Platinum Guild International

Platinum Guild International (PGI)-India is hosting the 7th edition of its prestigious Platinum Buyer-Seller Meet on July 4-5, 2024. This annual event brings together 16 leading platinum jewellery manufacturers and retailers like Kalyan Jewellers India Limited, ORRA Fine Jewellery, Senco Gold and Diamonds, ORO Precious Metals, Kama Jewelry, Jewelex India Pvt Ltd, and BN Jewels - India to showcase the latest designs and marketing programs for PGI's flagship branded categories - Platinum Love Bands, Platinum Evara, and Men of Platinum. "Innovation is at the heart of this year's BSM. Both in product and marketing. By showcasing cutting-edge designs and launching new marketing programmes, we're confident this exclusive gathering will solidify platinum's position as a coveted choice for discerning consumers," said Vaishali Banerjee, MD, Platinum Guild International India.    The meet will highlight opportunities to drive long-term platinum jewellery demand through innovative retail strategies and strengthening partnerships. Retailers are excited to explore contemporary, minimalist platinum designs that appeal to the younger demographic. Click on the link to learn more: https://lnkd.in/gJebyj7m #PlatinumEvara #PlatinumLoveBands #MenofPlatinum #India #platinumguild #jewellery #jewelry #PlatinumJewelry #platinum #preciousmetals #luxury #brilliance #JewelleryInnovation #BusinessGrowth

Leading up to the T20 Cricket World Cup, PGI India's premium Men of Platinum brand is launching a unique initiative to celebrate true men of character in the sport. The campaign kicks off with a 6-part episodic series featuring brand ambassador Suryakumar Yadav, aired on Disney Hotstar and the Men of Platinum website. Men of Platinum will showcase a collection of sleek platinum jewellery pieces that reflect the passion and style of cricket enthusiasts, all crafted from 95% pure platinum, ideal to make a style statement that truly sets one apart. “Our latest campaign for Men of Platinum will focus on engaging content capsules that not only reflect our brand ethos but also tap into the cricket frenzy. Our key initiative focuses on a consumer engagement that offers cricket fans a unique opportunity to appreciate the sport they love, while celebrating the values that define the essence of the brand. Through the 'Man of Platinum of the Match' contest, we aim to create a memorable fan experience that fosters a deeper connection between fans and the game, while also further enhancing their connect with the brand.” says Sujala Martis, Consumer Marketing Director, Platinum Guild International India. www.menofplatinum.com #PGI #MenofPlatinum #T20WorldCup #India #platinumguild #platinum #jewellery #jewelry #PlatinumJewelry #platinum #preciousmetals #luxury #brilliance

Inoveo Platinum, a new platinum alloy brand by Platinum Guild International USA and exclusively distributed by Stuller, Inc., debuted at JCK Las Vegas Jewellery Week.   Anglo American and Alloyed co-developed an alloy formulation that would answer the challenges designers and jewellers have previously voiced when working with platinum. The formulation was strategically created to reflect the workability of white gold, while enhancing all the core properties of platinum, including the metal’s naturally white color, durability, and wear resistance.   “The launch of Inoveo Platinum provides the jewellery industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” shared Jenny Luker, PGI USA’s President. “We believe this is a tipping point for the use of platinum in jewellery manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”   Click on the link to learn more: https://lnkd.in/gpapNrST    #PGI #USA #platinumguild #jewellery #jewelry #PlatinumJewelry #platinum #preciousmetals #InoveoPlatinum #JCK #alloy

Akshaya Tritiya marks a day of new beginnings, prosperity, and good fortune. The significance of purchasing 'true white' continues to hold great meaning as it symbolizes purity and auspiciousness. Platinum jewellery with its 95% purity and timeless appeal, perfectly encapsulates this occasion. The "Pt 950" inscription on each piece signifies the highest purity, making it a fitting choice for Akshaya Tritiya celebrations. To commemorate this special day, consumers can opt for collections including Platinum Evara, Men of Platinum and Platinum Love Bands. “Platinum’s preciousness and rarity appeals to young consumers. Over the years, platinum has emerged as the metal of choice for celebrating emotionally significant milestones, special occasions, and festivals, especially its ‘true white’ that is associated with purity and longevity.” said Vaishali Banerjee, MD, Platinum Guild International India. Click the link to discover the pieces here: https://lnkd.in/gEwWUqYr #PGI #MenofPlatinum #PlatinumEvara #PlatinumLoveBands #India #platinumguild #platinum #jewellery #jewelry #PlatinumJewelry #platinum #preciousmetals #luxury #brilliance

We are pleased to share that top celebrities wore exquisite platinum designs and graced the red carpet of the 2024 Met Gala with leading jewelry brands such as Tiffany & Co., Fred Leighton, Cartier, Harry Winston, De Beers Group, and Lorraine Schwartz. “Platinum jewelry epitomizes luxury, beauty and timeless elegance, which makes it a popular choice at the Met Gala year after year” said Platinum Guild International CEO Tim Schlick. “Tonight’s gala enabled designers to showcase the versatility of the metal.” Platinum, the naturally white setting that truly enhances the brilliance of diamonds and colored gemstones, was the accessory of choice to create many iconic fashion moments. Click the link to learn more: https://lnkd.in/gcyUYRJ3 #PGI  #platinumguild #platinum #jewellery #jewelry #PlatinumJewelry #preciousmetals #luxury #MetGala #Hollywood #RedCarpet #Celebrities

