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Vijay Mahajan (academic)

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Vijay Mahajan
BornApril 5, 1948
Jammu, India
NationalityAmerican
TitleJohn P. Harbin Centennial Chair
Academic background
EducationUniversity of Texas at Austin
Indian Institute of Technology Kanpur
Academic work
DisciplineMarketing
InstitutionsUniversity of Texas at Austin
Websitehttps://www.mccombs.utexas.edu/Directory/Profiles/Mahajan-Vijay

Vijay Mahajan is the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin.[1] He was born on April 5, 1948, in Jammu, India.[2]

Books

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  • Mahajan, Vijay, and Kamini Banga. The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years. Pearson Education, 2005.
  • Vijay Mahajan. 2009. Africa Rising. Wharton School Publishing.
  • Vijay Mahajan. 2012. The Arab World Unbound: Tapping Into The Power of 350 Million Consumers. Wiley, Jossey, Bass.
  • Vijay Mahajan and Yoram Wind, eds. 1986. Innovation Diffusion Models of New Product Acceptance. Cambridge, MA: Ballinger Publishing Co.

References

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  1. ^ "Vijay Mahajan | Directory | McCombs School of Business".
  2. ^ Mahajan, Vijay (2005). "The Incomplete Autobiography of an Immigrant Marketing Professor". Journal of Marketing. 69 (3): 169–173. doi:10.1509/jmkg.69.3.169.66366. ISSN 0022-2429. JSTOR 30162063. S2CID 141482349.