After a few months of hard work, we are delighted to officially launch PRIZM+, our exclusive Advertising Research solution, developed in partnership with the team in Amárach Research. Together with Gerard O'Neill and his team in Amárach Research, we have developed an Ad Testing solution that brings together the best of Neuroscience & Behavioural Research. All advertisements are designed to influence behaviour, the premise of PRIZM+ isn't to just score ads, but we want to provide value and guidance in how they can be optimised towards the underlying brain processes and psychological principles that drive behaviour. Effectiveness is naturally a constant topic in the industry and we believe that through the use of PRIZM+, advertisers and their agencies will now be able to firstly quantify how effective their work is, and secondly understand why it is so effective. If you're interested, or would like to learn more visit 👉 https://lnkd.in/ezuQKVfT FUTURE PROOF INSIGHTS | Consumer Neuro #AdTesting #AdvertisingResearch #ConsumerNeuroscience #EyeTracking #EEG #Neuromarketing #MarketResearch Conor Talty
Amárach Research
Market Research
Dublin 24, Co Dublin 1,976 followers
creating success for our clients, through insight & foresight
About us
What makes us different? The name is a clue. Too much research looks in the rear view mirror. At best, such research tells us what’s happening; at worst, what’s already happened. We use market research to look ahead – to what will happen. We’ve been doing it since 1989 – and our team of young enthusiasts and seasoned professionals has lots of practice unlocking the future for our clients. We embrace change, innovation and opportunity like no other agency in Ireland. We share our own ideas and insights through our blog, twitter, ezine and slideshare resources – providing unparalleled insight into the mood and intentions of consumers and businesses. Through surveys, focus groups, econometrics, workshops and social media analyses we discover the rights answers to our clients’ important questions about their brands, customers... and their future potential. But it doesn’t stop there. We have formed unique partnerships with clients and agencies (including advertising, PR and social media agencies) to turn research into a tool for connecting brands to customers. We believe in proactive research, not reactive research. Our clients are found across every sector and category – public and private – throughout Ireland. From SMEs to PLCs. And there's more: our international research in retailing, telecoms, professional services and more besides has seen us working in over 48 countries last year alone. Amárach… an domhain. We ask the right questions so you get the right answers. ________________________________________________________________________ For a chat about your research needs, call Gerard O'Neill or Michael McLoughlin on: 01 410 5200 Or send us an email: info@amarach.com See also our slideshare page: www.slideshare.net/amarach/presentations And be sure to follow us on twitter: twitter.com/amarachresearch ________________________________________________________________________
- Website
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http://www.amarach.com
External link for Amárach Research
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Dublin 24, Co Dublin
- Type
- Privately Held
- Founded
- 1998
- Specialties
- market research, insight, forecasts, trends, survey, mobile polls, UK and EU research, specialist panels, focus groups - offline and online, telecoms, financial services, media, newspaper research, and grocery and fmcg
Locations
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Primary
Get directions
11 Kingswood Business Centre
Citywest Business Campus
Dublin 24, Co Dublin, IE
Employees at Amárach Research
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Michael McLoughlin
CEO - Amárach Research. Chair of The Irish Youth Foundation and Chair of The Social Finance Foundation. Director of Bridge Enterprise Centres and…
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Gerard O'Neill
Chairman Amárach Research FMII
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Alison Flannery
Research Director UK & Ireland
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Sinead O'Sullivan
Research & Insights Professional
Updates
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One of the most fascinating aspects of our PRIZM+ service with FUTURE PROOF INSIGHTS | Consumer Neuro is the way in which state-of-the-art eye-tracking and brain-scanning tools give unprecedented insights into how consumers really interact with advertisements... then how they will behave after they have seen them: https://lnkd.in/e8p_Q9Zm
Are you considering where you are directing viewers’ visual attention within content? Here is the Eye Tracking Heatmap for Electric Ireland's “Your World, Brighter” Ad, made in partnership with Droga5 Dublin. The design of the scenes and lens focus facilitates the narrative quite effectively to build anticipation in the early scenes. Additionally the use of displayed facial expressions captures & holds attention resulting in emotional responses and memorisation. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more at - bit.ly/PRIZM-plus
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Over the past few months, we have worked closely with the team at Future Proof Insights to develop PRIZM+: a state-of-the-art advertising research tool that combines world-class neuroscience and behavioural psychology to improve advertising effectiveness. Find out more and sign up for future alerts at the PRIZM+ website: https://lnkd.in/ej2C9Wuy
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Amárach is thrilled to announce the launch of PRIZM+: a state-of-the-art advertising research initiative with Future Proof Insights - combining neuroscience with behavioural psychology to improve advertising effectiveness: https://lnkd.in/eWbtiCwi
