Public Relations Manager, International

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

But tarte™ doesn't stop there. Giving back has always been a part of the brand's DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte's mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients? If so, we'd love to hear from you!

tarte cosmetics is seeking a talented & strategic PR & Social Media Manager of international markets to join our team! The PR & Social Media Manager will be responsible for developing & driving the international 360 PR & social media programs for all for launches/activations as well as for the long term brand awareness strategy. This role is highly collaborative & will report directly to the Marketing Director and Executive Director of International, with support from Social Media Coordinators owning 1 direct report and 2 dot line reports. Our ideal candidate is beauty-obsessed with a proactive team player attitude, excellent communication & writing skills & is a multi-tasker that will reach deadlines in a fast-paced environment.

• Building relationships with journalists, bloggers, and influencers, using those relationships to create opportunities for brand exposure and coverage
• Monitoring media coverage
• Organizing events such as influencer events, trips, product launches, or media deskside.
• Collaborating with Sephora on local multi-branded PR events and animations 
• Developing PR strategies and out of the box opportunities to promote brand awareness and maintain a positive image.

• Create social media timelines, proposals for tarte content on Sephora's local channels and negotiate exposures on retailer channels.
• Creating and curating content that resonates with each country community and encourages interaction
• Communicate the international team's content needs and partner with internal Content Creators and the Content/Video team to bring content to life
• Analyzing community feedback and insights to inform marketing and PR strategies.
• Developing creative campaigns and initiatives to support seasonal launches
• Ensuring all content aligns with the company's brand voice and messaging.
• Stay on top of the latest social media trends and create opportunity proposals
  
  

• Working closely with other departments such as marketing to ensure consistency in messaging and alignment of goals.
• Collaborating with external partners, agencies, and stakeholders on PR and community initiatives.

• Tracking and analyzing PR and community metrics such as media mentions, social media engagement, and sentiment analysis.
• Providing regular reports on the effectiveness of PR and community initiatives and making recommendations for improvement.
• Compile weekly, monthly and quarterly social media reports

Requirements:

• Work out of tarte's Paris office
• Fluent in French highly recommended
• Bachelor's degree
• 5+ years' relevant experience in PR & social media marketing
• People management experience with 1+ direct reports
• Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
• Strong problem-solving & troubleshooting skills
• Excellent communication & interpersonal skills
• Works well under pressure & has a flexible & positive attitude
• In-depth understanding of relevant & upcoming social media
• Excellent verbal, communication & writing skills
• Attention to detail & ability to multitask
• Strong project management skills
• Up to date on relevant cultural events
• Passionate about beauty, beauty experience a plus