Aaron Sperl

🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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This is going to be an exciting gathering of smart minds in actively finding transitional pathways to update industries, rather than incrementally upgrading the existing. If you ask me, what makes some companies more successful than others, is the capability and capacity to execute and deliver what you promise within your value proposition and how you interact with the markets and customers. Many companies are so good in their product and service offerings, but simply cannot deliver what these promise. So it comes to defining transitions to become real software delivery organizations, since delivery means long term value creation in a sustainable manner. Why don't you just join us for that gathering to share, reflect and design with others?

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Our very first edition of our All Hands on Tech Newsletter is out. Matthias Patzak and I will share every 2 weeks ideas, anecdotes, useful resources or simply: our well meant advise with you about how to build great tech organizations on scale. Subscribe here: https://lnkd.in/eCVFZRdp Later this week we have some great news about our book flying in, stay tuned :) #allhandsontech #softwareengineering #digital #software #productmanagement #newsletter

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Looking forward to discuss how one can take and/or get a decision on a product innovation initiative. How to validate an initiative will succeed or fail even before investing into it? Let’s mark September 24 in the calendar 📆 #productmanagement #outcomedriveninnovation #stateofinnovation

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I will take being the 'don't be an a**hole' lady any day. Thank you for sharing Lilly Sciolli. Don't be an a**hole doesn't mean 'be an a**hole to yourself and your team instead.' It means ekeing out the passion from disagreement, listening to listen, creating space for pragmatism and empathy, respecting borders and honouring your boundaries. 'Cross-functional' can lead to cross-roads or feel like you're caught in cross-hairs but these challenges are also an opportunity to direct all that energy in the same direction. Some days doing this with grace is easy, other days that grace should be turned towards yourself. The truth is, meeting in the middle is not always ideal or even desirable, and building the sort of stakeholder relationships that drive outcome is not found by striking a balance between yes and no, but making all the words in between count. A unifying voice has a much better chance of being heard than the loudest voice in the long term. Looking forward to sharing more from my talk, and what else I learnt at Product Academy's inagural summit held in Zürich last week in the coming days. #digitalproduct #crossfunctionalteams #stakeholdermanagement

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Open your heart and unlock your wisdom with Die Gabenkarten! "Opening your heart instead of racking your brains." - Sufi Weisheit Die Gabenkarten: Finde den Reichtum in dir! reminds us that true growth often comes from within. Sometimes, the answers we seek lie not in overthinking, but in opening our hearts to intuition and deeper understanding. This inspiring gift card set can help you: ✨ Connect with your inner wisdom and intuition. ✨ Access a wellspring of creativity and inspiration. ✨ Embrace a more holistic approach to personal growth. Ready to open your heart and unlock your inner wealth? Grab your set of Die Gabenkarten and start your journey today! ➡️ Link in the comments. #innerwealth #giftcards #personalgrowth #Gabenkarten #NLP #NLPU #selbstcoaching #coaching

📢 Call for participation in an exciting study on digital transformation in the manufacturing industry 📢 Dear network,  Together with Fraunhofer IGCV and renowned partners, Drees & Sommer is conducting a study on digital transformation in the manufacturing industry with a focus on holistic digital factory planning. We are looking for participants who work in the manufacturing industry and have points of contact with the topic of factory planning. The survey involves answering 13-17 questions and takes about 12-15 minutes. Participation is voluntary and all data will be treated confidentially.    By taking part in the study, you will help to record the current status of digital transformation in the manufacturing industry with a focus on factory planning and gain valuable insights. At the end of the survey, you will have the opportunity to register to receive the results once the study has been completed.     If you are active in the manufacturing industry and have points of contact with the topic of factory planning, we would be delighted if you would take part in the study. 👉 Just follow this link: https://lnkd.in/dHuMb5Dk    Participation is possible until the end of May. The more participants, the more meaningful the results will be!  At our New Manufacturing World on 11 and 12 June in Stuttgart, you can also find out how you can digitalize and optimize your production, transfer it to Metaiverse, control it with AI and adapt it to current requirements. 👉 Get your ticket now: https://www.dreso.com/nmw   #Study #Research #DigitalTransformation #Manufacturingindustry #Factoryplanning #NMW #NewManufacturingWorld2024 #NMW2024 #dreso #automotive Source: Fabian Bermpohl, Project Manager Fraunhofer Augsburg, 26.4.2024.

