Julio Sanz Velasco

Mebrulin Francisco, Global Head of Data Strategy & Martech at EssenceMediacom, shares her insights on the most important measurement issues today and why attending the #IAB Measurement Leadership Summit is essential. The first thing she says is "Number one is understanding how cookie deprecation and the impact is having in the industry will yield to the way that we look at reporting and how we capture conversion." Click to watch her interview and gain valuable knowledge from an industry leader. #measurementissues #digitalmarketing #datastrategy #martech

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Don't miss out on the insights from our next gen GTM workshop with Reltio! Learn how they achieved remarkable results in just 60 days – a 20% increase in sales pipeline and 24% boost in pipeline velocity: https://okt.to/Gnia3L

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Brilliant bit of thought leadership from Oliver Mead here on the opportunity cost of not leaning in on clean rooms and Amazon Marketing Cloud in particular. To quote the man himself: 'Across EMEA, as major publishers commit to 3rd Party Cookie depreciation over the next 24 months, 1st Party Data and the use of Clean Room solutions are going to transform the way advertisers build media strategies and optimize campaigns. Moving quickly to better understand and utilize clean room solutions (such as AMC) is especially important within EMEA when you look through the lens of GDPR / privacy regulation and how future changes in the media ecosystem will impact advertisers' capacity to understand the shopper's path to purchase.' Hitting the nail on the head 🔨 - fantastic work Oliver Mead Link in the comments below 👇

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The Martech landscape now sits at over 14k. The role of the marketer gets more complex https://lnkd.in/dtshJmAh #marketingtech #marketing2024

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Check out Partnerize's Senior Director of Customer Solutions (EMEA), Aftab Aslam, just dropped a game-changing blog on boosting ROAS with travel partnerships! Key points: 1️⃣ Dive into Insights: ROAS is a game-changer for travel brands. Aftab dives deep into how understanding partner and affiliate program attribution is key with data being the hero. 2️⃣ Power of Data-Driven Optimization: Harnessing data insights via intuitive dashboards can supercharge your decision-making, uncover new opportunities, and fine-tune strategies for max ROAS. 3️⃣ Track Performance in Real-Time: Real-time performance tracking helps pinpoint weak partnerships or channels swiftly. This empowers you to adapt, adjust commissions, and optimize messaging on-the-fly. 🔗 Full article here: [link] #Partnerize #TravelMarketing #ROAS #AffiliateMarketing #DataDriven #TravelPartnerships

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From boosting customer lifetime value to regenerating demand from lapsed buyers, the use cases for retail media are evolving. 🛍️ The industry has seen significant growth, with increased demands for meaningful performance, transparent reporting, and more channels. Explore the insights from IAB Europe's Retail Media Committee (led by GroupM's Jason Wescott) and learn more about the impact of these changes: https://lnkd.in/eXmyzx2v

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Learn how to optimize your partnerships by moving past the last-click approach using Partnerize's spend allocation tools. Access the key to success here: https://okt.to/7C3UGy #partnerships #digitalmarketing #spendallocation #marketingtools

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Having a robust bid management strategy can be a significant differentiator for brands looking to grow while ensuring efficient retail media spend. This week on the Ecommerce Braintrust podcast I’m joined by Acadia retail media experts Jordi B. and Carlos Sastre Garulo to discuss the unsung hero of effective retail media strategies and tactics: bid management. Effective bid management ensures that every dollar spent on advertising delivers maximum value. By dynamically adjusting bids based on factors like time of day, consumer behavior, and product performance, brands can avoid overspending on low-return placements and allocate their budget to more profitable opportunities. Jordi & Carlos highlight the ways brands can take a proactive approach to bid management helping them capture market share and drive growth, making it a key component of a successful overall strategy. Listen by searching for “ecommerce braintrust” in your favorite podcast app, or streaming via the link in the comments. 

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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The future of B2B sales is changing. The traditional SDR/AE model is evolving into a powerful blend of human expertise and AI 👤🤖. In our latest blog by our SVP Sales Activation, Iain Borrowman FIDM (LION), discover how the current model is evolving, with this transformation promising to revolutionize sales strategies. #B2BSales #SalesInnovation #AI #SalesStrategy #FutureOfSales

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With AI-driven training and onboarding, there's a significant opportunity to optimize the learning curve for new agents. Find out how: https://ow.ly/Qnz650SjipC #AI #AgentTraining #Agents #ContactCenter

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We partnered with Reltio on a game-changing ABX media program resulting in 24% faster pipeline velocity, 20% boost in sales pipeline, and 50% fewer closed-lost opportunities. Want to know more? Read the full case study: https://okt.to/R1BOvM #ABX #MarketingStrategy #SaaS #DigitalMarketing #SuccessStory

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Are you ready to thrive in a third party Cookieless world, whilst still delivering personalised and measured marketing experiences to your customers? 🍪 Zeta Global Cookieless Capabilities include Zeta’s Identity Graph that leverages the key identifiers available in your market, our owned networks of first-party authentication and advanced probabilistic matching techniques. Watch now to learn how we enable precise digital addressability, at scale, in a privacy-compliant manner, ensuring your marketing transitions seamlessly, and continues to excel in a post-cookie era. Discover even more ZMP Feature Videos: https://ter.li/xne7tv #ZMP #Cookieless #Attribution

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Are you ready to thrive in a third party Cookieless world, whilst still delivering personalised and measured marketing experiences to your customers? 🍪 Zeta Global Cookieless Capabilities include Zeta’s Identity Graph that leverages the key identifiers available in your market, our owned networks of first-party authentication and advanced probabilistic matching techniques. Watch now to learn how we enable precise digital addressability, at scale, in a privacy-compliant manner, ensuring your marketing transitions seamlessly, and continues to excel in a post-cookie era. Discover even more ZMP Feature Videos: https://ter.li/xne7tv #ZMP #Cookieless #Attribution

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💡 Don't fall into "The ROAS trap" -- Your #retailmedia campaigns are delivering more than you realize. It's time to rethink how to define retail media success. Criteo's new report digs into data from 44K+ retail media brand campaigns and survey results from brand leaders globally to answer the most pressing questions about the value of brand investments in growing market share and acquiring new high-value customers. https://lnkd.in/eUtQF7XB

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