ShowHeroes

Citroën's path to sustainability and their great utilization of sustainable advertising is the subject of our webinar and one-pager, both available below! The electric car pioneers promoted the ë-C4 using carbon-neutral advertising with great results! Find the full webinar and your free download here 👉 https://lnkd.in/emFn3trb #sustainableadvertising #sustainability #digitaladvertising #BetterMedia

Recently a WARC report found that 49% of advertisers aren’t ready for the cookie phase-out. 🍪 ShowHeroes Senior Vice President Kay Schneider explained in our blog why attention measurement ISN'T the singular solution that marketers will need – but why it's still an essential part of the post-cookie mix. Check it out here 👇 https://lnkd.in/eWA7vquH #attentionmeasurement #digitaladvertising #digitalmarketing #ShowHeroesGroup

Many of you are logging off this weekend and logging in to your favourite online games – ever considered advertising in them? 🎮 In-game advertising is a rapidly growing format that's reaching a sizeable chunk of the world's 2.6 billion gamers. Learn more about advertising in the virtual world in our blog post 👇 https://lnkd.in/gpgsAyAK #digitaladvertising #ingameadvertising #digitalmarketing #ShowHeroesGroup

The Copa América finals are coming up, but brands can score using Copa excitement long after the final goal’s been scored. ⚽ Download our free one-pager for stats and advice on hitting the back of the net with digital advertising that capitalizes on the soccer frenzy! 🏆 https://lnkd.in/eZJbFzmW #copaamerica #copa2024 #digitaladvertising #ShowHeroesGroup

Citroën isn’t just working towards sustainability – it's making sustainability work for Citroën. Catch up on our 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 and download our 𝐟𝐫𝐞𝐞 𝐨𝐧𝐞-𝐩𝐚𝐠𝐞𝐫 to see how Citroën used sustainable advertising to promote the ë-C4 with great results! Find the full webinar and your free download here 👉 https://lnkd.in/emFn3trb #sustainableadvertising #sustainability #digitaladvertising #BetterMedia

We're thrilled to announce our client and partner CTV certification program in LATAM! 🤩 📃The certification program, designed by our ShowHeroes CTV Innovation Team, covers a wide range of topics, including: ✅ CTV Basics: What is CTV? How does it work? ✅ Opportunities in CTV: Market figures, why is it important? ✅ Planning, measuring, and results: How to define your objectives, select the right audiences, and create effective messages for digital planners ✅ Future and Innovation: The latest news and developments in the CTV space Javier Silva, ShowHeroes Country Manager Colombia, Ecuador: "At ShowHeroes, we're committed to training and professional development of the digital industry in the face of one of the fastest growing formats in Latin America such as Connected TV. CTV certification is a unique opportunity for these professionals to learn everything they need to know about this powerful channel and how to use it to create successful advertising campaigns.” For more info (in Spanish), check out the writeup by INSIDER LATAM: https://lnkd.in/dQsuutA2 ___ ¡Estamos muy contentos de anunciar nuestro programa de certificación CTV en LATAM! 💪 📃 El programa de certificación, diseñado por el equipo especializado en CTV de ShowHeores, CTV Innovation Team, cubre una amplia gama de temas, incluyendo: ✅ Conceptos básicos de CTV: ¿Qué es el CTV? ¿Cómo funciona? ✅ Oportunidades en CTV:  Cifras de mercado, ¿Por qué es importante? ✅ Planificación, medición y resultados de campañas CTV: Cómo definir sus objetivos, seleccionar las audiencias adecuadas y crear mensajes efectivos para planners digitales ✅ Futuro e Innovación: Las últimas novedades y desarrollos en el espacio CTV Raquel Baranda, Directora regional para Hispanic Latam de ShowHeroes: "El video en CTV está demostrando ser un gran elemento para la construcción de las estrategias digitales. Además de conseguir recuperar audiencias que han migrado su forma de consumir contenido de televisión, aporta una calidad de impacto muy cualitativa que favorece a los KPIs de marca de los anunciantes." Las próximas certificaciones se impartirán en Argentina, México, Ecuador y Brasil. Para obtener más información, consulte el artículo de INSIDER LATAM: https://lnkd.in/dQsuutA2 #CTV #LatinAmerica #innovation #ShowHeroes #knowledgeispower

If you weren't lucky enough to be at Cannes Lions International Festival of Creativity yourself then you must have felt the buzz regardless, it's inescapable! But what were the lions roaring about? 🦁 Here are the highlights from the ShowHeroes perspective 👇 🤖 #AI topics were prevalent but practical – the hype has cleared and there was more focus on what marketers and advertisers can achieve with AI today. 🤝 Cannes was a hotbed for M&A, consolidation, and partnership talks, more so than last year. 🗣️ The most talked about topic was retail media – Walmart, Target, Amazon, and others were out in force displaying their retail media networks. 📺 Close behind were #CTV and #streaming, which are continuing to grow and are outstripping linear TV’s former shine more and more. 🤳 Selfies abounded as creators and influencers were showing off their curated content. Retail, CPG, and luxury brand marketing are all benefiting off influencer marketing and authenticity is the new name of the game! As always it was a wonderful opportunity to meet old and new clients and partners. We can't wait for next year! Ilhan Zengin, Kay Schneider, Bastian Döring, Sarah Lewis, Dustin Puschmann, Eric Shih, Gerry D’Angelo, Tim Samsom, Steven Filler, Marco Paolieri, Nadia Koski, Jean-Philippe Caste #cannes2024 #canneslions #digitaladvertising #digitalmarketing #ShowHeroesGroup #BetterMedia

Today is the day for our webinar on how prioritizing sustainability can elevate your brand! 🌱 See you at 16:00 CET for ShowHeroes' Charlie Litster and Tanya Priyank's talk on how Citroën's ë-C4 campaign was accelerated to top speed with sustainable media. 🚘 RSVP here! 👇 https://lnkd.in/g8nKU_cF #sustainability #sustainableadvertising #digitaladvertising #BetterMedia #ShowHeroesGroup

The EURO 2024 has kicked off but the whistle hasn't blown for brands wanting to capitalize on the excitement! Check out our blog post to learn how you can score during and after the championship – no prime-time TV slots are needed. ⚽ https://lnkd.in/g-KjFnJF #digitaladvertising #digitalmarketing #euros2024 #ShowHeroesGroup #BetterMedia

The air has cleared around carbon measurements in digital advertising with the Global Media Sustainability Framework! Thanks to the Global Alliance for Responsible Media and Ad Net Zero, the framework provides tangible goals for advertisers to reach. ShowHeroes UK Country Manager Steven Filler gave some insights on sustainable advertising for Digiday, check it out 👇 https://lnkd.in/epxiz6_E #sustainableadvertising #digitaladvertising #sustainability #BetterMedia