Johannesburg 🇿🇦, come say hi at our pop-up, at Nelson Mandela Square. We’ll be here to talk about all things skincare, and answer any of your questions. 🤍 Find the details below! When: today to July 14th, 9am - 5pm SAST Where: Nelson Mandela Square - 5th Street, Sandton, Sandton, 2031, South Africa See you soon!
About us
DECIEM is a humble and happy umbrella of good beauty brands like NIOD and The Ordinary. We’ve been called every good and bad thing you can think of like “the most thrilling thing to happen to skincare”, and “the hottest beauty company right now”. Over the past year, we’ve sold more than one product every second, opened the doors to our 35th store, and welcomed our 1000th employee. With many products in development, a new 70,000 square-foot HQ to call home, and plans for even further retail expansion, we are excited to do even bigger things in the near future. DECIEM was founded in 2013 by “the beauty world’s most exciting disrupter”, Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed. After selling his first software company, many years later, Brandon’s frustration at the beauty industry remained and he set off to make a change in the beauty business. That change is DECIEM and we’re working really hard to continue Brandon’s vision for a better world of beauty. Everything we do is of exceptional quality. Today, quality is no longer defined by price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful, and being sensibly priced, even to the wealthy. And we respect these principles. We choose to serve the educated, the curious, and the intelligent who appreciate our dedication to this very genuine definition of quality.
- Website
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http://www.deciem.com
External link for DECIEM | THE ABNORMAL BEAUTY COMPANY
- Industry
- Research Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Toronto, ON
- Type
- Privately Held
- Founded
- 2013
Locations
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Primary
517 Richmond Street East
Toronto, ON, CA
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59 Redchurch Street
London, England E2 7DJ, GB
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Bloomsgrove Industrial Estate
Unit 4
Nottingham, United Kingdom NG73JG, GB
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41st St
18-21
New York, New York City 11105, US
Employees at DECIEM | THE ABNORMAL BEAUTY COMPANY
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Firat Mericer
VP Supply Chain - Global at DECIEM | THE ABNORMAL BEAUTY COMPANY
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Sumbo Ashabo
Head of Recruitment and Talent Programs at DECIEM | THE ABNORMAL BEAUTY COMPANY
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Ramon Torres
Director of Plant Operations at DECIEM INC. | A Subsidiary of Estee Lauder Companies | L6σ Black Belt, Chem.Eng., MBA.
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Saheli Nanavati
Head of Marketing | Global Brand + Strategy | Product Marketing |…
Updates
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"Here, beauty brand The Ordinary, which was present in the heart of Copenhagen during the 3 Days of Design, inaugurated a face-to-face experience with New York-based design studio Home in Heven, recently back from a successful project with Coperni, securing them a tour around the world and web. For the Danish event, however, the brand dedicated to simple skincare and the creatives known for their skill in shaping glass created an interactive installation instigating a reflection on the theme of reuse. How can we turn skincare bottles into useful, designer pieces? This is the answer, exploring pressing issues while crossing the threshold of the contemporary salle de bain with a creative idea." Thanks to @elledecor for featuring us <3 https://lnkd.in/espdT9WH
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"Just four hours after its debut, on the first day of its four-day run, there were at least 60 people waiting patiently on line behind a black fabric barrier, which snaked around the block. By the door of The Ordinary’s pop-up, situated in the Marais on the corner of Rue des Francs-Bourgeois and Rue Elzévir, it reads: “Welcome to The Ordinary apartment. Make yourself at home <3.” On the side of the building, are the words: “Lip balms get lost. Your next one is inside.”" Dive into the full article here: https://lnkd.in/gG6TQpGR Thank you @WWD for highlighting our latest pop up in Paris <3
Long Line Forms Outside of The Ordinary’s First Pop-up in Paris
https://wwd.com
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"Clearly, this lip balm is smarter than the rest, and because of that, I use it differently. The consistency is ultra light so I use my finger to massage an initial layer into my lips as though it’s a moisturiser or serum. Once absorbed, I apply another thick layer on top and let it sit there to work its magic." Thank you Refinery29 team for your reviewing our new Squalane + Amino Acids Lip Balm <3 You can check out the full article here: https://lnkd.in/eyt5J9sv Eager to explore more? Check out this product in detail via theordinary.com.
The Ordinary’s First Lip Balm Is Here & It’s Unique In So Many Ways
refinery29.com
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"The Ordinary started its journey with targeted solutions, highlighting the benefits of key skincare ingredients with our minimalistic formulations,” The Ordinary's Chief Scientific Officer, Prudvi Kaka, tells Refinery29. “In this case, our team wanted to effectively improve multiple signs of congestion experienced by those with blemish-prone skin, with seven individual technologies working together to achieve this, each with its own unique approach.” Thank you Refinery29 for your piece on our newest serum. Be sure to check out the full article here: https://lnkd.in/ei5Dz7rg Explore Balancing & Clarifying Serum in detail via theordinary.com.
The Ordinary's New Acne Serum Is Here & It's Earning My Skin Compliments
refinery29.com
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There's no place like Japan! 🥰🇯🇵 We're so excited to share that we are now available at Cosme in-store and online. Thank you VogueWorld for featuring us! Please explore the full article here: https://lnkd.in/ew2RBpPW
カナダ発スキンケアブランド、オーディナリーが満を持して日本上陸
vogue.co.jp
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"Through simplicity, The Ordinary is known for championing a to-the-point skincare approach. Most of their products have one or two ingredients and appear as if they came fresh from the laboratory in a glass dropper bottle. “The formulation is the hero, and the packaging is its humble carrier,” says Li. “When it comes to packaging design, form follows science.”" Thank you COVETEUR for including The Ordinary in your article. Please check out the full piece here: https://lnkd.in/eguMhRGa
Inside the Beauty Industry's Obsession with White Packaging
coveteur.com
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Target the 7 Signs of Congestion | Introducing The Ordinary’s Balancing & Clarifying Serum. ✨ 7 signs of congestion. 7 skin-clearing technologies. ✨ Target excess oil, minimize the look of pores, and help clear your skin with our newest, multi-active formula. Say hello to Balancing & Clarifying Serum at theordinary.com, and watch it on YouTube. https://lnkd.in/dfqUhNxX 👋
Target the 7 Signs of Congestion | Introducing The Ordinary’s Balancing & Clarifying Serum. ✨
https://www.youtube.com/