Platinum Guild International India and Vummidi Bangaru Jewellers (VBJ) unveils the Platinum Evara Multi Sapphire collection. This collaborative collection with PGI India marks a significant milestone as the first full-fledged collection featuring multi-sapphire stones curated by VBJ and its finest craftsmen. “We are pleased to strengthen our association and announce an all-new collaboration with VBJ, one of India's premium heritage jewellery brands, to introduce a stunning Platinum Evara Multi Sapphire Collection. At PGI, we are focused on design innovation to ensure that we cater to varied and evolving consumer demands, while also offering unique and standout platinum jewellery pieces for occasion & everyday wear, especially for gifting. This innovative collaboration between PGI and VBJ represents a fusion of innovation and tradition and surely redefines sophistication and elegance when it comes to platinum jewellery.” said Vaishali Banerjee, MD, Platinum Guild International India. Learn more about the collection here: https://lnkd.in/dETVa6nk #PGI  #PlatinumEVARA #VummidiBangaruJewellers #VBJ #India #platinumguild #platinum #jewellery #jewelry #PlatinumJewelry #platinum #preciousmetals #women #femininity #luxury #brilliance #love

Tim Schlick has been appointed Chief Executive Officer of Platinum Guild International (PGI) after nine years with the organisation. He succeeds CEO Huw Daniel, who retired as of April 4, 2024, transferring full responsibility for PGI to Mr. Schlick. In 2015, Mr. Schlick joined PGI as Chief Strategy Officer, and most recently served as the organisation’s Chief Operating Officer. He is a renowned business strategist and marketing expert and has advised more than 30 Fortune 500 companies on how to create growth through brands and products. He will focus on creating incremental value to its sponsors and trade partners, as well as unlock new opportunities that create demand for platinum and drive global growth. “I feel excited and honoured to lead Platinum Guild International and work with our teams in the market to help them continue to bring market excellence to life in platinum jewellery,” shared Mr. Tim Schlick. Click the link to learn more: https://lnkd.in/gNEyNA6z #PGI  #platinumguild #platinum #jewellery #jewelry #PlatinumJewelry #preciousmetals #luxury

This season, PGI India’s Men of Platinum partners with ESPNcricinfo to enrich the fan experience by reintroducing the popular ‘Direct Hit’ content IP. It aims to make the Indian Premier League 2024 season more engaging. Hosted by Raunak Kapoor and Yash Jha, the content series focuses on calling out the ‘Man of Platinum’ at key matches which highlights players demonstrating standout courage, resilience, self-belief, perseverance, all qualities as rare as platinum. "We are excited to announce our continued partnership with ESPNcricinfo for the launch of the second edition of our content IP ‘Direct Hit’ during IPL 2024. This initiative reflects our brand’s stance on the significance of character and values, amidst the fast-paced, competitive nature of the game. Every game, tests not just the players’ skills but their character, echoing our ethos. We’re not just celebrating the ‘Man of Platinum’ in each match; we’re honouring the spirit of sportsmanship that defines the game and inviting the fans to be a part of this narrative.” said Sujala Martis, Consumer Marketing Director, Platinum Guild International Click the link to learn more: https://lnkd.in/gVkeekPw #PGI #ManofPlatinum #India #platinumguild #platinum #jewellery #jewelry #PlatinumJewelry #platinum #preciousmetals #luxury #brilliance

From drop earrings to line bracelets and colourful rings, platinum was the metal of choice for celebrities at the 96th Academy Awards. We are pleased to share that leading jewellery brands such as Tiffany & Co., De Beers Group, Boucheron, Kwiat, Fred Leighton, Cartier and Martin KATZ LTD chose to style A-list celebrities in naturally white platinum. This included dramatic necklaces as seen on Anya Taylor-Joy, Emily Blunt and Gabrielle Union, and brooches worn by men including John Krasinski, Simu Liu and Sterling K. Brown. “Platinum jewellery is prominent at the Academy Awards every year since its natural white colour enhances the brilliance of diamonds and coloured gemstones, while also keeping them most secure, so it’s the perfect choice for red carpet moments,” said Platinum Guild International CEO Huw Daniel. Click on the link to learn more: https://lnkd.in/gXC6DWaD (Image Credit: Tiffany & Co.) #PGI #USA #platinumguild #platinum #jewellery #jewelry #PlatinumJewelry #platinum #preciousmetals #Hollywood #Glamour #RedCarpet #highjewelry

Platinum EVARA embraces the spirit of the Women’s Premier League with #IGotThis. The campaign is a celebration of the unique, powerful journey of women in sports and beyond, embodying the spirit of resilience, confidence. Platinum Evara has been associated with cricket since last year, via Jemimah who is the face of the brand. The integration with WPL takes that journey further and builds upon the foundation of Platinum EVARA’s “Becoming Me,” which highlighted Jemimah’s inspiring journey from passionate six-year-old to a cricketing icon. “The WPL was an opportunity for a collaboration beyond content alone. Platinum Evara will chronicle Jemimah’s journey through the tournament, rally fans around her and allow us to make a powerful contextual statement. #IGotThis campaign speaks to those overcoming challenges with quiet sense of self belief. Jemimah embodies this perfectly, we’re happy to cheer her on and inspire other women to know they’ve got this too!” said Sujala Martis Sujala Martis, Consumer Marketing Director, Platinum Guild International India. Find out more about the campaign here: https://lnkd.in/gAydCdzb #PGI  #PlatinumEVARA #IGotThis #WPL #India #platinumguild #platinum #jewellery #jewelry #PlatinumJewelry #platinum #preciousmetals #women #femininity #luxury #brilliance #love