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👋 Are you ready for our startup teams #9 to #16 ? On May 2nd we open our voting and need your support to decide which startups will make our TOP10 and pitch at the Hinterland of Things Conference in Bielefeld. It's not just about the prestige - the top three will share a 50k prize, sponsored by NRW.BANK Bank, and win a one-year subscription to AddedVal.io. To help you with your decision, we will introduce you to all of the 24 startups and their ideas. Here are the second eight of them: #9 FINDIQ offers the first approach to intelligently leverage the departing knowledge of the mechanical engineering industry by integrating a novel AI that combines knowledge management and assistance systems in a service software. #10 Grammario is a cutting-edge app designed to tackle individual grammar challenges for learners of all levels. We are committed to providing everyone with a personalized AI grammar tutor. Our goal is to enhance your language skills, boost your self-confidence, and elevate you to the next level. #11 Lenabo is a dynamic startup pioneering the smart toy industry with a focus on sustainability and technological innovation. The Lenabo Smart Speaker, offers families a versatile and engaging learning experience that reduces toy waste and promotes long-term usability. #12 meal&heal is the first app that identifies intolerances and creates nutritional concepts based on the latest scientific findings and customers' individual data. The digital approach is accompanied by personal support from qualified nutritionists. #13 MediSync AI is dedicated to revolutionizing healthcare communication through advanced artificial intelligence. The core product transforms patient-clinician conversations into structured clinical notes in real-time, drastically reducing administrative burdens for healthcare providers. #14 MindPort GmbH democratizes immersive experiences. This means, the goal is to make the creation of XR content accessible for everyone. The mature and proven software product VR Builder helps enterprises create their own, custom VR applications – in a safe, maintainable, and scalable way. #15 @modulu. is about unlocking brainpower through AI-powered personalized learning. They are combining neuroscience and AI-technology with entrepreneurial experience to offer flexible personalized learning moduls, that democratize the access to individual learning success. #16 MyFrozen makes home cooking and healthy eating quick, easy, and sustainable. With the online configurator, anyone can create a personalized dish or mix from over 130 shock-frozen and kitchen-ready organic ingredients. Stay tuned for the third and last round, which we will present to you tomorrow! **The startups are sorted not randomly, but alphabetically** #top24 #ootbnrw #timefordecisions #foundersfoundation #outoftheboxnrw 

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🚀 Interested in Testing Your Product Org Fitness Level for Free? 🚀 Join us tonight at #pmfnight #meetup in #Berlin! We’re hosting an event with Blinkist and will run a LIVE FITNESS TEST with the crowd. We're officially full, but PM me if you want to join – I can free up some extra seats! When you sign up at a fitness studio, you usually do a test to assess your health. The trainer shows you the weak spots and guides you through exercises to get back in shape. Similarly, at Value Rebels, we've developed a comprehensive assessment to evaluate your product and tech organization's health. 📈 🚀 Our assessment covers #9dimensions and #49questions, rating on a scale from 1 to 5, to understand your maturity level and areas for improvement. P.S. If you can't make it, check out the article linked in the comments and follow the link – it’s free! 🆓🤑 #DigitalTransformation #ProductFitness #ValueRebels #TechInnovation #Leadership #BusinessGrowth

