Connecting brands with passion points can be a very appealing and relevant way to engage consumers by supporting their interests and hobbies. And passions can be purposeful too. We can go beyond simple sponsorship and use passion points power to connect with other topics that are important to our brand and consumers in a more relevant and authentic way. In this case, we can see how Chelsea and its partners are seizing football’s passion and camaraderie to talk about emotional wellbeing and mental health, which has often seemed like a taboo subject in the sport industry. At BMC, we use our Passion Points Protocol to identify the most powerful passion points and assets to address your brand and business objectives and we co-design activation strategies to unleash the power of passion in the most meaningful way. Reach out to socialpulse@bmcinnovation.com for more information! --------------------------------------- Conectar marcas con los puntos de pasión puede ser una forma muy atractiva y relevante de captar a los consumidores apoyando sus intereses y aficiones. Y las pasiones también pueden tener un propósito. Podemos ir más allá del simple patrocinio y utilizar el poder de los puntos de pasión para conectar con otros temas importantes para nuestra marca y nuestros consumidores de una forma más relevante y auténtica. En este caso, el equipo Chelsea y sus socios están aprovechando la pasión y la camaradería del fútbol para hablar del bienestar emocional y la salud mental, que a menudo ha parecido un tema tabú en la industria del deporte. En BMC, utilizamos nuestro Protocolo de Passion Points para identificar los puntos de pasión y los activos más poderosos para abordar los objetivos de marca y de negocio, y co-diseñamos estrategias de activación para detonar el poder de la pasión de la manera más significativa. Contáctanos en socialpulse@bmcinnovation.com para obtener más información!
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