Prodigious Worldwide a republié ceci
Prodigious London, PLEAT and Leo Burnett UK 'McDeliver' a delicious OOH campaign for McDonald's. The art-buying team at Prodigious London teamed up with Leo Burnett to create a remarkable OOH campaign for McDonald's that perfectly captured the thrill of anticipating a McDelivery. Impressively, the entire campaign was shot on a Wednesday and completed by Friday, demonstrating that when time is of the essence, our teams are up for the challenge! The campaign was brought to life through the lens and retouching expertise of the exceptionally talented William Green, represented by PLEAT Artists. This project showcases the team's ability to produce high-quality, engaging content under tight deadlines. A fun fact: All the talent featured in the campaign were photographed in their actual homes, adding an authentic and personal touch. Company credits: Client: McDonald’s UK Advertising Agency: Leo Burnett UK Production Company: PLEAT, Prodigious London Senior Producer: Jasmine Willson, Prodigious London