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📢 𝗚𝗲𝗻 𝗭 - 𝗘𝗻𝗼𝘂𝗴𝗵 𝗶𝘀 𝗲𝗻𝗼𝘂𝗴𝗵! It’s enough creating sensational headlines with generational stereotypes about "Gen Z," "Millennials," or "Boomers." Few topics are discussed as frequently on LinkedIn as generational differences and the supposedly enormous threats they pose to the future. This is nonsense in three ways: 1️⃣ 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗼𝗻’𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗲𝘅𝗶𝘀𝘁 𝗮𝘀 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗴𝗿𝗼𝘂𝗽𝘀. At least not in a statistically separable way. They were meant more as sociological phenomena, not as statistically distinct groups. This is important because it means that the predictive power we attribute to generational belonging is non-existent. 2️⃣ 𝗣���𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗻𝗼𝗿𝗺𝗮𝗹𝗹𝘆 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱. Arguments like "The youth are getting dumber" or "Young people are getting lazier" are on very shaky ground. 3️⃣ 𝗘𝘃𝗲𝗻 𝗶𝗳 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝘅𝗶𝘀𝘁𝗲𝗱, 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻'𝘁 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝘁𝗲𝗿𝗲𝗼𝘁𝘆𝗽𝗶𝗰𝗮𝗹 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀. A study by Wong et al. in 2008 (already 6 years ago!!) investigated generational differences. Contrary to expectations, they found that Boomers (defined simply as an age group) were less socially connected and had less career focus than Generations X and Y. Additionally, Boomers were less motivated to advance in their careers compared to Gen X and Y. These generations showed more interest in fast-paced work environments. 🔍 𝗦𝗼, 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗕𝗼𝗼𝗺𝗲𝗿𝘀 𝘁𝗵𝗲 𝗹𝗮𝘇𝘆 𝗼𝗻𝗲𝘀? No, of course not! The differences are not due to personality or value differences but rather to different life stages. While the younger generations were more focused on career advancement in their early career years, Boomers were more focused on their approaching retirement. The birth cohort explains the differences much less than the simple age difference. Wong, M., Gardiner, E., Lang, W. and Coulon, L. (2008), "Generational differences in personality and motivation: Do they exist and what are the implications for the workplace?"

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Have you considered the impact of AI-driven search? Learn how AI-driven search can enhance user engagement and ultimately increase revenue. Great people, great topics, great food.

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With 🎙Fabian Tausch and Florian Dostert I talked about one of my favourite topics: Value based pricing for B2B Saas companies (audio in Gernan). Value based pricing is the key to revenue growth and bottom line optimization. If you want to talk about your pricing challenges: hit me up.

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I've had the pleasure of knowing Felix for over 10 years, collaborating as both partners and team members. This year, he embarked on a new venture by starting his own AI consulting company. Now, he's launching his first newsletter! Given Felix's expertise and dedication, I'm confident this newsletter will be both precise and informative and highly recommend signing up for it. #AI #Consulting #Newsletter

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Sun Tzu and Military Design Thinking / Alter Wein in neuen Schläuchen ? One of our favorite quotes in our early defence / defense thought leadership presentations was: " If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle" Sun Tzu. The strategy principles of Sun Tzu, as outlined in his famous work “The Art of War,” and the modern concept of design thinking are related in that both involve a deep understanding of the context and environment to achieve successful outcomes. Sun Tzu’s strategy emphasizes the importance of knowing oneself and the enemy, adapting to changing circumstances, and the use of deception and surprise to outmaneuver opponents. These principles can be applied to various fields beyond military, including business and personal endeavors. Design thinking, on the other hand, is a problem-solving approach that involves empathy, creativity, and rationality to meet user needs and solve complex problems. It’s a human-centered approach that encourages understanding the user, challenging assumptions, and redefining problems in an attempt to identify alternative strategies and solutions. Both Sun Tzu’s strategy and design thinking require a strategic approach to planning and decision-making. They share a common goal of achieving success through careful analysis, planning, and execution. Sun Tzu’s focus on strategic advantage and design thinking’s emphasis on innovation and user experience can complement each other in developing robust strategies for business, technology, and other areas. For instance, Sun Tzu’s lesson that “strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” can be seen as analogous to the design thinking principle that without a clear understanding of the user’s needs and the problem at hand, any solution or tactic will be ineffective. In essence, both methodologies advocate for a thoughtful approach to challenges, where understanding the broader context and having a clear strategy are crucial for success. Currently I am missing the FOCUS or Schwerpunkt and the strategy principles of Sun Tzu in todays discussions ... we are more discussing which’s tools or canvas … David Lincourt #Designthinking #militarydesignthinking #suntzu #OODALOOP #Schwerpunkt

