization and product creation. When she’s not consulting to help brands optimize their go-to- market strategies, Yael also contributes to the mobile gaming industry as an ambassador for Women in Games and as a university lecturer. She’s ranked in Jolt Technology College’s top 20 lecturers worldwide and part of Reichman University Game Changers program lecture about product innovation within the gaming industry. 🌎 #Randomfact: Yael has visited over 20 countries, and lived in 3 countries. 🎮 #Firstgamecrush: Really obsessed over Sims and Crash Bandicoot 🦊 👀 #TrendToWatch: She’s excited to see how AI will be part of the game product creation, particularly curious to see what happens as more games test character and narrative creation with AI. Visit https://lnkd.in/dFw6AD5s to learn and get in touch to work with Yael and our team of gaming experts #GamingIndustry #Innovation #AI #GameChangers #monetization
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Less than 3 days till we're connecting at GDC! Looking forward to catching up with #gamechangers and sharing how our team of experienced consultants came together with one focus: unlocking the full potential of your mobile game! DM us to set up a meeting, we’d love to buy a ☕ and see how we can help you scale your game!
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Thanks for the shoutout! Thrilled to start showcasing our awesome team and what we're up to. Stay tuned for exciting updates!
There is a new consultancy on the block, Plunge Games! Plunge Games has brought together great minds in marketing, monetization (product & ad!), development, data, creative and design hailing from Playtika, Scopely, King, Huuuge, Meta, Google, Voodoo and more... Plunge CEO, Aviad Dadon said "From ASO and user acquisition to monetization modeling and product strategy, our team has been on the frontlines of mobile gaming’s biggest growth stories." Joining Dadon are Yoni Ushin, Yael Takomi, Pamela G. Cassan Kowiensky, Ariel Krieger, Dvir Ackerman, Priyank Badkul, Gil Tal, Eran Herzberg, Yoav Capi Kedem Check out the full article below... https://lnkd.in/e9QD_W8T
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GDC is always exciting, but perhaps this year just slightly more so! For the first time ever, we are attending as Plunge Games ▶️ a team of experts that is passionate about taking mobile games to the next level and always looking for the next challenge! Let us know in the comments if you're coming or DM us to set up a meeting! 🗓️
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Thank you mobilegamer.biz for the mention. Our team will be at #gdc2024, looking forward to connecting with old and new friends!
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