Eden Amirav

😇𝐓𝐡𝐢𝐬 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞 𝐚 𝐥𝐨𝐧𝐠 𝐨𝐧𝐞, 𝐛𝐮𝐭 𝐢𝐭 𝐢𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐭𝐡 𝐢𝐭: Yotpo 𝐢𝐬 𝐝𝐨𝐢𝐧𝐠 𝐋𝐀. 😇 Asaf (our COO) and I just finished an amazing week in LA, meeting some of our top current and future customers and agency partners. I cannot emphasize enough the amount of learning we had and the pages of notes we took on product roadmap, marketing ideas, how to make sure our agency program is the best there is, market understanding, and eventually meeting amazing entrepreneurs in their journey building in eCommerce. We started the week meeting the amazing team from Barefoot Dreams, Inc., who are just launching such an exciting loyalty program (kudos to Kristen and Jamie)! The fabric of their robes is unbelievable; buy it for someone you love. Robbie, you had a huge impact on their ability to launch on time, kudos man. Then we had such an inspiring meeting with Sammy (thank you Sara, the rooftop was amazing as well). I think your insights are going to define a big portion of our email and agency roadmap for the next 12 months. I still cannot believe I was so impressed by someone who named his agency after his cat, I hate cats. 🐈 ❌ Tuesday morning, we met with the one-man show of Saie, John Perasco, one of the most amazing human beings, and we geeked out on the amazing options we are building together when you combine loyalty and subscription solutions on the same data platform. We are going to make a massive impact with this combo, and I'm so excited about it. It made us so happy to hear how he speaks about Anna Lesser—you are having a huge impact. Right after, meeting with Thomas and the rest of the PACSUN team was all about our AI innovation in reviews and how our insights product can level up their merchandising. Then, unfortunately, the LA traffic hit, and we got just on time to meet the amazing Murad UK team. Seeing what Soo, Lisa, and the rest of the team are doing is awesome. Besides being the nicest person I probably met, Soo gave us some great feedback and product ideas we are going to implement. We came out so excited about the future of this partnership. Justin, you should have heard the compliments Soo gave you. Tuesday continued with meeting the lean and mean team of Milani Cosmetics. It's amazing to see how a small team, with the command of Jeremy, can make so much happen in retail, Amazon, and DTC. We are going to bring in an agency to unlock some DTC growth for the 2nd half of the year. Oh, and the dogs were amazing—next time, I am bringing Charlie! 🐶 Diego really looking forward to start workin together.

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What an amazing line-up of speakers we have for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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Adam Fisher partner Bessemer Venture Partners has some of the biggest exits in Israel Wix, Fiverr, Mellanox, and has invested in some of the best companies. So I was super curious what are the practice reps that he does or did to become the best. And it's a combo of skill & luck. Link to the full episode in the comments.

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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“How would you make the case for prioritizing ASO at an industry-leading company that hasn’t focused on their app historically?” I received this question yesterday during a webinar we hosted with AppsFlyer. The answer is simple: you have to consider you App Store Listing as a landing page. Everyone that wants to download your app has to come through the app stores to download your app. If you spend 💸💸💸 on ads, you have to make sure that your App Store listing appeals to users and conveys the right message. It’s absolutely vital to optimize this step in the user’s journey. And the best part - you can start with ASO with a small budget and small team. ✅ start by researching competitors and top apps to understand app store best practices ✅ dig into your app store data to understand user intent and preferences ✅ use the app store’s native A/B testing tools to gather data on the impact of creative optimization

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It’s official! Content Israel 2024 has just kicked off, and I’m full of anticipation for the 👉 Incredible speakers 👉 New connections 👉 Game changing takeaways 👉 And the potential that comes from gathering all of the brightest digital marketing experts in Israel. Will I see you inside? #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing #MarketingEvent

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Here is a great video (it's in English, with Hebrew subtitles), summarizing all the things you need to know about where we are at with anti-semitism and hatred in the world. It was sent to me this morning by a treasured friend and reflects all the things that I, and many other people, have been saying here since October 7. For those of you who do not know the author Douglas Murray, he is not Jewish. But he explains the motives behind and implications of anti-semitism in a way that can be easily understood. I highly recommend you watch this video. Here are a few of the many key takeaways: -- That anti-semitism is the canary in the coal mine. When it's okay to express hate against Jews, any other group can become a target, and likely will. -- That the Islamic terrorism experienced on October 7 in Israel (and many, many, many times before) is the same Islamic terrorism experienced everywhere else in the world, like the bombing of the Ariana Grande concert in Manchester, the Bataclan nightclub attack, and so many more. I feel this acutely, having lost a beloved colleague on 9/11. -- That civilization itself flourishes because of Judaism and the contributions of Jews (think medicine, arts, philanthropy, technology, etc.). -- That the accusations against the Jewish nation are externalized deficiencies. This is a well-known psychological principle, but somehow overlooked in this situation. TL;DR: anytime you accuse someone of something, you'd better look in the mirror. Let me know what you think. Link is here: https://lnkd.in/gTQGsvrm #standwithisrael #neveragainisnow #islamicterrorism #westisnext

