Stefanie Söhnchen

Wieder mal ein herausragend guter Growth Memo Newsletter Kevin Indig ! (+ gleichzeitig proof of concept: herausragender Content erzeugt Links/Shares) "𝐎𝐥𝐝 𝐖𝐨𝐫𝐥𝐝 [𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧]: 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐟𝐚𝐬𝐭𝐞𝐫. - Basic process: Keyword research > content brief > draft in SEO editor > edit > publish. - The mental model is summarizing and covering all topics of the top results for - a keyword. - Hire many writers for SEO. 𝐍𝐞𝐰 𝐰𝐨𝐫𝐥𝐝 [𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧]: 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐬𝐮𝐫𝐟𝐚𝐜𝐢𝐧𝐠 𝐚𝐧𝐝 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐧𝐞𝐰 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. - Talk to customers on a regular basis about their problems and questions on a topic. - Hire researchers to find and add 1st party data to search-optimized content. - Hire subject matter experts to answer questions that really matter. - Make it convenient and pleasant to consume content. - Monitor content engagement and get qualitative reader feedback." 𝐔𝐧𝐝 𝐦𝐞𝐢𝐧 𝐋𝐢𝐞𝐛𝐥𝐢𝐧𝐠𝐬𝐬𝐚𝐭𝐳: "A better approach to content creation might be to insert a research phase after identifying the most important topics and prioritizing topics based on user interviews instead of search volume." Mein Reden. Danke :)

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republica GmbH is the largest conference for the digital society in Germany and has attracted over 30,000 visits in the last three days. At the same time, it is also the most diverse and, with 57.59% female participants, one of the few digitalization events that attracts even more women than men. The motto of this year's #rp24 was "Who Cares?". Deutsche Bundesbank cares about #money. Together with Tobias Pohl I gave a Lightning Talk on the topic "What is Money?" We started with kauri snails 🐌 , explained the role and function of money 💶 and discussed how our handling of money is changing in the digital society. We also provided an outlook on the future of money and the #DigitalEuro. The talk generated a great deal of interest, and many questions were asked afterward, particularly about the digital euro. I guess we need a follow up at the #rp25 next year. What do you think? Photo credits: Jan Michalko / re:publica

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Amidst all the Sturm und Drang about #AI doing away with #SEO and #websites, it occurs to me there is a more fundamental problem to address. What if that's all a big distraction from the real business, which is connecting people, fulfilling wants & needs, and getting paid for products & services? If I step back and try to see the forest for the trees, my chief takeaway is that the real problem is the lack of focused, well-run online #marketplaces where like-minded buyers and sellers can meet and conduct mutually beneficial business. #Google thoroughly trained everyone on search as the answer to every need. The cheap efficiency of big box online stores like #Amazon convinced consumers that easy and fast was more important than originality and quality. It seems there is a void that could be filled by entrepreneurs. #Etsy was a fantastic marketplace that blew it. I am now building a line of educational products on Teachers Pay Teachers, which is a platform that I think could be a good model for markets serving other sectors. Novica.com is fantastic market for artisanal folk art. I am envisioning the development of more niche marketplaces that represent independently-made products and services in well-established sectors like #travel, #art, and #education. In this scenario, Google and AI would be irrelevant. The comments on this CNBC piece by Natalie Rice seem to be a strong indication that there is a market for keeping commerce human. What's your take? Tony Carne Stuart McDonald Matthew Barker Hannah Ben-Shmuel Angelica Estrella Simran Patel Jayesh Panigrahi Robin Dilley

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Learn more about the principles of Open Innovation - worth to know for mid-size companies and municipalities!

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🔥 Get to know Bettina Rotermund at TheNTWKSummit 🔥 Join us at #TheNTWKSummit24 in Barcelona and get inspired by today’s featured speaker, Bettina Rotermund, SVP | Head of Strategy & Analyst Relations Siemens Xcelerator at Siemens AG. Bettina is passionate about people, digital transformation, and loves transforming traditional setups into future-fit companies. She held several managing positions in strategy & business development, sales & marketing for various companies like Sony and BMW prior to joining Siemens in 2018. In her current position, Bettina is responsible for the strategy and evolution of the open digital business platform, Siemens Xcelerator, designed to accelerate the digital transformation of customers and partners. Bettina’s keynote: 𝗙𝗿𝗼𝗺 𝗘𝗴𝗼-𝗦𝘆𝘀𝘁𝗲𝗺 𝘁𝗼 𝗘𝗰𝗼-𝗦𝘆𝘀𝘁𝗲𝗺 – 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗢𝗽𝗲𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗼 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 Description: This keynote dives into how ecosystems can enable business growth, help with decision-making, and drive resilience as a company. Bettina shows how the Siemens Xcelerator ecosystem and digital platform enables sustainability and digital transformation at scale, how partnering with companies of all sizes brings benefits to all, and shares some of her lessons learned from her own journey. Key questions to discuss with Bettina: ❓Make or join a platform? ❓Where to start with #digitaltransformation ❓Who to partner with for #sustainability? ❓How to cure my skilled workforce challenge? ❓Will AI disrupt my operations? 💡In a just a few weeks’ time, visionary leaders like Bettina will meet at TheNTWKSummit in Barcelona and help shape the future of digital business. 💡 👇 Join us in person or online! Check the comments for more info and tickets. 👇 Brought to you by TheNTWK | Digital Business Models, Europe's leading community for platform and ecosystem innovators. #TheNTWKSummmit24 #Siemens #Ecosystems #Innovation

