Decathlon

💙 Today is a new starting line for our company!    We’ve been working on something wonderful and we’re excited to share our renewed brand identity, with a meaningful logo, an inspiring tagline and a bold new color palette including a new shade of blue.   Decathlon was started in 1976 out of friendship between sports lovers who wanted everyone to enjoy the benefits and fun of being active.   Now, nearly 50 years later, we continue their legacy and this new chapter is a testament to our ambition to accelerate the positive impact Decathlon can have in the world. It’s a dedication to innovation, community and sustainability. It’s also a commitment to our North Star and our purpose to move people through the wonders of sport.   We live and breathe sports, that’s why we want to reimagine it. Always!   Check out our new brand online and in our stores and join us to put play back into sport - on the playground, on the court, or in nature. Ready to play?   #DecathlonFuture #MovingForward #Decathlon #ReadyToPlay

Experience the Future of Retail with Apple Vision Pro! 🌟 We’re excited to announce the launch of four dynamic applications designed to maximize the revolutionary features of Apple Vision Pro: Decathlon Innovation Decathlon Shopping Quechua Virtual Showroom Decathlon Shopping Japan These applications are now available in several new markets, including China, Japan, Singapore, Australia, Canada, France, Germany, and the UK. Our goal is to simplify the shopping process and present our innovative products in new and engaging ways. We can't wait for you to discover the future of virtual shopping with us! #Innovation #AppleWWDC2024 #VisionPro #Decathlon #VirtualShopping #TechInnovation #CustomerExperience #AppleVision

Logic says you can’t win two European trophies in the same year, but we just did! ⚽️🏆 We are thrilled to unveil the official match balls for the 2024-2025 UEFA Europa League and UEFA Conference League, developed by football experts within the Kipsta team. This exciting milestone, following our partnership signing last November, exemplifies our commitment to innovation and quality in sports products. The Decathlon balls, chosen for their unparalleled durability, trajectory control and grip, will be the stars of the 2024-2025 season and beyond. These balls meet the highest professional standards, earning the FIFA Quality Pro label, and they promise an exceptional playing experience for footballers worldwide. At Decathlon, we want to move people through the wonders of sport, and this collaboration with UEFA is a testament to this purpose, ensuring every footballer, from school playgrounds to professional fields, can enjoy top-quality equipment that enhances their sporting experience. Look out for the Decathlon balls in action! ⚽️ #Decathlon #Kipsta #UEFA #UEL #UECL #Innovation #Football

DECATHLON PULSE is born! We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of Franck Vigo and guided by our Global CEO Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy.    Our goal?    To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame  #DecathlonLinkedIn

For centuries, the Olympic Torch has symbolised light, hope and the unbreakable spirit of humanity. It is a bridge between generations - a flame that carries optimism and the timeless spirit of sport. Yesterday, I had the incredible honour of being one among 8 teammates to carry the Torch on its journey around France. This moving moment was dedicated to our 100,000 Decathlonians around the world. Sport has been a big part of my life since I was very young. My father would encourage my sister and I to try as many different sports as possible, and it was a school for life. So, while I was carrying the Torch, I felt the same pride and passion that I feel as I pass my love of sports onto my own children, just as my father did for us. I’m so grateful to have had the chance to be part of such an important tradition. It’s a moment that will stay with me forever! Now, all roads lead to Paris. I can’t wait for the Games to begin on the 26th of July, and to see the Decathlon Team of Athletes competing on the greatest sporting stage in the world! #Paris2024 #Decathlon #Humanity #OlympicTorch I Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

New data released by the World Health Organisation reveals that the global population is becoming less physically active. 31% of adults are now not exercising enough each week in order to stay healthy, and the resulting financial impact on health services is expected to reach $300 billion by 2023. So, what can we do to reverse the trend? With fellow members of the World Federation of the Sporting Goods Industry (WFSGI), such as Nike, adidas and Shimano, we have signed a joint commitment to take collective action to support people and their health. This includes building partnerships within the business community, leveraging the power of major sporting events, and raising awareness of the inactivity crisis itself. Beyond these particular actions, it’s about creating powerful international collaboration between the major players in the sports market, working towards a common goal for society. At Decathlon , we believe passionately in the power of movement and the positive impact that it can have on us both physically and mentally. Even if it’s just for a few minutes per day, being active can totally transform our mood, our long-term health, and even boost focus levels at work. Through our purpose, to Move People Through the Wonders of Sport, we hope to build a happier, healthier world by making it easier for people to stay active in a way that suits them. I look forward to working with other brands in our industry to swing this physical inactivity trend back in the opposite direction. #physicalactivity #sportinggoods #wfsgi #WHO #Decathlon #DecathlonLinkedIn Emma P. (Mason) Zwiebler

Our global headquarters are ready to play! Watch our teammates live from Villeneuve-d'Ascq in France in this video, sharing all their passion and energy. We're just 30 days away from the official launch of the Paris 2024 Olympic Games and 63 days away from the Paralympics! We're also incredibly proud that the 11,000 torchbearers are sporting our Decathlon outfits! #Decathlon #Paris2024 #Olympics #Paralympics

Our 2023 Non-Financial Reporting Declaration is available! This report showcases our dedication to sustainable development by highlighting key initiatives such as the evolution of our brand portfolio, new carbon reduction trajectory, a new biodiversity impact reduction trajectory, circular business models, and ESG assessments for suppliers. Discover how we're moving people through the wonders of sports while making a positive impact on the planet 🌍💪 Follow the link on the first comment… #Decathlon #ESG #NFRD2023 #CorporateResponsibility

We're thrilled to share that Decathlon has been recognized in TIME Magazine’s inaugural edition of the World's Most Sustainable Companies 2024! In a world where environmental and social challenges are more pressing than ever, this acknowledgment highlights our commitment to moving people through the wonders of sports by following sustainable practices. However, this is just another step in the long ladder we have ahead of us. At Decathlon, we are committed to reaching net-zero by 2050. Congratulations to all the companies making strides towards a more sustainable future. Let's continue to set the benchmark for others to follow. Together we can move towards more sustainable business practices. #CorporateResponsibility #DecathlonSustainable #TIME #SustainableCompanies2024

2024 is likely to be the hottest year on record and it’s clear that our supply chains are under immense pressure from extreme weather and economic stress. The lingering impacts of the energy crisis, coupled with high energy costs and inflation, are exacerbating the effects of climate change. In response to these critical issues, at Decathlon, we are proud to support the #FossilToClean letter and policy initiatives. These efforts are crucial to accelerate the transition from fossil fuels to scalable clean solutions. We believe that the global race to clean energy solutions is not just a necessity, but a responsibility we all share. At Decathlon, our mission is to move people through the wonders of sports. We are dedicated to reducing our impact on the environment by improving the design and manufacturing of our products and working towards a more circular economy. We want everyone to enjoy the benefits of physical activity and well-being in a more sustainable world. By endorsing the #FossilToClean movement, we are taking actionable steps towards a sustainable future, ensuring that our love for sports can thrive in harmony with nature. Learn more about the #FossilToClean initiative by following the link in the first comment #ClimateAction #Decathlon #ReadyToPlay