Vous avez du mal à suivre le flux de travail de votre marque sur les réseaux sociaux. Comment pouvez-vous le simplifier ?

I believe relevance, consistency and authenticity is key to winning engagement and influence on social media. With overdose of AI generated content, audience is looking for “unmarketed” version of content !

Simplify brand's social media workflow by prioritizing tasks. Define clear goals and focus on high-impact platforms. Utilize social media management tools for scheduling and analytics. Curate content themes to streamline creation. Establish an editorial calendar for consistent posting. Automate routine tasks, like responses and posting, where possible. Leverage user-generated content to reduce content creation pressure. Monitor analytics for insights, refining strategies. Collaborate with team members to share responsibilities. Regularly assess and adjust the workflow for efficiency. Streamlining processes ensures a more manageable and effective social media strategy.

In my opinion it's more to be consistant and real. At times for the sake of being more scientific and be theoritically correct the basics are compromised so apart from auditing your goals & channels let the communications be as real and natural. Authenticity stands much more taller than the fake communications and this helps to built a brand in long run.

Planning is the key. Plan your social media posts in advance using a content calendar. Schedule posts at optimal times for your target audience and dedicate specific time slots to create and schedule multiple posts at once. This approach improves efficiency and ensures a consistent posting schedule. Use social media tools like hootsuite,, loomly etc to schedule posts across multiple social media channels. It can save time and streamline the posting process. Identify evergreen content that can be repurposed or reshared periodically. Use collaboration tools like asana,filestage etc. to collaborate within the team and at last regularly monitor analytics to assess the effectiveness of your social media strategy and make data-driven decisions.

Structuring content is really important to stay consistent and relevant on social media. Bringing all aspects to the drawing board also helps to restructure the content... cross pollinate it for various platforms... and curate a cohesive content strategy.

When I ran the NA teams at Twitter, one thing clients aimed for was their “Oreo moment” (when the brand famously went viral for a cleverly-timed tweet during a game blackout). This was a perfect example, and everyone knocked themselves out trying to replicate that magic moment. The Oreo tweet came up in front of a big audience. It was a big game, no doubt in the social media manager’s content calendar. But they did not “set it and forget it”. Being ready to switch up or tailor content when the opportunity strikes means you’re also fully prepared for all the times the need doesn’t arise. Viral doesn’t just happen. It needs the right environment. Sitting at the corner where opportunity meets preparation - is social media success.

I’m a big fan of a content calendar that is planned ( or attempted) at least one week in advance knowing what content/news/events your company has, as well as posts giving tips and sharing thought leadership with your followers. We just use PowerPoint calendars on a shared drive. And then schedule posts ahead of time as you can to alleviate stress! Crowd sourcing the content strategy ahead of time helps to get everyone involved. And don’t forget to encourage employees to share with their own perspectives and photos.

Creating content can hit a slump sometimes. Especially if content creation is freewheeling. When the creation process is not guided by direction, it can get really tough. My suggestion is to keep looking at your elements - Search, Influencer and Social. Your search (how brands, audiences search about your brand and your click trends) will reveal so many things about the content you need to produce. Then allow content creators to amplify your message and see how your audiences will react. Boost the creator content on social to amplify the message.

Absolutely, a content calendar is a game-changer! Planning in advance not only saves time but also ensures a consistent and engaging social media presence. Love the mention of details like date, time, and hashtags - that level of organization is key! Personally, I've found that integrating analytics into the mix helps refine content strategy over time. Cheers to stress-free and strategic social media!

Tools & Automation are the way however as mentioned earlier the messaging, theme & being natural has to be the clearly mentioned while defining these tasks & using these tools

Embracing social media management tools transformed my approach. Scheduling posts, monitoring mentions, and engaging with comments now seamlessly fit into my workflow. Batching tasks like creating graphics and researching hashtags maximizes efficiency. These tools aren't just time-savers; they're productivity catalysts, allowing me to channel energy into strategic and creative endeavors. Hootsuite, Buffer, Sprout Social are examples of such tools. The practical result? A streamlined social media presence that fosters engagement and leaves room for innovation.

Pour une professionnalisation de l'usage des réseaux sociaux, les outils de gestion semblent indispensables : ils permettent de programmer les posts, donnent des insights sur les bons moments, permettent de prendre connaissance de leurs statistiques et mettent en commun l'ensemble des ressources. Ils permettent également d'organiser les tâches entre celui qui crée les posts et celui qui les valide. Certaines publications peuvent également, désormais, être impulsées par l'IA, même si l'intervention humaine pour peaufiner et humaniser le contenu me semble tjr nécessaire.

Managing a brand's social media presence can be a demanding task, often leading to a hectic workflow and missed opportunities. To navigate this digital maze effectively, automation and batching emerge as strategic allies. The luxury brand Chanel has masterfully harnessed the power of automation and batching. They utilize social media management tools to schedule posts, monitor mentions, and respond to comments, freeing up time for more creative endeavors. Additionally, they batch tasks like creating graphics, writing captions, and curating content, ensuring consistency and efficiency. Embrace Chanel's approach and leverage automation and batching to streamline your social media workflow.

