Quels sont les moyens efficaces de mettre en valeur votre prix et votre reconnaissance dans votre argumentaire de suivi?

Timing is key in follow-ups; aim for within a week of sending your press release to keep journalists engaged. Tailor your follow-up to their specific interests, aligning it with their audience and the latest news cycle. For instance, link your sustainability award to relevant environmental trends, ensuring your story remains both topical and appealing.

It's essential to not only be timely but also to personalize your follow-up pitch. Address the journalist by name and reference any past interactions or articles they've written that are relevant. Mention how your award or recognition relates specifically to their interests or past stories they've covered. Journalists are always looking for unique angles or exclusive content that can set their stories apart. If possible, provide new insights, data, or details that were not included in the original press release. For instance, discuss the innovative practices that led to your award, or share data that highlights the impact of your work. This makes your pitch more compelling and increases the likelihood of capturing their attention.

É importante posicionar prêmios e rankings como reconhecimentos externos de grande credibilidade. Desse modo, ao abordar um jornalista com uma nova pauta, é possível mencionar as conquistas mais relevantes de determinado segmento, de forma breve, para reforçar o posicionamento e conhecimento da companhia.

Don't let your press release fade into the inbox abyss! Here's how to craft a compelling follow-up (under a week!): - Personalize Your Pitch: Tailor your message to the journalist's interests and recent coverage. Show you've done your research! - Highlight Newsworthiness: Link your story to current trends or breaking news for added relevance. - Offer Exclusive Insights: Tease exclusive data, quotes, or interview opportunities to pique their curiosity. - Quantify Your Impact: Use stats and figures to showcase the scale and significance of your announcement. - Keep it Concise & Clear: Get straight to the point and reiterate the value your story offers to their audience.

One time at work, I received an award for outstanding performance. In my experience, showcasing awards and recognition in follow-up pitches can make a big difference. One thing I've found helpful is to be timely and relevant. For example, if you recently won an award for innovation, mention it when pitching a project that requires creative problem-solving.

One time at work, I received an award for my outstanding performance on a project. In my experience, highlighting awards and recognition in follow-up pitches can boost credibility and demonstrate expertise. One thing I've found helpful is to briefly mention the award in the introduction or summary of the pitch, and then elaborate on how it reflects my skills and achievements during the presentation.

Journalists often skim through emails due to their tight schedules. Structure your email in a way that key points can be quickly scanned. Use bullet points to summarize critical aspects of your recognition, such as the award’s significance, what set your entry apart, and the broader implications of your win. Your call to action should also be easy to follow. Avoid vague requests and instead be specific about what you’re offering and what you seek. For instance, instead of a generic "Are you interested in more information?", propose "Would you like an exclusive interview with our CEO on how this innovation is changing the industry?" This makes it easier for the journalist to decide and respond.

One time at work, I received an award for outstanding performance. In my experience, showcasing awards and recognition in follow-up pitches can be effective for building credibility. One thing I've found helpful is to personalize the pitch and maintain a polite tone

I'd also suggest keeping the initial email short and to the point. Journalists receive tons of pitches daily, so highlighting the most compelling aspect of your story right away can capture their interest. Also, following up with a relevant update or new angle can show your story's evolving relevance.

O uso e aplicação de selos destes reconhecimentos em materiais específicos pode apoiar diretamente nesse pilar. Assinatura de e-mail, infográfico ou até mesmo uma imagem de assinatura simples ao final do release podem ser efetivas.

Journalists are people like you and I meaning how you communicate with them matters. Go beyond generic expressions of gratitude by personalizing your thanks. Its important to mention specific aspects of the journalist's work that you found insightful or impactful. For example, you could say, "I particularly appreciated how you highlighted the innovative aspects of our project, which captured the essence of our goals." Maintain communication with journalists even when you don’t have immediate news to share. Send them occasional updates about your industry, interesting data points, or upcoming events that might interest them. Keeping in touch shows that you value the relationship beyond specific stories.