I do not get your logic here. Are you saying that Apple should collect the CTF from 1.8 million apps and offset it from Appstore revenue? How does that work?
If a developer choses to be hosted on an alternative app store as well as on Apple's and has enough total installs from both places to meet the CTF threshold, it would work as follows:
For simplicity, let's assume the CTF owed from all installs above the threshold is 100,000 Euros and Apple collected 200,000 Euros in commissions from the App Store Sales. Rather than owe 300,000 Euros, the App Store Sales, since they are higher, would eliminate any CTF owed and all they'd pay is 200,000 Euros. Similarly, if the App Store commission was only 80,000 Euros, all they'd additionally owe is 20,000 Euros, since the App Store commision would credit 80,000 Euros to the CTF fee.
I such a case, Apple has the same structure as an alternative store - store fees plus CTF.
In the end, though, I doubt the CTF will fly and Apple will have to change its developer pricing structure to something more like EPIC's, where a developer will simply pay a fixed fee or percentage of revenue, once a certain threshold is reached, for access to Apple's developer tools and services such as notarization. True sideloading would, IMHO, free Apple to be charge for services since now developers and alternative app stores would be completely free of any reliance on Apple to distribute their software; at the cost of losing access to Apple's customer base directly through Apple. That, however, would now be their choice.
Developers select a price for some specific reason. It is not that Netflix only wants $10 pm from the users and will not be happy to collect more from them. They chose $10 and not $12 or $15 or anything else for a specific reason.
They set prices where they think the best profit is; to high and they lose customers and too low and they leave money on the table.
Why should they change it to support the illegal CTF.
They could add to the price so they make the same amount of money, just as companies may raise prices when tariffs are imposed on goods entering a country to cover the tariff.
Apple is greedy. Look at Vision Pro. It is supposed to be an excellent product, but there are no developers for it. Sales are floundering.
It is a product for a market that is new and no doubt way to expensive for the average consumer. However, given the cost to make it I would call it potentially a failure, but not due to greed. Is any company that makes a profit greedy? Are developers greedy because they pocketed the 15% windfall instead of reducing prices? Is the local restaurant owner greedy because the markup on alcohol and dessert may be 200% or more?
Apple needs developers and developers need Apple. Nobody is doing anybody any favors.
I have said all along that the relationship is symbiotic.
Just pointing out why the markets are different and what I think Job's role in it was. Some on this site say it should be like the Mac but there are good reasons why it it not develop in the same manner.
Nope.
- In case a gatekeeper does not comply with the obligations laid out in the DMA, the Commission can impose fines up to 10% of the company's total worldwide turnover, which can go up to 20% in case of repeated infringement. In case of systematic infringements, the Commission is also empowered to adopt additional remedies such as obliging a gatekeeper to sell a business or parts of it, or banning the gatekeeper from acquiring additional services related to the systemic non-compliance.
The key words are
can and
or. Nothing says Apple is automatically banned from starting a new one.
The hosting will be done by the third party appstores. The developer will go to the Appstore or the alt store that offers the best deal for them. That is the goal of the EU.
It's not the developer's choice if an app store decides not to host free apps or apps that cost them more to host than the money they bring in. Every free app that brings in zero revenue to the store is an unnecessary expense. The only reason to host them is if they drive other revenue to the store. No revenue, no hosting.
Let Apple not host them. Some other store will them up. Nobody is expecting Apple to do charity.
Nor any other store is expected to do charity, which means free apps may have a tough time finding hosting sites.
Why would a store host apps that make them no money and cost them to host? That's money that cuts into profit. They have no incentive to create an eco system that drives iPhone sales since they make no money off of it. That means a developer that wants to create the next WhatsApp like success may find it hard to find a store to host the app, especially if it takes off and uses a lot of bandwidth without paying anything to the store. Unless a store finds new customers are attracted by the free app and those new customers spend money on the store to cover the cost of hosting it and not just d/l the one app it makes sense to stop hosting it.
In cases like that, stores may need to institute per d/l changes to cover their costs of free apps. And while the cost per d/l is small, when you add it up across a lot of apps and d/ls it adds up to an easily avoidable unnecessary expense.