Streamline your social media routine by including automation and task batching. Imagine effortlessly scheduling posts, managing mentions, responding to comments, and generating reports, all with the help of a trusty social media management tool. Additionally, picture tackling tasks like crafting graphics, composing captions, exploring hashtags, and curating content in efficient batches. This approach not only saves time but also shields you from distractions, allowing a clear focus on the strategic and creative dimensions of your social media

The complexities of a brand's social media presence often lead to overload and inefficient workflows. To overcome this challenge, collaboration and delegation emerge as strategic pillars. Louis Vuitton has effectively utilized a collaborative approach by partnering with the renowned marketing agency Ogilvy & Mather. This alliance has brought together luxury branding and social media management, resulting in a seamless and impactful social media presence. Ogilvy & Mather's expertise in social media strategy and execution has complemented Louis Vuitton's brand vision, fostering a consistent and engaging social media experience for their discerning audience.

Cannot agree more as delegation can bring up the granular details we often miss and the focus needed! It’s kind of collaborative way as well to keep specialist taking care of necessary task of managing social media and keep up the brand active and dynamic

Ease the load social by teaming up with others – you don't have to go it alone. Take a collaborative approach where you delegate tasks to your team members, like content creation, editing, approval, posting, and engagement. It's a shared effort to bring out the best in your social media game. Extend your collaboration beyond your team by partnering with external allies, be it influencers, customers, or experts. They bring in valuable content, insights, and feedback, making your social media strategy a collective success.

Content doesn’t have to come from the “the brand”. Start with your content codes that you want your brand to be associated with and then make a Creative Spider Diagram: In the middle: the stories, messages, products etc to tell Outside: Creators, In-House SMM, Influencers, Partnerships, Creative Agency. That’s 5 different creative sources for your feeds, paid social ads, even content beyond social. Social doesn’t have to be overwhelming, and it doesn’t need matching luggage either. A “creator” approach on TikTok is complementary to a “designed” instagram feed for example.

Para simplificar nosso gerenciamento de mídias sociais, quando CMO numa empresa de serviços que trabalhei, adotamos uma abordagem estratégica baseada na delegação e colaboração. Internamente, atribuímos responsabilidades específicas a membros da equipe. Além disso, abraçamos a colaboração externa, envolvendo blogueiros e influenciadores para agregar diversidade e autenticidade ao conteúdo. Essa distribuição de tarefas não apenas otimizou a criação de conteúdo, mas também melhorou o engajamento e o atendimento ao cliente, com cada membro focando em suas habilidades. A análise de dados recebeu atenção especial, com a colaboração de analistas e ferramentas automatizadas para extrair insights valiosos.

Keep measuring if you wish to manage. As per my view engagement & reach are the key matrix to be watched once you have a fair idea about what works & what not helps you change your strategy in time.

Review and optimize is the most important piece. Spray and pray does not work anymore. Consider the micro and macro economic factors during optimization process.

Constantly review the success/failure of your content and platform strategy to ensure you are on the right platforms. Too many brands try to be on all platforms vs where their customers are most active. Prioritize and focus, get good on one platform before adding new platforms. Always review channel health to identify platforms and communities that aren't working, redefine the strategy, or move on.

Why not adopt a holistic approach encompassing strategic planning, efficient execution, and continuous optimization? 1) Define your social media goals, understand your target audience, and identify the platforms that resonate with them. 2) Leverage automation and batching, utilize social media management tools, and collaborate with experts to streamline your workflow. 3) Regularly track and analyze your social media performance metrics, gather audience feedback, and refine your strategy based on data-driven insights. 4) Partner with experts, delegate tasks effectively and leverage diverse expertise to enhance your social media efforts.

The social media seas harbor ever-evolving hazards, from algorithm shifts to platform additions. But don’t let changing tides catch crews off guard. Collect performance analytics to review content resonance and refine approaches regularly. Conduct keyword research to pinpoint emerging opportunities. Adopt new formats like short-form video as trends dictate. Continual optimization keeps content afloat.

Marketers who find themselves struggling with social media work flow, don’t worry, you’re not alone :) Social media is hard & demanding - it needs time, effort, resources. But it’s where your audience attention is today! Evaluate where else your resources are going. Do you have to do it all just because that’s how it’s been done? Do you have to build a pricey traditional campaign with expensive strategy/creative development, biased & limited focus groups, traditional not-really measurable media buys? Maybe, by really investing in social, you can unlock an insight and relevance engine at scale… when you right size your investment, you won’t struggle. You can get great social AND big campaigns with fewer resources. Want to know more, DM me :)

When I co-founded a media about business and entrepreneurs years ago, we developed a "3D content matrix". Those dimensions were: - Audience Segments (entrepreneurs, business owners, Ops/Marketing/HR/Sales/.. Executives) - Industries they represent (Tech, Manufacturing, Finance, ...) - Content genre (Interview, report, infographics, ...) This three-dimensional tool served as a never-ending source of content ideas - we had hundreds of ideas right away. The approach is very handy for crafting your social media strategy as well!

Think strategically; what are your long term objectives? Minimize assumptions and establish priorities based on your analysis. What do you do first, and why? Make great decisions for implementation and commit fully to your decisions. All too often senior leaders believe their strategy isn’t working, when there is nothing wrong with the strategy. It’s everyone’s commitment to doing their personal best to implement the strategy that counts most.

Repurpose repurpose repurpose! Sometimes it can feel really overwhelming to be constantly creating. You can turn a podcast episode into a blog post and vice versa. A podcast into mini episodes. If a post performed well - why not remix it! There are so many AI tools that can help you with this

Know your audience. Think from top down. During the early stages of media penetration, it's important to cast a wide net to test what resonates to the market. Afterwards, what really sets a brand apart is to create that unique hook and identifier that resonates to the core market. What drives trial and repeats comes down to connecting with the audience to build a loyal fan base.