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👋 Let‘s introduce Florian Schnitzler and NRW.Global Business The partnership between NRW.Global Business and xdeck is shaped by the shared commitment to supporting startups 🤝 We have been working together as partners for several years now. NRW.Global Business is not only reaching out to a wide audience of innovators but is also offering unique opportunities for our founders. ☝ To Florian, innovation means the journey of transforming a simple idea, born out of necessity or curiosity, into solutions that redefine our lives and add value to humanity. At his core, there are three things Florian cannot work without: his unwavering motivation, his deep-seated passion for the tech industry, and his insatiable curiosity. We are looking forward to continue the promising partnership and create lasting impacts together 🚀 #xdeckpartner #startups #innovation

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Wieder mal ein herausragend guter Growth Memo Newsletter Kevin Indig ! (+ gleichzeitig proof of concept: herausragender Content erzeugt Links/Shares) "𝐎𝐥𝐝 𝐖𝐨𝐫𝐥𝐝 [𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧]: 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐟𝐚𝐬𝐭𝐞𝐫. - Basic process: Keyword research > content brief > draft in SEO editor > edit > publish. - The mental model is summarizing and covering all topics of the top results for - a keyword. - Hire many writers for SEO. 𝐍𝐞𝐰 𝐰𝐨𝐫𝐥𝐝 [𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧]: 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐬𝐮𝐫𝐟𝐚𝐜𝐢𝐧𝐠 𝐚𝐧𝐝 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐧𝐞𝐰 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. - Talk to customers on a regular basis about their problems and questions on a topic. - Hire researchers to find and add 1st party data to search-optimized content. - Hire subject matter experts to answer questions that really matter. - Make it convenient and pleasant to consume content. - Monitor content engagement and get qualitative reader feedback." 𝐔𝐧𝐝 𝐦𝐞𝐢𝐧 𝐋𝐢𝐞𝐛𝐥𝐢𝐧𝐠𝐬𝐬𝐚𝐭𝐳: "A better approach to content creation might be to insert a research phase after identifying the most important topics and prioritizing topics based on user interviews instead of search volume." Mein Reden. Danke :)

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🚀 On the path to becoming a billion-dollar player in Germany and achieving profitability! In the latest #Kassenzone podcast episode, Frederic Knaudt, Managing Director of Picnic Technologies Germany, got intervied by Alexander Graf. 📈📦 Key Insights from the Interview: 1. Expansion and Market Focus: Frederic discussed Picnic’s launch and expansion in Germany, with a strong focus on catering to families. 👨‍👩‍👧‍👦 The emphasis is on providing a comprehensive product range that meets the needs of weekly family shopping. 🛒✨ 2. Market Competition: Other key market players include REWE Group, Knusper in Berlin, and flaschenpost SE. 🏬🍏 Private label products play a crucial role as most customers prefer affordable options. 💸 3. Ambitious Goals: Picnic aims to serve over 50% of households in Germany and continuously increase its market share. 🏠📊 4. Infrastructure Development: Frederic highlighted the construction of new warehouses and expansion plans in Germany and France. 🏗️🇩🇪🇫🇷 Key focus areas include procurement, fulfillment, and distribution, especially the last mile. 🚚📦 5. Logistics and Efficiency: Picnic uses its own vehicles and efficient routes to ensure timely deliveries. ⏱️ Partnering with EDEKA ZENTRALE Stiftung & Co. KG for procurement provides advantageous conditions. 🤝 Automation in fulfillment is progressing, with the automated warehouse in Oberhausen expected to significantly reduce costs per pick. 🤖📉 6. Pricing and Processes: Picnic strives to offer the best prices while maintaining efficient processes. 🏷️🔄 Employee motivation and route efficiency are critical to success. 👥🛤️ 7. Technology and Sustainability: The interview also covered developments in AI and sustainability in e-commerce. 🌱💡 Picnic's long-term strategy, financing, and the impact of online delivery services on brick-and-mortar retail were discussed. 🏢📦 This episode provides deep insights into the current challenges and developments in the e-food sector. 🎙️🍽️ Stay curious! 😉 #Picnic #Ecommerce #Podcast #BusinessGrowth #Germany #MarketExpansion #FamilyShopping #PrivateLabel #Edeka #Fulfillment #LastMileDelivery #Sustainability #AI #ArtificialIntelligence #Logistics #Retail #OnlineShopping #SupplyChain #WarehouseAutomation #EmployeeMotivation #CostEfficiency #CustomerExperience #Innovation #TechTrends #MarketStrategy https://lnkd.in/eg2GBCtA

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