Bayer 04 Leverkusen

According to Brand Finance’s latest rankings, the brand value of Bayer 04 has soared to new heights, securing our place among the top 50 most valuable football club brands in the world. The #Bayer04 brand value has skyrocketed to €333 million, landing us at 16th place globally. This represents an extraordinary 72% increase from the previous year, where we were valued at €194 million and ranked 24th. With these numbers, we achieved the highest growth rate among all clubs in the top 50 ranking. This significant leap in brand value is a testament to the outstanding performance of the #Werkself and the exceptional management team behind the scenes. Their dedication and strategic vision have not only propelled us to athletic success but also enhanced our brand strength on a global scale. A huge thank you to our incredible team, dedicated management, and passionate fans for driving this success. Together, we are setting new standards and aiming for even greater achievements! 💪🔴⚫

We're happy to announce that Bayer 04 Leverkusen has teamed up with weloveholidays, one of Europe’s top online travel companies, as our official holiday partner! 🏝️ Part of the British loveholidays group, weloveholidays is here to sprinkle some travel magic on your life. This partnership, running until 2026, means more amazing vacation deals and exclusive perks for our fans, especially during the upcoming UEFA Champions League away games! Markus Breglec, our Chief Marketing and Innovation Officer, couldn’t be happier: "With weloveholidays joining our sponsor family, our fans are in for a treat and enjoy enhanced travel offers for away games in the Champions League!" Donat Rétif, CEO of the loveholidays group, is just as excited: "We are delighted to announce our partnership with the German Champions, Bayer 04 Leverkusen. As the official holiday partner, #Werkself fans will benefit from special package deals for away games and exclusive goodies and digital content during the upcoming Champions League season." Starting from the 2024/25 season, keep an eye out for weloveholidays on the LED boards at BayArena. Ready to mix your passion for football with some awesome travel adventures? Let's make unforgettable memories together with Bayer 04 Leverkusen and weloveholidays! 🌍⚽💼

🛞 We're thrilled to announce that Bayer 04 Leverkusen is rolling into the next two seasons with a brand new Premium and Tire Partner - CEAT Limited! 🛞 As we hit the road towards new victories, we're excited to have India's leading tire manufacturer join our journey. CEAT steps in after our successful partnership with Kumho Tire, bringing a fresh set of wheels to the team until June 30, 2026. 🏆⚽ Markus Breglec, our Chief Marketing and Innovation Officer, shared his enthusiasm: "Just like us, CEAT operates on an international level. We're united by our drive to innovate and conquer challenges in a highly competitive field." Peter Becker, Senior VP R&D and Technology at CEAT, also shared his excitement: "Football has a massive global fan base, and we're thrilled to kick off this long-term partnership with Hashtag #Bayer04. This collaboration is a fantastic opportunity to boost our brand visibility and showcase our innovative products to fans and consumers in Germany." Here's to a smooth and successful journey together! 🛣️⚽

👕 Let's go. Under the cross. Our new away jersey is here! It's white, it's copper, it has grey patterns and of course the golden Bundesliga badge for being Deutscher Meister. Last season, our #Werkself have been accompanied by as many fans as never before. Our supporters were with us all over Europe, some travelling as far as Baku twice. That's why the away jersey from Castore is revealed by fans together with our women's team. If near or far. It's always with you. 🫶

🏆🇦🇷🇪🇸 Huge congratulations to Exequiel Palacios and Alejandro Grimaldo! Both our #Werkself players won the title in their continental championships. Pala defended the Copa America with Argentina, Alex clinched the Euros with Spain. We are immensely proud of our boys and hope they celebrated in style and enjoy their well-deserved holidays before coming back to Leverkusen. Enhorabuena, Pala y Alex!

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Bayer 04 website honored with digital awards! 🖥️🏆⚫️🔴   At the start of the 2023/24 double winning season, #Bayer04 published its website in the new black and red brand image "under the cross". Now the German champions and cup winners have been recognized for their digital online world on bayer04.de.   With the submission "bayer04.de - Digital Brand Experience under the Cross", Bayer 04 won SILVER in the "Design/User Experience" category at the German Digital Award 2024, organized by the German Federal Association of the Digital Economy (BVDW e.V.).   At the Vega Digital Awards 2024 , the website received 6x PLATINUM in the categories "Homepage", "User Experience", "Best Responsive Design Mobile", "Best Content", "Best Data Visualization" and "Redesign" as well as GOLD in the category "Sports".   Holger Tromp, Director of Communications at Bayer 04: "We have received a lot of positive feedback from our fans about the website. We are delighted that our work has now also been assessed so well by juries with digital expertise under objective criteria and in comparison with numerous international brands. My thanks go to Heiko Schulz and the entire team for the implementation and support of the lead agency I*AM as well as to everyone involved."   #dda24 | #dda | #deutscherdigitalaward | #editionX | #VegaAwards | #VegaDigitalAwards

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Flying into the new season in style! ✈️👔 #Bayer04 will link up with Men's outfitter Lerros GmbH as the new exclusive fashion and premium partner for 2024/25 season, as well as the main eSports sponsor. Lerros will also double up as the first sponsor and supporter of Bayer 04's eSports division. The agreement is currently set to run for two seasons. Bayern 04 CEO Fernando Carro de Prada. “I’m looking forward to the customised business line that will be developed together with our new men's outfitter and that we will wear on our future international trips.” Markus Breglec, chief marketing and innovation officer at Bayer 04: “We are very proud of the significantly expanded partnership with Lerros. In Lerros, we have a new fashion partner that is already close to the club and responds very professionally to the needs of a professional team in international football. We are very much looking forward to the new collections for the team, the backroom staff and the club management as well as to the future together under the cross.” Having already been an active partner in the Sponsors‘ club, we are looking forward to working together now as premium partners over the coming seasons!

No tradition since 1904. 🎉⚫️🔴 Founded on July 1, 1904 as the "Turn- und Spielverein der Farbenfabriken vorm. Friedrich Bayer & Co." in Leverkusen, today we are celebrating our 1️⃣2️⃣0️⃣th anniversary. 🙌 We marked the occasion with special content across our platforms, including: ▪️ Educational content to further inform our seven million new followers; ▪️ A dedicated content hub available on our official website, bayer04.de; ▪️ Special jersey in the upcoming season; ▪️#MeisterWERK podcast: 120 years without tradition (9 episodes); ▪️ Special offers on our online shop, with every 120th order being absolutely free for some lucky customers; ▪️ Various videos, both longform and shortform, illustrating our rich history; ▪️ Updating our social media profile pictures to feature the club's very first logo; ▪️ And much more! Thank you to all of you for being part of our story so far - here's to the next 120 years! 🖤❤️