Optimizely

No campaign goals? 🫣 Get ready for some serious problems... When it comes to integrated marketing, every touchpoint counts. Don’t let misalignment lead to missed opportunities with customers. Build trust and authority around your brand by delivering consistent experiences across every channel. It’s time to go from content chaos to total cohesion. Check out our free guide “Integrated marketing: 10 steps to build your strategy” to get started: https://lnkd.in/eBFRtPzf

You got the green light from your C-Suite for your experimentation program and you’re already seeing the dollars roll in. But why stop there? Upbound Group didn’t. They took it a step further by pursuing true digital optimization – with org-wide collaboration, personalization-based testing and robust revenue attribution. Learn how you too can elevate your program with Optimizely’s Emi Witt and Upbound’s Muqtadaa Miandara during their eTail™ Boston mainstage session on August 14. Take our word for it, it’s not one you want to miss!

Channeling your inner Sherlock Homes to determine the right content marketing platform (CMP) for your marketing team?🕵️ CMPs are not created equal, but you don’t have to solve this mystery alone. We’ve identified critical questions to ask CMP vendors so you can quickly find the best fit, including: 👉Can you customize workflows in the platform? 👉Are there AI capabilities built into the software? 👉Do you offer a digital asset management (DAM) tool? 👉And many more! Download our complimentary request for proposal (RFP) template to get started! https://lnkd.in/exMCrCy9

Just like you wouldn't start a road trip without a GPS, venturing into the world of Content Management Systems (CMS) without guidance is a no-go. 🙅 Tailored to navigate you through the CMS landscape, our step-by-step buyer’s guide is here to ensure you make an informed decision that aligns perfectly with your content strategy! So, what are you waiting for? Dive into our comprehensive guide and steer your CMS selection with confidence: https://lnkd.in/ezwnVaEE 

📣 Hot off the Press - Coveo and Optimizely Partner to Harness the Power of AI Search and Generative Experiences 📣 This partnership combines Coveo's AI search, generative answering, and relevance capabilities with Optimizely's powerful and composable content management system (CMS) to help businesses provide personalized, cost-effective, and connected experiences at every point of experience. "We're excited to partner with Optimizely to help companies fully harness their content," said Ann-Marie Darrough, VP of Alliances and Partnership North America at Coveo. "This collaboration expands our flexible, adaptable approach, giving enterprises seamless access to our best-in-class AI Platform capabilities. This ensures content is easily discoverable, engaging, and personalized for every customer." Key Features and Benefits of the Coveo and Optimizely Partnership for Customers: 🚀 AI-Powered Generative Answering 🚀 Hyper-Personalized Experiences Across the User Journey 🚀 Effortless Content Discovery 🚀 Unified Content Access 🚀 Flexible and Composable 🚀 Fast Time-to-Value Read the full press release: https://lnkd.in/epyervik --- 📣 Tout juste sorti de presse - Coveo et Optimizely s'associent pour maximiser la puissance de l'IA en matière de recherche et d'expériences génératives 📣 Ce partenariat combine la recherche en IA, la réponse générative et les capacités de pertinence de Coveo avec le système de gestion de contenu (CMS) puissant et composable d'Optimizely pour aider les entreprises à fournir des expériences personnalisées, rentables et connectées à chaque point d'expérience. "Nous sommes ravis de nous associer à Optimizely pour aider les entreprises à exploiter pleinement leur contenu ", a déclaré Ann-Marie Darrough, VP, Partenaires et alliances, Amérique du Nord, " Cette collaboration élargit notre approche flexible et adaptable, donnant aux entreprises un accès transparent aux capacités de notre plateforme d'IA, la meilleure de sa catégorie. Cela permet de s'assurer que le contenu est facilement découvrable, engageant et personnalisé pour chaque client." Principales caractéristiques et avantages du partenariat entre Coveo et Optimizely pour les clients : 🚀 Réponse générative alimentée par l'IA 🚀 Expériences hyper-personnalisées tout au long du parcours de l'utilisateur 🚀 Recherche de contenu sans effort 🚀 Accès unifié au contenu 🚀 Flexible et composable 🚀 Délai de rentabilisation rapide Lire le communiqué de presse : https://lnkd.in/eEHzZHxF #CoveoAI #GenAI #AIsearch #contentmanagementsystem #contentdiscovery

You know what they say…think first, test second, execute third. Our customer from ATG Entertainment is doing just that with Optimizely Feature Experimentation. This mindset is at the core of their testing strategy, enabling them to render concrete results through experimentation before “hitting the whole userbase with new features.” Want to generate results on new features *before* implementation? Learn what Optimizely’s experimentation products can do for you: https://lnkd.in/ePmmpYSq

We’re excited to share that Optimizely has been named in the 2024 Gartner Peer Insights™ ‘Voice of the Customer’ for Digital Experience Platforms report in the Aspiring Quadrant! We feel that these reviews speak to how customers have experienced firsthand how Optimizely One fuels their marketing team’s content supply chain from start to finish. From integrated workflows to experimentation, Optimizely One connects each step of the marketing lifecycle so marketers can deliver the best digital experience. Check out our customer reviews which contributed to our placement here: https://lnkd.in/dhqrCa3Q

A website that doesn’t resonate with your customers? That’s bad. But a website that connects, converts and looks visually stunning? Now that’s what we call bada$$! 😎 With our 7-step guide, you’ll learn how to get your website’s rear into gear in no time. Discover the secrets to a website that stands out and delivers results by checking out our full guide: https://lnkd.in/e32NyvSu

You shouldn’t have to assert Olympic-level athleticism just to deliver exceptional experiences. At Optimizely, we're dedicated to simplifying the marketer's journey—from the initial planning and creation stages to personalization and testing. So leave the sprinting, heavy lifting and acrobatics to the Olympians. We've got your back, ensuring the rest is smooth sailing. Experience the ease of achieving marketing excellence with our seamless, sophisticated, user-friendly and fully-integrated system. Uncover the possibilities with Optimizely and go for the marketing gold: https://lnkd.in/eaQYUM87

President Shafqat Islam is *officially* reporting for duty! 🫡 From the launch of Optimizely One to surpassing $400M in annual recurring revenue, Shafqat has played a huge role in Optimizely’s success since he joined us after the Welcome acquisition 3 years ago. Now that he’s been promoted from CMO to President of Optimizely, Shafqat will oversee Optimizely’s product and engineering teams while continuing to lead marketing initiatives. Learn more about his new role as well as his pivotal contributions: https://lnkd.in/e9uSmacE