Media Awards

TV sees 9% increase in revenues in Q1 2024 and TV viewing has recorded a very strong start to 2024. New figures published by TAM Ireland show that Quarter 1 revenue grew by an impressive 9% yoy. Revenues of €66,705,599 were recorded for Jan – Mar 2024 showing a very strong return to growth. This revenue figure includes spot, non-spot and BVOD commercial revenue. The increase is on the back of strong viewing data -  total time spent viewing to commercial channels is up 6% yoy to 110 mins per day. (Ads 15+) 85% of this viewing was to Live TV*. According to TAM Ireland’s Total Video Panel, Adults 15+ are spending 168 mins per day with all broadcasters’ content across all devices (up from 157 in 2023) this compares very favourably to SVOD services such as Netflix and Disney+ where they spend a total of 24 mins a day, and against video sharing platforms such as YouTube, Facebook and TikTok where they spend a total of 47 mins per day** “It is great to see this level of growth and confidence in TV advertising. TV’s effectiveness has been proven time and time again, which is why clients are investing heavily. The effectiveness is driven by the scale and time spent delivered by TV, along with the very high levels of active attention TV commands, as seen in our recent, award winning, research with Red C and Karen Nelson Fields’ Amplified Intelligence” says Jill McGrath CEO TAM Ireland Source: *TAM Ireland/Nielsen Media Ireland Jan – Mar 24 v Jan – Mar 23, avg mins per person, consolidated, all day, all week.

Great night as always last night at the Media Awards made even better with a Gold for our partnership with PHD for Baileys and Eurovision. Just like a great Eurovision performance, this project was all about the combined talents and collaborative spirit of an amazing team. Very special thanks to the amazing Gráinne Clarke Sinead Manly David Jameson James Lace Jennie Hickey for making this happen, to Des Doris and the judges Peter McPartlin Eamon Fitzpatrick Alastair Pitfield and to the RTE team and our partners for bringing this campaign to life across TV, Radio and VOD, in particular Ruth Kennedy Siobhán Gallagher David Molumby Julian Callan Kay Moylan Anna Schutz Paula Kelly Rob Davis Elton Mullally Alan Swan Adam F. Cieran Mc Keon Jan Power Ciara Butterworth and of course the one and only Davina Devine!

Silver & Gold. Extremely proud once again of the amazing group of people I get to work with every day. Importantly, that group includes absolutely amazing clients that help us do what we do. #bemorenow #mediaawards

Christopher Cashen has been elected as the new vice president of IAPI - Institute of Advertising Practitioners in Ireland. Cashen is currently the managing partner with Mindshare Ireland and was unanimously elected as vice president role following a board vote earlier this month. #Advertising

The daa Dublin Airport Media Sales Team were thrilled to pick up 3 gold awards at last night's Irish Media Awards. Winning: 🏆Sales Team of the year 🏆Media Brand of the year 🏆Best Sales Initiative I'm so proud of my team and the fantastic work they do every day! Katie Williams Suzanne Morehan Fiona McDonnell Clodagh McCarthy

Great way to start the weekend. Gold winners at the #mediaawards2024 last night. Congratulations to all the team at Invention Ireland on winning this category three years in a row! 🥇 🥇🥇 Peter Sweeney Emma Morris Brian Roche Katie Michalak Ken Nolan David Ahlstrom #brennansbread #digitalmarketing #battleofthebagels

So proud to be part of this amazing team News Ireland ... Gold for Best Use of National Print & Digital for our work with Simply Better and Silver for Best Sustainability initiative for the Sunday Times monthly Climate supplement!