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It's all about the data. Dig deep, analyze the patterns, and you'll unlock the secrets to delighting your customers. The key is giving the right offer to the right customer at the right time – mastering this can transform your business into a customer satisfaction powerhouse. What data are you collecting? Are you missing opportunities? OK, so now you've built a treasure trove of data – are you using it effectively?

I agree. However, sometimes the data gives you the technical side needed. But it does not replace the old fashion in person, face to face, contact with them. Get to know your customers. Their likes, their dislikes, retiree’s? Big/small family? Do they live in one area vs multiple places? Are they snow birds? If they RV then gifts that fit in their RV works perfectly.

I see too many companies target customers with what they sell instead of the problem they solve or opportunity they create. Make sure you truly understand your target audience including reviewing first-party and secondary research, conducting IDI's (in-depth interviews) to suss out "color" that could be missing from your data, and understanding not only their demographics, but their psychographics as well. Message strategy is critical in creating interest and relevance.

✔Customer Persona Power: Research & create detailed profiles of your ideal customers (age, needs, challenges). ✔Social Listening: Track online conversations to understand customer pain points & preferences. (Ex: Use social media listening tools) ✔Targeted Surveys & Interviews: Gather direct feedback to tailor your messaging for maximum impact. Know your audience = Promotions that resonate & drive results!

Regularly reviewing and updating buyer personas is crucial for staying aligned with evolving market trends and customer preferences. Aim for at least an annual refresh, but don't hesitate to make adjustments more frequently if needed.

Sharing your own lived experiences is everything. People connect to people and when you share real stories, real truths that moved the needle for you, people pay attention. They are drawn by the emotion. They are drawn to act, and THAT is what moves your bottom line. My book Brand Voice, People + Data Drives Results shares several lived experiences. It's about finding the people behind the numbers. Sometimes those data points reveal stories about your customers. Sometimes you will find those data points represent you. Be genuine about the messaging that comes from digging past the data. People will notice and grow to trust you. And remember, people do business with people they know, like & trust.

✔Pain Point Power: Focus on solving customer problems (e.g., "Feeling overwhelmed by emails? Our software can help!"). Research their needs, challenges & preferred communication channels (social media, email, etc.). ✔Focus on Benefits, not Features: Explain how your product solves their problems & makes their lives easier (e.g., "Reduce marketing costs by 20%" vs. "Advanced marketing automation"). ✔Speak Their Language: Use clear, concise language & avoid technical jargon. Tailor your message to resonate with their values. Targeted messaging = A door opener to customer engagement & sales!

Many companies focus solely on showcasing the capabilities of their products or services. But here's a valuable tip: don't overlook the credibility you've earned by solving real problems for your market. Your track record matters. Incorporate that credibility into your messaging strategy to resonate with your audience.

Create a messaging framework that outlines your elevator pitch, tagline, and key messages (tweak for each target audience). Reference this framework for all your marketing to your messaging is consistent and clear. Your messaging needs to address your target audience's pain point and how you help them.

Uma informação extremanete importante é sempre chamar o cliente pelo seu nome próprio. Nada soa melhor do que a personalização de um atendimento. Exemplo: "Sr. Carlos, como a sua necessidade é acompanhar os envios da sua mercadoria o plano ideal é esse e nós temos outras opções também".

What channels does your target audience use? How do they find you? Build a buyer's journey and use a sales funnel to understand where to reach your target for awareness, consideration, conversion and retention.

Conhecer os recursus que cada plataforma oferece e saber utilizá-la é fundamental para alcançar e se comunicar com o publico. Cada empresa tem que ver qual á o melhor canal de comunicação com o seu cliente para não gastar energia em algo que não dá resultado.

É interessante interagir com o público-alvo em momentos diferentes e de formas diferentes, aproveitando o que o recurso que a plataforma oferece.

This is where hearing the CEO's story or having communications be personalized from leadership can have a big impact on customer's perception.

Not all dialogue merits follow-up; knowing when to respond, how to respond, and what to respond with takes practical experience of relationship building. Remember that relationships begin and progress at the human level; while your leads may have been generated by AI its up to you to make customer feel valued through a personal interaction. Engagement goes beyond automated transactions and develops or enhances personal knowledge of each others goals and objectives.

Once you have a genuine, simple and consistent brand voice, you will have a cohesive foundation to all the stories that launch from your brand. As you begin to deliver the omni-channel approach, you need to ensure closely monitor the data. For example, if you are driving people to your website to take some sort of action, find out who is coming to your website? Where are they coming from? Did they find you directly, through social media (organic) or paid digital ads? Based on that information, which channels are bringing you the most qualified leads ... leads who are actually converting. This will allow you to continue to optimize strengths, redirect where you find a weakness and continually learn how your target audience evolves.

O pós vendas é importante para saber a opnião do seu publico. Através dele é possível saber se precisa fazer adaptações no produto ou serviço, além de criar uma relação de aproximação e fidelização com o seu cliente.

A inovação te coloca a frente da concorrência, mas nem todas as inovações são adequadas para todas as empresas. Necessário testar e analisar os resultados continuamente.

Marketing success requires ruthless prioritization. Focus on activities that deliver impact, have broad reach, and inspire confidence. Collaboration is key; help each other succeed and grow. If course corrections are needed, don't be afraid to make them. Transparency breeds trust. Don't forget to have fun along the way!

Know your target is the first step, when you have this information it’s easy to promote anything. Just use your creativity and keep going. Most of the time people live to mention the marketing tools but there is one that’s important to listen to…. Your intuition, the sixth sense… believe me, it works.

While applying tactical plans to achieve strategic goals, remember that at the end of the day you are seeking to link the organization value with customer need; awareness and measurement are both important metrics but maintaining a human element, understanding your organization's value in the marketplace, and emphasizing your competitive advantage is the key to successful engagement. If you outsource your meaningful interactions to generative AI then you may as well expect your revenue to follow-suit.