Havas Village Dublin

Thank you to Dr. Mónika Magyar, Tamara Daltroff and Valentina Méndez Rizo for inviting me to join the European Association of Communications Agencies (EACA) Sustainability Task Force. Truly delighted to be part of such an important team. Looking forward to working with like-minded leaders driving the sustainability transformation of our industry across Europe. And already enjoying great conversations with Stephanie Helen Scheller and Margot Ledun The main objective of the EACA Sustainability Task Force is to play a supportive and leading role for its members by providing clear, simple and useful recommendations and strategic advice. The Task Force aims to accurately identify the changes required in order to drive development in the creative & media industry. @HavasDublin #HavasGenus #Sustainabilitytaskforce #eaca

Big thank you to everyone at Fáilte Ireland who attended our webinar on the EU Green Claims Directive and the Havas Genus "Be Do Say" Sustainability Communications tool. Really appreciate the great feedback and questions. Havas Dublin #HavasGenus #SustainabilityCommunications #EUGreenClaimsDirective #Training

It was great to share our #HavasGenus Be-Do-Say sustainability model at the recent #DubPlus24 Marketing and Sustainability summit. Consumers are expecting brands and businesses to be more active and responsible for the environmental and social changes that are needed. Our recent #MeaningfulBrands survey shows that 68% of Irish consumers believe businesses have the power and the responsibility to help solve the problems we face. But they feel they have been let down in the past, with 73% saying they are tired of hearing empty promises. Sharing your sustainability ambition is important, but it should always be aligned to a clear and robust plan. When your ambition, actions and communications are aligned, you start building (or rebuilding) trust. daa Havas Dublin Havas Creative Network

The start of the year is normally a time that we reflect on the past year and set a plan for the future. Professionally, I have had a positively challenging 12 months at Virgin Management, with many highs, but equally many moments to pause for thought and evaluation. As I look to the year ahead, I am excited for the things that my team and I will deliver, the positive change we can have on business, communities and people around the world, but also all the personal plans I have put in place with my husband for ourselves and our children so we can thrive as a family together.   Living in Ireland, I am beyond lucky to live in a stable economy and an inclusive and welcoming country and it never passes me how lucky and privileged I was to be born in Scotland, growing up with access to education, safe housing, and financial stability. I am constantly reminding my children of the privileges afforded them and to never take these for granted whilst others around the world are facing immense atrocities.   As I reflect on 2023, finding meaning in the experiences that many have had to go through, can be extremely challenging. It was timely to be part of a recent Meaningful Brands discussion at the Havas Village in Dublin that illustrated how the 'age of cynicism' has given rise to a 'Me-conomy' consumer.   No matter where you look, people feel that life is becoming far more challenging, unstable, and expensive. 1 in 3 people report being personally affected by at least one crisis on an everyday level. Consumers are turning to brands that can help them be healthy, happy, and bring some joy and uplift to their lives, while also making their day to day living easier, simpler, and more affordable. And, when it comes to social and environmental change, they're looking for brands to help them affect individual change, leading the charge, and not being the heroes themselves.   This is an era where brand purpose and brands doing meaningful work is so important. For five decades, the purpose of Virgin has stayed firm, to change business for good. As we enter 2024, I know that we at Virgin will be even more innovative and thoughtful in using our platforms and the opportunities presented to us to not just build successful, profitable businesses, but to create long-term value for people, communities, and the planet. 

Earlier this month, we had a great time taking Havas Village Dublin through our new Gen Z framework.   It was an engaging and interactive session, with Scott Ellis, Ruth Burns and Niamh O'Hagan presenting some of the key findings from the work and sparking a fantastic discussion about some of the insights and trends that the framework brings to life. With a mixed audience of Gen Z, Millennials and beyond, we explored whether the lived experience within Havas reflected the findings of our study on a range of topics from purchasing preferences through to personalisation.   To explore the insights yourself and better connect with the world's largest generation, get the framework here: https://lnkd.in/gK7_pgMx #genz #generationz #customerexperience #cx

In their short lives, Generation Z have experienced a rapidly changing world through an often fragmented, digital lens. Gen Z are often talked about as the future, but the reality is they are already the present, and businesses need to be preparing for how to effectively connect with them both as consumers and in the workplace. The key to understanding how Gen Z engage with the world is to understand the context of the world in which they live. Havas Media Group's illuminating 'Gen Z. Not dazed. Not confused' report provides the 6 C's that outline the shaping of Gen Z. Swipe through for the 6 C's of Gen Z and stayed tuned for our additive framework coming later this month, developed in collaboration with Gen Z. In the meantime, you can read the full Not Dazed. Not Confused report here: https://lnkd.in/ehvPQwZN #genz #generationz #customerexperience #employeeexperience #cx #ex