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How to create a good #customerexperience when the customer journey is online and offline - this was the topic of my presentation at the Strategiegipfel B2B Marketing and E-Commerce in Berlin this week. Here are 3 takeaways, if you want more information feel free to contact me 🙂 1️⃣ A state-of-the-art martech stack is key and the basis to create a pleasant digital #customerjourney.  2️⃣ Creating #personas are a good way for identifying customers needs and the information / interaction behaviors. But these personas need to be based on in depth market research  3️⃣ Based on the personas and your tech stack you can then build the different customer journeys. A challenge here is to build bridges between online and offline touch points. And the more the personas can be motivated to use the online touch points, the better. Thanks to project networks GmbH for giving me the opportunity. And to the great colleagues from the marketing community for their presentations, and for the interesting discussions. E.g. Lars Hanf, Steve Bloodworth, Andreas von Loeper, Dominik Heigemeir, Kathrin Aehling, Dominik Lassonczyk, Christiane Reimer A special shout out to Sebastian Krzonkalla from bvik - Der Industrie-Verband für Kommunikation und Marketing and Karin Fröhlich von Project networks

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☀️✌️OM Cafe #26 (only german)👇 This time, Markus Hövener and i talk about four topics. 📍What was Google I/O like and how have things been with AI Overviews since then? 📍What can we learn from the last SEO contest? 📍What is the Google Leak all about? 📍How useful is it to look at Google's patents? https://lnkd.in/eUytrHJV

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Strategy views in d1g1tal AGENDA It‘s a pleasure to announce, that d1g1tal AGENDA, the young magazine for open minds in the industry, just published my article „Das Digitale Haus darf kein Wolkenkuckucksheim sein“ in their „strategy views on #digitaltransformation“ section. Dietmar Trippner and Alain Pfouga complete the section with Interviews on strategy and community efforts for Digital Transformation. It's worth reading, even if it requires more than 45sec of attention (but less than 348 pages, which are as well valuable)

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How #Mailchimp and #Shopify play the #CRM game: https://lnkd.in/dSR2nEKt #Highlight #Stories and their individual 2nd and 3rd-order effects: 1. Erosion of #consumer #trust in #brands   - 2nd order: Poor customer experiences across #channels & #touchpoints   - 3rd order: Brands need to improve #transparency, #data use, and seamless #omnichannel experiences 2. Desire for #personalized experiences using consumer data    - 2nd order: Need to collect more first-party data responsibly   - 3rd order: Requires strong value exchange & data transparency 3. Importance of customer experience but lack of investment   - 2nd order: Difficulty quantifying #ROI for #CX investments     - 3rd order: Work with specialists, build business cases 4. Consumer demand for #AI to improve shopping    - 2nd order: Only 15% of #businesses investing in first-party data   - 3rd order: Embrace testing/experimentation with new technologies 5. Need for seamless, unified experiences across channels   - 2nd order: Data silos prevent personalization at scale   - 3rd order: Unify data & design #holistic customer journeys #KeyMetrics (smallest to biggest): - 7% of #merchants plan meaningful CX investment - 15% of businesses investing in first-party data   - 27% of consumers trust brands less - 64% believe AI can improve shopping - 70% want data privacy assurances   - 86% say understanding CX is crucial #Recommendations from the Speaker: - Build trust via transparency and #responsible data use - Create value exchanges - give value for customer data - Unify data across channels for personalization   - Invest in customer experience, quantify ROI - Embrace testing and experimenting with new technologies like AI - Design holistic, seamless customer journeys across touchpoints #Funny Tidbits: - "Germany has 81 million #engineers" - describing systematic thinking - Suggesting an ugly website was so bad it seemed fake initially - Nike's generous 2-year return policy for amazing customer experience

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🔥 Three Magic Words in #Communication Living and working in different countries and companies, I have learned that cultural differences create unique communication frameworks. However, I still believe that there are three magic words that are universal and can boost effective communication. For me, these are three magic words that actually work: 🙋‍♀️ Hello A simple "Hello" says way more - it is a sign of #openness and #willingness to connect. 🙏 Thank You Once, my mentor told me that I was the only one in the group who always said "thank you" after the group sessions. Expressing gratitude made him feel valuable and increased his motivation. I cherish this feedback a lot. Never underestimate the power of showing gratitude and appreciation. It makes you stand out from the crowd. ❓ Can You Adding “Can you?” to your request demonstrates that you value the other person's time and effort, making him/her more likely to respond positively. In summary: ✅ Use "Hello" to show your openness to the communication ✅ Express gratitude by saying, "Thank you" ✅ Create a collaborative atmosphere by incorporating “Can you.” I would love to hear from you - what do you thing - which words are essential for clear and effective communication? #Communication #Effectivecommunication #Resultorientedcommmunication

