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About “reputation” 2 contributors

Taylor Swift has something of a negative reputation in the media, and her sixth studio album seems to have been built around addressing these ideas. The reveal and media promotion in the week leading up to the release of lead single “Look What You Made Me Do” all suggested a strong link with the Kanye West controversy in 2016, which has roots all the way back to their infamous clash at the 2009 MTV VMAs. (You can read more details on the song page).

The significance of her face being only half-covered by text emphasizes that the public only sees the side of her that the media covers. The text draws from print publications since Taylor tends to dominate tabloid gossip headlines, whether it be her romantic life, her ‘femme squad’, or, of course, her beef with other celebrities/musicians. Furthermore, the use of gothic font also seems like a direct stab at Kanye’s successful Pablo merch line.

The underlined portion of the album’s title, “putatio,” is a Latin word that means “calculating.” This could be a play on how some people deem Swift as calculated and insincere.

Taylor has addressed her reputation in the past, including on her 2014 smash “Blank Space,” but this time it’s in a much less playful manner. This dramatic reinvention is part of her declaring the old Taylor “dead” as she asserts her side of the story and reclaims her public image.

About “reputation” 1 contributor

Taylor teamed up with Target to release an exclusive 72-page booklet with special content like handwritten lyrics, poetry, artwork, and behind-the-scenes photos.

This is the first of two covers, with the other one having a darker color scheme.

Taylor has worked with Target numerous times in the past: together they’ve released deluxe editions of her albums Speak Now, Red, and 1989, in addition to a live album recorded on her Speak Now World Tour.

About “reputation” 1 contributor

Taylor teamed up with Target to release an exclusive 72-page booklet with special content like handwritten lyrics, poetry, artwork, and behind-the-scenes photos.

This is the second of two covers, featuring a much darker color scheme than the first option.

Taylor has worked with Target numerous times in the past: together they’ve released deluxe editions of her albums Speak Now, Red, and 1989, in addition to a live album recorded on her Speak Now World Tour.

Three years after the release of 2014’s 1989, and following several public spats with celebrities… read more »
About “Reputation”

About “reputation” 5 contributors

Three years after the release of 2014’s 1989, and following several public spats with celebrities like Kanye West, Taylor Swift aims to clear her name and inaccurate public image on reputation. At a fan event that took place in June 2018, Swift described the record as a story of “finding love throughout all the noise,” referring to how the album transitions from discussing her persona to falling in love with British actor Joe Alwyn.

On its first day alone, the album sold 700,000 physical copies, and it debuted at #1 on the Billboard 200 Albums chart, having sold more copies that week than the other 199 listed albums combined. Within a month, the record was certified triple platinum, becoming RIAA’s top-certified album of the year, and even a year after its release, it was deemed the biggest album of 2018 on the Billboard charts.

The album was announced after Swift removed all previous social media presence and uploaded three videos of a snake’s tail, body, and head in August 2017; most considered this a reference to the “snake” nickname she was given after it was revealed she wrote Calvin Harris' “This Is What You Came For” after their breakup, which worsened during public fallouts with Kanye West and Katy Perry.

To promote the album, Swift teamed up with Target to produce two exclusive magazines which feature poetry, paintings, handwritten lyrics, and a behind-the-scenes look at the music video for lead single “Look What You Made Me Do.” She worked with UPS leading up to the album’s release, and partnered with Ticketmaster to help dedicated fans be the first to score tickets to her 2018 tour.

reputation Tracklist

Track Info
The first promotional single from Taylor Swift’s sixth album, reputation, debuted in an ad shown during a college football… read more
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This star-studded track is the sole collaboration on reputation. Before it was announced, “Eddie” and “Future” were written… read more
Track Info
“I Did Something Bad” explores Swift’s new darker trap sound in the reputation era as it drifts away from previous record… read more
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On this midtempo synthpop track, Taylor compares being in love to drug addiction. The track notably has significant sonic… read more
Track Info
Much like “Gorgeous,” “Delicate” sees Taylor taking a more hesitant approach while pursuing a new man, likely Joe Alwyn, her… read more
Track Info
The lead single from the highly anticipated follow-up to 1989 takes shots at several unnamed rivals, who most fans suspect… read more
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The 7th track on Swift’s 2017 album, reputation, details a sexual relationship between Taylor and her partner, which is… read more
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“Gorgeous” describes a fully intoxicating infatuation in the form of seemingly unrequited love. The man in Taylor’s… read more
Track Info
Taylor uses the image of criminals in a speeding car as the central metaphor for a doomed romance. She likens her rebound… read more
Track Info
During a Secret Session hosted by iHeart Radio, Swift revealed that the goal for the 10th reputation track was to make each… read more
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“Dancing With Our Hands Tied” shows a different side of Taylor’s sound not present in much of her previous music. The song… read more
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“Dress” is one of Taylor’s most sexually charged songs on reputation and it details Taylor’s wants and lusts over another… read more
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On this lighthearted, anthemic, and almost comical track Taylor Swift throws some major shade at all the haters. During the… read more
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“Call It What You Want” was first announced on social media on November 2nd, 2017, which was coincidentally the 13th… read more
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The closing track on reputation uses a New Year’s party as a metaphor to discuss holding on to people and memories from both… read more
Track Info
The Reputation Prologue is the introduction to reputation, and is featured on the first page of both the CD booklet and in… read more

