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Markus Giesler

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Markus Giesler
Born
NationalityCanadian, German
EducationWitten/Herdecke University
Occupation(s)Author, Marketing Professor
Scientific career
FieldsMarketing
Consumer Research
InstitutionsYork University, Schulich School of Business
Websitewww.mgiesler.com

Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University.[1] His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time,[2] technology consumption,[3] moral consumption,[4] and the role of multiple stakeholders in the market creation process.[5] Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany.[6] In 2014, he was named "one of the most outstanding business school professors under 40 in the world."[7] Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.

Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.[8] He emigrated to Canada in 2004.

Selected publications

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References

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  1. ^ York University. "Faculty Profile Markus Giesler, Ph.D." York University.
  2. ^ Shaw, Hollie. "Botox overcomes 'frozen face' stereotype". National Post.
  3. ^ Kahney, Leander. "My iPod, My Self". Wired Magazine.
  4. ^ Walker, Rob (29 October 2009). "Hummer Love". New York Times Magazine.
  5. ^ Schulich School of Business. "Biography Markus Giesler". Schulich School of Business Faculty Pages. {{cite web}}: |author= has generic name (help)
  6. ^ Harris, Rebecca. "How Sociology Trumps Economics in Marketing". Marketing Magazine.
  7. ^ Everitt, Lauren (12 February 2014). "The 40 most outstanding B-School Profs Under 40 In The World". Poets & Quants.
  8. ^ Mohr, Christoph. "Akademischer Jungstar". Karriere.