Publicación de Ramiro Sanchez

La IA es una gran aliada y facilitadora para hacer marketing. Hace unos días estuvimos conversando con Adriana Noreña sobre cómo la Inteligencia Artificial está impactando la sociedad y los negocios. A diferencia de 2023, donde el mundo empezó a experimentar con la IA, 2024 es el año que está marcando el rumbo y las empresas tienen que empezar a repensarse para sacar el mayor beneficio de esta tecnología que está cambiando la forma en que hacemos marketing. Pueden ver la entrevista completa en el canal de YouTube de Think with Google: https://bit.ly/4c24SMZ #Google #IA #AIConversation #Marketing #Negocios #Tecnología

Calling all my fellow marketers in Mexico! 📢 The #YouTubeWorksAwards are coming soon! This is your chance to gain recognition and showcase the innovative campaigns your team has created on YouTube. Winning a YouTube Works Award elevates your brand, boosts your credibility, and provides valuable industry exposure. If you are a brand or agency in Mexico that launched a campaign on YouTube between January 1st and March 31st, 2024, you could be a winner in one of eight categories. There's still time to submit your work – the deadline is August 1st. Apply here: https://bit.ly/3XOluEG To learn more about the judges, prizes, and why YouTube promotes creative campaigns, check out Revista Merca 2.0 podcast, where Bruno Cicero, Head of Agencies at Google, shares all the details: https://bit.ly/3WbxwGX Don't miss out on this opportunity to shine a light on your team's outstanding work! #YouTube #YouTubeWorks

Our 2024 Diversity Report is out, an overview of our commitment to continue working towards a more inclusive world. To ensure that our technology reaches everyone, we must make sure that everyone feels included. Diversity is a key element to spark innovation, and the more diverse a set of points of view, experiences and backgrounds the more likely to generate a space where all of us feel comfortable, accepted and bring our best selves and greatest ideas. It is our responsibility to promote and reinforce spaces where all feel welcome. As I once read: “If you don’t intentionally, deliberately and proactively include, you will unintentionally exclude.” As we do every year, throughout 2023 we worked to make our products and workplace more inclusive and we engaged our partners, clients and vendors to help make the world a more inclusive space for everyone. We're proud of the work we've done so far, and excited about all that's yet to come. Inclusion is a journey and we must ensure that everyday we are more inclusive than the day before. I encourage you all to read the report and join us in this important mission: https://bit.ly/4bYdXHC #Google #Inclusion #Diversity #DEI #Technology #Equality 

La IA ha llegado para transformar el día a día de los marketers. Para ello, nos reunimos con los principales líderes de la región para discutir cómo esta revolución de la tecnología va a cambiar la forma en la que hacemos marketing. ¿Listos para sumergirnos en el mundo de la IA? Veamos el detrás de cámaras de una conversación que nos hará repensar el futuro. Muy pronto, junto a nuestra primera invitada especial: Adriana Noreña #Google #IA #AIConversation #Marketing #Negocios #Tecnología

Las marcas están logrando una mayor aceptación en el mundo del gaming de Latinoamérica. 👇 El 45% de los jugadores están abiertos a aceptar la publicidad de marcas reales en los videojuegos porque creen que enriquece la experiencia y la vuelve más auténtica según lo revela un estudio de Comscore, Inc. En marzo de 2024, más de dos tercios de los jugadores han visto anuncios de marcas de bebidas, ropa, tecnología y consolas mientras jugaban. Los videojuegos son una industria en auge y con gran valor económico que llega a todos los rincones del mundo con oportunidades de crecimiento únicas. Para aprovechar esta oportunidad, las marcas deben ser disruptivas, interactivas e innovadoras, desafiando las normas establecidas y explorando nuevas ideas, especialmente en nuestra región. #Gaming #Marketing #Ads #Videojuegos

Mold, AI, and Creativity: The Unlikely Connection That Will Shape Our Future. Did you know that a moldy petri dish led to one of the most important medical discoveries in history? This unexpected connection might hold the key to our relationship with AI. Alexander Fleming's discovery of penicillin wasn't just about mold; it was about his willingness to explore the unexpected. This same spirit of curiosity and creativity is what will allow us to harness the power of AI while preserving our unique human strengths like unconventional thinking and emotional intelligence. If you're curious about how to thrive in the age of AI, I highly recommend this article: https://bit.ly/3L0jiSU. It's a powerful reminder that the very traits that make us uniquely human are what make us irreplaceable, and that artificial intelligence is here to assist, not replace. What are some other examples of how human creativity has led to groundbreaking discoveries? How can we nurture our own curiosity to thrive alongside AI? #Creativity #ArtificialIntelligence #AI #EmotionalIntelligence 

¡Los YouTube Works Awards vuelven a México y a Colombia! 🇲🇽 🇨🇴 ¡Es hora de celebrar la creatividad y el impacto en YouTube! 🥳 Estos premios reconocen las campañas más innovadoras y efectivas, aquellas que han logrado conectar con audiencias y transformar los resultados de negocio. La invitación está abierta para todas las marcas, agencias y creadores de contenido. ¡No te pierdas esta oportunidad de mostrar tu trabajo al mundo! 😉 Tienes hasta el 1 de agosto para postular tu caso. ¡Inscríbete hoy! Para México 👉 https://bit.ly/4bMSjG9 Para Colombia 👉 https://bit.ly/45oaeRi #YouTubeWorksAwards #Google #Marketing #YouTube #Marcas #Agencias #Creadores

É com muito orgulho que apresento a campanha do Android no Brasil:  Isso é coisa de Google! Só no Android. Um dos destaques da campanha é o recurso exclusivo "Circule para Pesquisar", que, com o poder da Inteligência Artificial do Google, torna a busca por informações no seu celular ainda mais fácil. Sem digitar nada, você encontra o que precisa direto na tela do seu dispositivo Android. Por exemplo, você pode circular as roupas ou qualquer outro item que você vê alguém usando em um vídeo, e aí vai encontrar opções iguais ou parecidas, sendo vendidas em lojas online. Você também pode ler texto ou qualquer outra informação na tela do seu celular e pesquisar sem salir da app que voce esta usando. Você pode pesquisar praticamente tudo. É bem coisa de Google. Parabéns a todo o time que tornou essa campanha possível - o resultado ficou incrível! 👏 https://lnkd.in/egpdDKZt #IssoÉCoisaDeGoogle #Android #Google #CirculeParaPesquisar

Você é criador de conteúdo e quer aprender a usar Gemini?  Veja como a inteligência artificial pode facilitar seu dia a dia na nossa nova campanha que mostra como é possível cocriar, perguntar, pesquisar e muito mais, realizando das tarefas mais operacionais às mais criativas. https://lnkd.in/eWbsZE7B #Google #Gemini #InteligenciaArtificial #Creators