Barkley Inc.

Barkley
	Barkley's headquarters in the Crossroads Art District of Kansas City
Formerly	Barkley Evergreen & Partners
Predecessor	Ripple Effects Interactive
Founded	1964; 60 years ago
Headquarters	Kansas City, Missouri
Website	www.barkleyus.com

Barkley (formerly Barkley Evergreen & Partners), founded in 1964, is a Kansas City, Missouri, United States, based full-service advertising agency known for their work on Sonic Drive-In Restaurants ^{[citation needed]},^[1] Planet Fitness,^[2] and Dairy Queen.^[2] Barkley is the largest independent advertising agency in Kansas City, and the seventh-largest independent advertising agency in the U.S.^[3]

Jeff King is the current CEO.^[4]

Acquisitions

Barkley acquired Pittsburgh-based Ripple Effects Interactive in March 2008. Ripple was rebranded BarkleyREI.^[5]

Barkley announced the acquisition of Callahan, a Lawrence-based ad agency.^[6] In September that same year, Keystone Capital, Inc. announced its investment in Barkley, the Kansas City metro area’s third-largest advertising agency.^[7]

In early 2024, Barkley merged with OKRP to become BarkleyOKRP.^[8]^[9]

References

^ "How a throwaway idea at the Barkley ad agency became the "Sonic guys", page 1 - News - The Pitch - The Pitch". www.pitch.com. Archived from the original on 2008-07-05.
^ ^a ^b "Barkley grew revenue with out-of-the-box client strategies". adage.com. 2021-06-07. Retrieved 2021-07-08.
^ "Datacenter - Ad Age".
^ Bonilla, Brian (6 March 2024). "Barkley and OKRP merge to form BarkleyOKRP". AdAge. Retrieved 1 August 2024.
^ Tascarella, Patty (7 March 2008). "Ripple Effects acquired by Kansas City firm". bizjournals.com. Retrieved 2024-07-19.
^ Collins, Leslie (24 May 2023). "Barkley acquires Lawrence ad agency Callahan". Kansas City Business Journal. Retrieved 2024-07-30.
^ Collins, Leslie (16 October 2023). "Chicago firm invests in advertising agency Barkley". Kansas City Business Journal. Retrieved 2024-07-30.
^ O’Brien, Kyle (2024-03-06). "Barkley and OKRP Are Merging to Become BarkleyOKRP". www.adweek.com. Retrieved 2024-07-23.
^ "Barkley, OKRP merge to create 'big indie' agency". Marketing Dive. Retrieved 2024-08-01.

External links

[1] "How a throwaway idea at the Barkley ad agency became the "Sonic guys", page 1 - News - The Pitch - The Pitch". www.pitch.com. Archived from the original on 2008-07-05.

[:0-2] "Barkley grew revenue with out-of-the-box client strategies". adage.com. 2021-06-07. Retrieved 2021-07-08.

[3] "Datacenter - Ad Age".

[4] Bonilla, Brian (6 March 2024). "Barkley and OKRP merge to form BarkleyOKRP". AdAge. Retrieved 1 August 2024.

[5] Tascarella, Patty (7 March 2008). "Ripple Effects acquired by Kansas City firm". bizjournals.com. Retrieved 2024-07-19.

[6] Collins, Leslie (24 May 2023). "Barkley acquires Lawrence ad agency Callahan". Kansas City Business Journal. Retrieved 2024-07-30.

[7] Collins, Leslie (16 October 2023). "Chicago firm invests in advertising agency Barkley". Kansas City Business Journal. Retrieved 2024-07-30.

[8] O’Brien, Kyle (2024-03-06). "Barkley and OKRP Are Merging to Become BarkleyOKRP". www.adweek.com. Retrieved 2024-07-23.

[9] "Barkley, OKRP merge to create 'big indie' agency". Marketing Dive. Retrieved 2024-08-01.

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