“reputation” Q&A

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More Taylor Swift albums

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Fortnight (Acoustic Version)
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THE TORTURED POETS DEPARTMENT + Bonus Track “Down Bad (Acoustic Version)”
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THE TORTURED POETS DEPARTMENT + Bonus Track “Guilty As Sin? (Acoustic Version)”
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THE TORTURED POETS DEPARTMENT + Bonus Track “Fresh Out The Slammer (Acoustic Version)”
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THE TORTURED POETS DEPARTMENT + Bonus Track “Fortnight (Acoustic Version)”
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THE TORTURED POETS DEPARTMENT + “My Boy Only Breaks His Favorite Toys” (Live From Paris)
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THE TORTURED POETS DEPARTMENT + Bonus Track "But Daddy I Love Him (Acoustic Version)"
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THE TORTURED POETS DEPARTMENT
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THE TORTURED POETS DEPARTMENT (Physical Version)
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THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY
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1989 (Taylor’s Version) [Webstore Deluxe]
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1989 (Taylor’s Version)
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1989 (Taylor’s Version) (Tangerine Edition)
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1989 (Taylor’s Version) [Deluxe]
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The Cruelest Summer
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Speak Now (Taylor’s Version) [Digital Deluxe]
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Speak Now (Taylor’s Version)
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Midnights (The Late Night Edition)
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Midnights (The Til Dawn Edition)
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folklore: the long pond studio sessions (Record Store Day Exclusive)
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The More Lover Chapter
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The More Red (Taylor’s Version) Chapter
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The More Fearless (Taylor’s Version) Chapter
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Lavender Haze (Remixes)
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Lover (Live from Paris)
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Anti-Hero (Remixes)
2022
Midnights (Apple Music Exclusive)
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Midnights (Target Exclusive)
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Midnights
2022
Midnights (3am Edition)
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Carolina (From The Motion Picture “Where The Crawdads Sing”)
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All Too Well (10 Minute Version) [The Short Film] - EP
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the lakes - 7" Single (Record Store Day Exclusive)
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Red (Taylor’s Version): From The Vault Chapter
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Red (Taylor’s Version): The Slow Motion Chapter
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Message In A Bottle (Fat Max G Remix) (Taylor’s Version)
2022
Red (Taylor’s Version): She Wrote A Song About Me Chapter
2022
Red (Taylor’s Version): Could You Be The One Chapter
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Red (Taylor’s Version)
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evermore (digitally autographed fan edition)
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Fearless (Taylor’s Version): The From the Vault Chapter
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Fearless (Taylor’s Version): The I Remember What You Said Last Night Chapter
2021
Fearless (Taylor’s Version): The Kissing In The Rain Chapter
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Fearless (Taylor's Version): The Halfway Out the Door Chapter
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Fearless (Taylor's Version)
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the “forever is the sweetest con” chapter
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the "dropped your hand while dancing" chapter
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evermore (Japanese Edition)
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willow (the witch collection)
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folklore: the long pond studio sessions (from the Disney+ special)
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folklore: the long pond studio sessions (from the Disney+ special) [deluxe edition]
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folklore: the sleepless nights chapter
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folklore: the escapism chapter
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folklore (deluxe version)
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Cardigan (Cabin In Candlelight Version)
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folklore
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Live from Paris
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Our Song (7" Single)
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Lover (Target Exclusive/Japanese Edition)
2019
Lover
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Speak Now (Big Machine Radio Release Special)
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Fearless (Big Machine Radio Release Special)
2018
Taylor Swift (Big Machine Radio Release Special)
2018
reputation Stadium Tour Surprise Song Playlist
2018
Spotify Singles
2018
reputation
2017
1989
2014
1989 (Deluxe)
2014
Red (Deluxe Version)
2012
Red
2012
Speak Now: World Tour Live (Deluxe)
2011
Speak Now: World Tour Live (Brazilian Edition)
2011
Speak Now: World Tour Live
2011
iTunes Essentials
2011
Speak Now (Deluxe)
2010
Speak Now
2010
Fearless (Platinum Edition)
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Fifteen - Single
2009
Fearless (International Version)
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Love Story [UK CD Single]
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Fearless (Japanese Edition)
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Fearless
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Love Story - Single
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Beautiful Eyes - EP
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Live From Clear Channel Stripped 2008
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Live from SoHo - EP
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Rhapsody Originals (Rhapsody exclusive)
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The Taylor Swift Holiday Collection - EP
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Teardrops On My Guitar - EP
2007
Taylor Swift (Best Buy Exclusive)
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Napster Live (Napster Exclusive)
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Taylor Swift
2006
2004 Demo CD (Three Songs)
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2004–2005 Demo CD
2004
2004 Demo CD
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2003 Demo
2003
Vol. 2 Demo CD
2003
2003 Demo CD
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Lucky You Demo CD
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"Taylor's Songs" 2003 Demo
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2002 Demo CD
2002
reputation (Taylor’s Version)*
Taylor Swift (Taylor’s Version)*
Demo CD (Covers)
Midnights (Clean)
Top “reputation” scholars

Album Credits

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Song Credits

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Comments

When we finally get to hear the new songs

+71 upvotes

@kent5k14

I would normally agree with you, but Genius is a lyric app that is owned by iTunes.

Genius isn’t owned by iTunes, dafuq?

+40 upvotes

@kent5k14 Genius isn’t owned by iTunes or Apple. We’re a crowd-sourced music knowledge site, so it seems like someone just added a random page hoping to trick some people.

+20 upvotes

I AM SO EXCITED FOR THIS IM SO HAPPY FOR HER! HAVING BEEN IN THE FANDOM SINCE HER DEBUT ALBUM I CAN ALREADY TELL THIS ERA IS GOING TO BE REVOULTIONARY!!!

+19 upvotes