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Mainly on my channel, Focus Point, I explain how and what to do for reaching success. Now it's time for practical cases! Very soon, there will be an interview on the channel with Nadav Shoval, CEO and founder of OpenWeb, our first Israeli unicorn. We invested in this company at an early stage, and today it is a leader in its industry. Nadav talked about his story and views, shared how he managed to achieve such impressive results. I'm sure the OpenWeb case will be useful to many, especially those interested in learning how to set goals and achieve success, even for established players. To not miss out, subscribe to my channel. Link in the comments.

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As Israel celebrates its 76th Independence Day, the amazing guys at the Mamram Alumni Foundation have produced a collection of tips for founders, by founders. It's in Hebrew, but let me translate my own part for the benefit of my English reader friends. Obviously, every journey will be different, and the only constant will be change, so enjoy it! 1. Surround yourself with people you can trust blindly. Co-founders, managers, and team leaders. People that share that excitement and passion for what you are building and are ready to do whatever it takes. 2. Put the customer at the center. It's easy to get excited about something you are building, but always remember there is a customer on the other side that needs to see the value and use it. Always get feedback from customers, so you are aligned with what they need. 3. Don't forget to breathe. This journey is more like a rollercoaster - with ups, downs, and rapid changes. Do yourself and your team a favor and remember to take a moment to recharge. Set ambitious, yet achievable goals, and enjoy the ride. If it's not fun - why doing it? For the Hebrew readers - there are some great tips from much smarter people here: https://lnkd.in/g3aazRa7 P.S. Thanks to Yossi Melamed and the Mamram Alumni Association for the leadership on this project, and many others, that help the tech community in Israel strive and grow even in difficult times!

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"If you want to raise capital, invest in branding." I had the pleasure of attending the Apex Group Ltd Israel Summit, Co-hosted with Brooks-Keret Financial Management, which focused on Israel's Diverse Capital Raising & Private Equity Landscape. The event provided valuable insights into the latest trends and developments in fundraising, including alternative financing methods. A highlight was the insightful lecture by Dr Bhaskar Dasgupta, Chairman of the Board & Non-Executive Director, Apex UAE, Bahrain, Israel & India Boards. 💡His key takeaway?  "If you want to raise capital, invest in branding."  This resonated with me as a crucial reminder for entrepreneurs seeking funding. #capitalraising #privateequity #Israel #entrepreneurship

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Outbrain & Taboola: Our Journey from $200/day to $20,000/day in Just One Month with a Flagship Brand When our partner, an E-learning course provider, first dipped his toes into Outbrain and Taboola through his media buying team, the results were underwhelming. The performance lagged behind other acquisition channels, leaving him scratching his head. But knowing the potential - seeing how giants like Babbel were thriving on these Native Ads' networks - he suspected he was missing a crucial element. He was right 🧐 Recognizing the need for specialized expertise in Native Ads, he reached out to us at Schwartz Consulting for an audit. With our 12 years of experience, we quickly pinpointed several areas for improvement: 👉 Lack of a dedicated landing page for Native Ads. 👉 Basic tracking (pixel-based). 👉 A static optimization strategy. Thanks to the audit, our partner was convinced by our recommendations and we commenced our collaboration. Here’s how we turned things around: Week 1: Laying the Foundation 🚀 Our team crafted dedicated Landing Pages & Creatives incorporating all best practices. We transitioned from pixel-based to server-to-server tracking for more accurate data. With the campaigns set up, we applied our unique optimization methodology. By the end of the week, we were hitting close to our partner’s goals, scaling from $200 to $1,000 per day. Week 2: Hitting Targets and Scaling 🚀🚀 Securing our Cost Per Lead (CPL) target was the focus. Once achieved, we began scaling on the most profitable network, pushing our daily spend from $1,000 to $5,000. Week 3: Expanding Reach 🚀🚀🚀 We went live on all Native Ads networks, continuing to scale and seeing our daily spend soar from $5,000 to $10,000. Week 4: Refining and Maximizing 🚀🚀🚀🚀 We A/B tested multiple Landing Pages and Creatives, fine-tuning our approach to maximize results while keeping CPL on target. This rigorous optimization paid off, and our daily spend hit the impressive range of $10,000 to $20,000. In conclusion, most Brands possess all the ingredients to succeed with Native Ads, but having an expert can make all the difference. Our collaboration with this flagship E-learning Brand lasted three fruitful years, a testament to our effective strategies and enduring partnerships 🤝 It is one of our many successes at Schwartz Consulting and more are currently WIP. Stay tuned! 👀 ----------------- At Schwartz Consulting, our goal is simple: support Brands in their ability to find success at scale on Outbrain for Performance & Taboola. If you enjoyed the post, simply like ❤️ #outbrain #taboola #nativeads #nativeadvertising