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🎉 Celebrating My First 30 Days as Senior Communication Manager DACH at Riverty🎉 Time flies when you're having fun—and working hard! As I wrap up my first month at Riverty, I happily share some highlights and reflections from this exciting journey: 🚀 Dynamic Environment: Stepping into the fast-paced world of #FinTech has been both exhilarating and challenging. I am new in the FinTech world and I am still discovering the enormous bandwidth of products and solutions offered by Riverty. The energy and desire across the organization to grow with B2B and B2C customers is truly inspiring. 🤝 Team Collaboration: One of the most rewarding aspects has been working with talented and diverse teams. Their passion and expertise have already taught me a lot, and I'm very excited about the great things we'll achieve together. A huge shout out to Kristina and Florian for their leadership and their commitment to make work real fun too. 📈 Strategic Initiatives: From day one, I've been immersed in strategic projects that aim to elevate our brand presence and business growth across the DACH region and beyond. Crafting compelling narratives and ensuring our messages resonate with our audience is at the core of what we do in collaboration with the marketing department and product teams. 🌐 Market Insights: Understanding our clients' needs is key to delivering value and fostering strong relationships that build growth. I very much appreciate the company's commitment to data-driven decisions. 🔍 Learning & Growth: Every day is a learning opportunity – and not only because our intranet is offering hundreds of online courses from time management to product insights. Whether it's embracing new technologies, exploring the latest trends in FinTech, or honing my skills in corporate communications, I'm committed to continuous improvement. A huge thank you to everyone at Riverty for the warm welcome and strong support in these first days. The journey has just begun, and I'm excited for what's ahead. Together, we're poised to drive innovation and make a meaningful impact in the FinTech landscape. Here's to many more milestones and successes! 🥂 #NewBeginnings #Communications #DACHRegion #TeamWork #Innovation #StrategicGrowth #CorporateComms

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🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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Are you interested in knowing more about how LinkedIn could be beneficial for you and your business? anawo communications have laid out some of the basics to get you started 👍

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How do you think AI affects the PR profession? This interesting survey asks good questions on an important topic. Share 10 minutes of your precious time, take this survey and make Jonas Scherhaufer happy 🙂! 

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Pave the way, Agnieszka M. Walorska 🇺🇦. "I want to share especially one insight, that is very specific if you’re fundraising as a woman: Women are typically asked risk-focused (prevention) questions by investors, while men are questioned about their potential (promotion). The challenge for us is to not get overshadowed by these risk-centric questions. Instead, and to pivot the conversation to emphasize our potential and vision." Read more from Agnieszka below and get your pivot on. 👀 #Fundraising #Earlystage #Tips #Communication cc: Franziska Harzheim, Derya Firat

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The first Inspirational Talk of my life was also one of these. I had the opportunity to speak to female IT students as part of MaibornWolff GmbH's #WomenMentoring Programme. 45 minutes about social media in the B-to-B context. 45 minutes about Linkedin as a marketplace of vanities, which you can also use as a grab bag and from which you can extract so much information about the market, companies, technologies, trends and your professional environment. 45 minutes on the art of virtual #networking and writing for the algorithm. 45 minutes of storytelling, answering the students' interested questions with practical examples, laughing together and feeling what connects us. We are all #womenintech. We are all still a minority in this industry. That's why it's all the more important that experienced women support female students and younger colleagues. 31 years ago, I passed the intermediate examination in my degree programme and had little idea what to expect in the professional world. A women's mentoring programme, such as the one my colleagues Mara Szczygiel, Anna Rensing and Jasmin Rauch started a year ago in Berlin and are launching under the aegis of Tanja P.'s Talent Management team for the second time, would have opened my eyes and strengthened my self-esteem as a woman in tech: The female IT students spend 3 months learning from experienced mentors about their professional realities as digital designers, scrum masters, software engineers or data scientists. They spend 3 months in hands-on workshops experiencing how apps are designed and developed in an agile way. Tobias Götz, our Head of Strategy and Innovation, recently asked me where I see myself in 5 years? Mmh. I hesitated. 5-year plans are not my thing. I take it from the Roman poet Horace: Carpe diem! After my experience of the Inspirational Talk at Kraftwerk in Munich, I answer Tobi : Inspiring young people, supporting and encouraging them with my expertise and experience. That would be a very beautiful and fulfilling vision of the future for me in 5 years' time. I am all the more pleased about my creative space at MaibornWolff, where I can already work in this role today. #greatplacetowork ❤️

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