Wie wird man freiberuflicher Berater?

1 Listen, 2 listen, 3 talk to potential clients do not stop. Always engage and be curious about your clients needs. Reduce deviations from core needs. Be flexible. Educate yourself and practice the essentials to meet the clients needs. Once your calendar is full try to narrow down the needs where you are uniquely qualified to help.

Niche is also known as Core Focus/Business. Consider following factors to define niche: 1. The reason of your existence - purpose. 2. Area of passion/expertise. 3. Operating model that works. For example, Ernst & Young's core focus "Helping clients to build trust, transform, operate and grow."

Identify your areas of expertise and narrow it down to 1-2 offerings. Next, offer to do the work (for a fee) and then narrow it down to a niche after you've had an opportunity to work with several people. I worked exclusively in the legal industry for 5 years because I enjoyed working with attorneys. Their A-type personalities worked well because they were only concerned with results.

Always work on niches in which you think you are capable of doing it. Define your niche, and master it before you start selling your skills on freelance platforms.

Building a brand takes significant amount of time and it is ongoing process. Following factors can be considered: - Define target audience - Start writing post & newsletters - Build professional website - Tell your story - Show your skills and area of expertise - Core values like integrity, transparency, honesty etc. - Client testimonials - Social media pages on LinkedIn, Instagram, Facebook. - A unique business card

Building your personal/professional brand is key. Unless you are a celebrity for some other reason, prospective leads will not know you or heard about you unless you have a strong personal brand. Attending events, speaking at gatherings, socializing with those prospects, offering support and adding value whenever needed...all good ideas to position yourself top of mind of those future clients.

Develop Practical Experience and a Strong Portfolio: Practical experience is crucial in the field of marketing consulting. You can start by working in marketing roles within companies or marketing agencies to gain hands-on experience or find a mentor in the field. As you build your skills, focus on specific areas of marketing where you excel and enjoy the most, such as digital marketing, SEO, content marketing, or social media strategies. Building a strong portfolio showcasing successful marketing campaigns and strategies you've developed or contributed to will be essential when pitching your services to potential clients as a consultant. As well as gathering testimonials along the way.

When I started my venture, I dedicated 6 to 8 months to contemplate and define my 'why' (purpose), 'how' (what's my USP going to be), and 'what' (what products and services will I be offering). Once I gained clarity on these aspects, I delved into creating symbols to represent my business. I wanted to convey what I do through a logo without using many words, so I came up with the name 'That Culture Thing,' represented by an iceberg. This symbolism suggests that culture extends beyond the surface level, and my USP is focusing on root-level analysis. The next step involved building a website, selecting a color theme, and crafting content. So, the process starts with 'why,' then moves to 'how,' & and finally addresses 'what'.

Sometimes you don't need to show your abilities in consulting brand, it can be created automically when people around you, know that you are at the top of their list. After many years the brand comes up in your inside and people know that to trust to your brand is good

Marketing your services in key to win projects on freelance markets. When client reaches out to you. Always ask for Workflow, Problems or pain point they are having in current system then give them solution. Without knowing problem, whatever work you will do it will be mess. Stay motivated.

When you begin offer your services on freelance sites such as Upwork and Freelancer. Great way to get experience under your belt.

Esto ha sido uno de los puntos más complejos para crecer en el mundo freelance en mi caso. Cuesta que personas y empresas que no te conocen confíen en tu producto y tus servicios, mis principales clientes son parte de mi red, personas con las que he trabajado o contactos de mis contactos que confían en mí. Soy una consultora con más de 25 años en RRHH He ocupado cargos de todo tipo He liderado varios equipos (se del tema a nivel práctico y teórico) Me siento segura de lo que sé Soy buena como consultora y sobretodo haciendo clases Tengo excelentes testimonios de mis clientes (los he usado, publicado, enviado a posibles nuevos clientes) He logrado mover la aguja en mis intervenciones. Sin embargo, ha sido complejo abrir nuevos espacios

Joining local, regional or national associations can be a good option to market your services, as it is a great way for possible future clients to know about you and what you have to offer, and in some cases, the most direct way to reach out to them withouth a prior connection.

As a freelancer who is starting, you have to be not just good at your niche (if that is not marketing and sales), but you also have to be good at marketing your services and selling your services. For some who are not used to sales activities, it can sometimes become a bit uncomfortable. However, without putting yourself out there and making you and your services and the quality of your services out there you'll miss out on opportunities. Finally, when you get a good lead, you need to be read with the market data and price data to convert that lead into your next project, next opportunity.

Project management is the phase determines the degree of rapport building with client. Considering following factors - Understanding the client's requirements - A Pre-requisite - Define and agree scope of work, inception date and completion date, fees, and reporting deliverables. - Sometimes the work is dependent on flow of information of the client. So it should be clearly communicated to client well in advance along with the fact that the timelines are determined based on the readiness of information supplied by the client. - In case delays from our end, it should be immediately bought to the attention of the client wit proposed action plan and revised date of reporting.