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I'm excited to share our success stories with you at SalesDriver. Take a look at the post featuring an Israeli FoodTech company. If you have questions about this case - feel free to ask. 😀 #AI #Sales #LeadGeneration #Innovation #BigData 

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Last week Bria was ranked #20 of the most promising startups in Israel, kudos to the team! It is a long journey to build a startup. At 8 years old, I fell in love with mathematics, and at that point, I knew that's what I'd get my PhD in. That passion not only shaped my academic path but also ignited my interest in visual technologies and AI, which led me to pursue a PhD in computer vision. During my studies, I began to realise just how much the future of content would change with AI coming into the mix. Fast-forward to 2020, during COVID and before the Gen AI hype, I combined my understanding of how visuals can be generated with AI and the valuable enterprise experience I gained in my previous role at Trax Retail, to co-establish an AI startup called BRIA. We had one simple goal: To make it easy for any individual and company to generate the exact visuals needed for any use. Our key objective in helping you achieve this is to ensure that we provide you with a transparent, open, and responsible AI platform trained solely on licensed data, no public figures and deep fake, no privacy infringement. And in a world where more than 43% of people don't trust companies to use AI morally, Responsible AI use has never been more important. In building BRIA, we've been able to help businesses all over the world scale their content development process. And what gets me even more excited is that we've been able to partner with different creators to ensure that their creativity is respected, rewarded, and isn't pirated. We trained our own high quality foundation models and built the core tools of Generative AI so everyone can use it. The journey so far has been anything but linear, and I'm eager to continue sharing the innovative features we're developing, discuss the critical importance of Responsible AI, and explore how you can leverage our platform to its fullest potential. Join us as we pave the way for a new era of content creation, where innovation meets integrity.

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Good finds its way to the top. No other statement can better describe the rise of Israeli tech. Especially this year. And so we have lined up some of the most talked about names in the start-up scene for one event, Unicorn Nation. What to expect? A panel of tech founders who in total sold their companies for over $1B to some of the world’s biggest brands. You’ll learn from leading CEOs who raised millions of dollars this year, how to raise in today’s market and how to build your storytelling the right way. We’ll cover the landscape of Israeli tech investments, exits and IPOs And lastly, we’ll teach you how to calculate the amount you need to raise and how to build your financial storytelling before a raise. Stay Tuned, more to come soon! #startup #tech #fundraising #unicorn #exit

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Dive into my latest article on Wix about "Meta Ads for eCommerce: Tactics to Increase Sales" and discover some tested and proven strategies to boost your online store's revenue. https://lnkd.in/g-yTFvbJ

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Finaloop’s $35M funding round will change e-commerce! 📈 • 💸 Finaloop raised $35M in Series A funding, led by Lightspeed Venture Partners. • 📍 Based in New York with R&D in Tel Aviv. • 👨‍💼 CEO Lioran Pinchevski, former PwC accountant, founded the company. • 📊 E-commerce projected to surpass $6T in sales this year. • 🛠 Finaloop offers automated bookkeeping and inventory management. • 💰 SaaS pricing starts at $65/month, with options for tax solutions. • 🚀 Customer base grew by 400%, managing $13B in GMV. • 🌐 Integrates with Amazon, Walmart, TikTok, and more. • 📈 Positioned as a critical tool for small e-commerce businesses. ~~~ ✍️How will Finaloop’s $35M funding impact e-commerce? ♻️ Reshare if this resonates with you. 💌 Subscribe to MarketMaze for more insights. Link in bio. #Finaloop #ecommerce #accounting

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10 Exciting Israeli Startups you may not have heard about BUT, you should be following: 1. WINN.AI - Salestech 2. Onebeat - Retail tech company 3. MazeBolt - Cyber Security 4. Cynomi - Cyber Security 5. Canditech - HR Tech 6. Percepto - Autonomous Drones - Drone tech 7. HiBob - HR Tech 8. Mesh Payments - Fintech 9. XTEND - Drone tech 10. Connecteam - HR Tech #startupnation

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