How to boost your back-to-school campaigns with OOH advertising (Broadsign)
Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping in July or August. […]
Thu, Jul 4 at 12:08 AM