After a few months of hard work, we are delighted to officially launch PRIZM+, our exclusive Advertising Research solution, developed in partnership with the team in Amárach Research. Together with Gerard O'Neill and his team in Amárach Research, we have developed an Ad Testing solution that brings together the best of Neuroscience & Behavioural Research. All advertisements are designed to influence behaviour, the premise of PRIZM+ isn't to just score ads, but we want to provide value and guidance in how they can be optimised towards the underlying brain processes and psychological principles that drive behaviour. Effectiveness is naturally a constant topic in the industry and we believe that through the use of PRIZM+, advertisers and their agencies will now be able to firstly quantify how effective their work is, and secondly understand why it is so effective. If you're interested, or would like to learn more visit 👉 https://lnkd.in/ezuQKVfT FUTURE PROOF INSIGHTS | Consumer Neuro #AdTesting #AdvertisingResearch #ConsumerNeuroscience #EyeTracking #EEG #Neuromarketing #MarketResearch Conor Talty
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Our research for the National Transport Authority/Iarnród Éireann has been published. One day a year - usually a Thursday in November - Amárach's team counts every passenger getting on and off every train/Dart at every station throughout Ireland from the first train leaving the station to the last one arriving some 20 hours later - a monumental task. It's a vital planning resource for NTA and Iarnród Éireann which we are privileged to resource and support. Read all about it here: https://lnkd.in/eS7BRDx7
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This is an important initiative by the Department of Social Protection in relation to Food Poverty in Ireland, using research-based evidence gathered by Amárach and other stakeholders: https://lnkd.in/eF7_-wpd
Minister Joe O'Brien has today published an Action Plan which aims to address Food Poverty in Ireland. The Action Plan published today is a result of the extensive work undertaken by the Food Poverty Working Group, including a pivotal case study approach wherein people directly experiencing food poverty were engaged with, in order to provide the group with a deeper understanding of the drivers of food poverty and to inform policy recommendations to address the drivers. Read more here: https://lnkd.in/dxhtWvWY
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It has been a great privilege working with the team in Talio on their journey to transform the market research industry through the power of AI, one innovation at a time: https://lnkd.in/eENX9FAH
Since using Talio, Amárach Research found they are "committing to faster turnaround than before, but also confident that the quality of the analysis and the insight second to none." We're thrilled to launch the first episode of our Customer Spotlight series at Talio! Last week, we had the privilege of interviewing Gerard O'Neill, Chairperson of Amárach Research. In this engaging conversation, we delve into the world of market research and uncover how Amárach Research leverages Talio's AI-powered tools to gain valuable insights and drive strategic decisions. Discover how our innovative solutions are transforming research methodologies and delivering unparalleled benefits to industry leaders. 📺 Watch the full episode on our website here: https://lnkd.in/eZMT8CrA #CustomerSpotlight #AI #MarketResearch #Innovation #Talio #AmárachResearch
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The latest edition of Primark's research in partnership with Amárach highlights the key issue of sustainability: https://lnkd.in/eDgStQ_r
Today we published our fourth volume of the Penneys Pulse of the Nation Index which explores the topic of sustainability - what it means to consumers in Ireland and how it’s influencing their lifestyles and spending habits. In partnership with Amárach Research, our report highlights a confused consumer who wants to do the right thing, but won’t pay more to do so. As always, we shine a light inside Penneys to showcase how this is reflected in our customers’ spending habits, and the initiatives we have in place across our business and store network. We also recently held a panel discussion in Primark’s Dublin HQ, with special guest Minister of State, with responsibility for the Circular Economy, Ossian Smyth where we previewed the research findings and encouraged open discussion on consumer behaviours towards sustainability as well as the broader challenges facing the fashion retail industry in this space. The conversation was hosted by Claire Taaffe alongside Lynne Walker Director of Primark Cares and Gerard O'Neill, Chairman of Amárach and we were joined by members of government, industry and NGOs. Thanks to everyone who took part. Check out the full findings of the Index on our website: https://lnkd.in/eScaJZ6D #Penneys #PulseoftheNation #Primark
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Amárach Research solutions for brands and organistaions in the Parenting market help those businesses to plan for the years ahead. Contact Alison Flannery now to discuss your research requirements at info@amarach.com or call 00 353 1 410 5200. Click the links below to see the Parent Research work that we have done for: Primark https://lnkd.in/gXV3NjZS Barnardos Ireland https://lnkd.in/enjq6AG4 CyberSafeKids https://lnkd.in/emWBFDMJ #amarach #research #marketresearch #consulting #statstalgia #strategy #strategicconsulting #sme Gerard O'Neill Michael McLoughlin Alison Flannery Greg Dulat Estera Dulat Sinead O'Sullivan
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The AI conversation in Ireland is moving on from theory to practice - Microsoft's latest Work Trend Index explores in detail the AI skills agenda, and there's still some way to go: https://lnkd.in/eFVu6ctf