Taylor Swift has something of a negative reputation in the media, and her sixth studio album seems to have been built around addressing these ideas. The reveal and media promotion in the week leading up to the release of lead single “Look What You Made Me Do” all suggested a strong link with the Kanye West controversy in 2016, which has roots all the way back to their infamous clash at the 2009 MTV VMAs. (You can read more details on the song page).
The significance of her face being only half-covered by text emphasizes that the public only sees the side of her that the media covers. The text draws from print publications since Taylor tends to dominate tabloid gossip headlines, whether it be her romantic life, her ‘femme squad’, or, of course, her beef with other celebrities/musicians. Furthermore, the use of gothic font also seems like a direct stab at Kanye’s successful Pablo merch line.
The underlined portion of the album’s title, “putatio,” is a Latin word that means “calculating.” This could be a play on how some people deem Swift as calculated and insincere.
Taylor has addressed her reputation in the past, including on her 2014 smash “Blank Space,” but this time it’s in a much less playful manner. This dramatic reinvention is part of her declaring the old Taylor “dead” as she asserts her side of the story and reclaims her public image.
Taylor teamed up with Target to release an exclusive 72-page booklet with special content like handwritten lyrics, poetry, artwork, and behind-the-scenes photos.
This is the first of two covers, with the other one having a darker color scheme.
Taylor has worked with Target numerous times in the past: together they’ve released deluxe editions of her albums Speak Now, Red, and 1989, in addition to a live album recorded on her Speak Now World Tour.
Taylor teamed up with Target to release an exclusive 72-page booklet with special content like handwritten lyrics, poetry, artwork, and behind-the-scenes photos.
This is the second of two covers, featuring a much darker color scheme than the first option.
Taylor has worked with Target numerous times in the past: together they’ve released deluxe editions of her albums Speak Now, Red, and 1989, in addition to a live album recorded on her Speak Now World Tour.
I would normally agree with you, but Genius is a lyric app that is owned by iTunes.
Genius isn’t owned by iTunes, dafuq?
@kent5k14 Genius isn’t owned by iTunes or Apple. We’re a crowd-sourced music knowledge site, so it seems like someone just added a random page hoping to trick some people.
I AM SO EXCITED FOR THIS IM SO HAPPY FOR HER! HAVING BEEN IN THE FANDOM SINCE HER DEBUT ALBUM I CAN ALREADY TELL THIS ERA IS GOING TO BE REVOULTIONARY!!!
When we finally get to hear the new songs