For managing projects, the understanding of project and client expectation is the initial step then quality of work and time management during execution is critical. Successful execution and positive feedback will standout for more clients attraction.

The hardest thing I found when going independent is the need to be absolutely focussed on minimising non-productive time. This does not mean skipping admin and marketing but doing all those things in the most efficient way possible. I have a habit of getting frustrated with a repetitive 10 minute task and spend half a day automating it. When I was in a big company I could justify this because that automation could save the 10 minutes every week for dozens of other people. But as a freelancer, that won't work. Similarly, your decision about when to engage external support such as an accountant should be based solely on when doing the task yourself costs you more in lost billable hours than it would cost you to outsource.

If you are in IT services, learning and reskilling is a never-ending process. However, as a freelancer, the market changes will hit you much earlier than if you were working in a salaried position. You also have to research to identify the "next" hot skill and also find time and resources to master the new skill. Many times if the new skill or product is proprietary you'll hit multiple challenges to get access to demos, trial servers and tools to try and experiment and learn. So plan and it may take more time as a freelancer.

Remember: your skills become obsolete today faster than ever before. Learn new things and get continuing education so that you stay up-to-date and know the latest developments in your field. Read professional literature and listen to podcasts of current topics, watch videos and attend seminars or courses. You can grow your skills with other consultants as well, so connect and grow your network: in person and online.

A freelance consultant like for example, accounting has to remain updated with the latest trends of new accounting practices, accounting framework, changes in local tax regulations, business laws affecting the accounting, by - attending various seminars, events, - following professional accounting organization, - reading journals & newsletters, - pursue courses on LinkedIn learning, Udemy, Coursera Etc. - Discuss technical concepts with Seniors.

Skill advancement plays crucial role. Soft skills and technology adaptability with AI will make you star in your field. Always try to learn new things and sustain.

When keeping up to date with the relevant information, about the trends of your business roll out, the outcome will provide smooth and meaningful benefits. There are distinct cross cutting issues too, for the benefit of both input and total output. It is always helpful to consider, the best way forward after seeking answers to your questions. In addition there are many clearing house sessions and platforms available, from where you can tackle issues, with the relevant credits.

A freelance Consultant can measure his performance by following: - Set the target for example earning revenue of one million dollars in a year (Main target) - Set the quarterly targets based on main target. - Marketing strategy adopted. - number of clients to be onboard. - Nature of services to be provided. - Overall feedback from clients. Every quarter compare the expectations vs. actual figures and adjust the figures for next quarter to fulfill the deficit.

SWOT Analysis of your consultancy role, contracts, results and failures is essential, it acts as a benchmark to future opportunities. Don't focus on the money, focus on being better, the money will follow.....If you focus on money, then you are not focused on the clients requirements, but clearly there is a synergistic understanding of the two.

Delivering your services, even if successfuly, is not good enough. You need to make sure to follow up: touch base with the client periodically after delivering your services, to make sure they have fully implemented what was agreed, and the effect of your services is a long-term one.

Above all, find the right work- life balance for you. The main benefit of freelancing is being able to schedule the important aspects of your personal life within your 9-5 if required.

One tip: join Upwork! You'll find a plethora of work there for any niche or industry. If you excel at your work and clients appreciate your efforts, request testimonials and reviews. Aim for a 4 to 5-star profile rating, and gradually increase your rates based on the experience gained. Look for clients with whom you can establish long-term relationships. Create an Upwork profile and tailor your proposals to the specific work you're interested in. My first assignment on Upwork earned me $2500+ and a 5-star review from a client in London. I continue to work with them on a retainer model from time to time. Explore other freelance platforms as well.

Becoming a freelance consultant often stems from years of expertise in a high-demand market. Dissatisfied with traditional job offers, many, including myself, realize the potential for success and satisfaction in working independently. The appeal lies in escaping lengthy meetings, reporting structures, and stress associated with negotiated deliverables. Freelancing provides a harmonious work-life balance and the freedom to set one's pace. The transition involves embracing autonomy, shaping a personalized work environment, and reaping immediate rewards for hard work. Challenges exist, but the fulfillment and flexibility make freelancing a compelling and rewarding choice.

Always be VERY clear about what your client wants from you and how you can overdeliver to their delight. Never do work you don't know for sure they will be happy about paying for.

The article gives brief theory and idea, what I would say that in practical world, you have competition. I strongly believe starting with small projects which builds your brand is important. Start working with stakeholders who know you and your work and gradually build the portfolio. Always market yourself on platforms like LinkedIn so that relevant people get to know about you and your work. Seek feedback from your clients that you can use to improve or can use as testimony for yourself.