A inclusão não é mais apenas uma opção: é essencial para que as marcas permaneçam relevantes! Isso é ainda mais verdadeiro dada a mudança geracional que abriu a porta a uma gama mais ampla de identidades, criando uma cultura que exige que todos sejam bem-vindos e compreendidos. Participe do webinar global do Brand Inclusion Index 2024, no qual mostraremos alguns dos insights desse estudo e celebraremos as marcas que estabelecem o mais alto padrão em marketing inclusivo nas Américas, incluindo o Brasil. Será no dia 16/7 às 15h (haverá também seções para Ásia e Pacífico e para Europa e África. O conteúdo será em inglês). Clique no link e se inscreva: https://loom.ly/FRwG6jE
Sobre nosotros
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Sitio web
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https://www.kantar.com
Enlace externo para Insights by Kantar
- Sector
- Investigación de mercado
- Tamaño de la empresa
- Más de 10.001 empleados
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- London
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- De financiación privada
- Especialidades
- Innovation & Product Development, Brand & Communication, Customer Strategies, Shopper, Digital Market Research, Qualitative Market Research, Customer Experience, Market Research, Ad testing & Development, Media Effectiveness Research y Agile Market Research
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Principal
London , CO
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6 More London Place
London, England SE1 2DB, GB
Empleados en Insights by Kantar
Actualizaciones
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Designed to supercharge your innovation process, ConceptEvaluate AI✨ can help you discover new spaces and align with your consumer needs by leveraging AI-generated insights. Highlight the market success potential of concepts with early insight on their ability to drive meaningful difference for your brand before moving onto more in-depth testing. Want to learn how you can unleash growth potential using #AI? Read our latest article here 👉 https://lnkd.in/eSh6RXCp #Innovation #KantarMarketplace #KantarAI
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Insights by Kantar ha compartido esto
Introducing ConceptEvaluate AI 🚀 Discover our newest AI-powered innovation testing tool designed to give you accurate predictions that fast-track your innovations to market. Build confidence early in your innovation process with AI-generated insights designed to: ✔ Boost your creative thinking ✔ Open new growth avenues ✔ Fast track your time to market ✔ Test sensitive concepts Want to learn more? Reach out today 👉 https://lnkd.in/dcYKWUtj #Innovation #Insights #AI #MRX #KantarMarketplace #KantarAI
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Despite concerns raised by AI cynics, the real competition is not between humans and AI. It’s between brands that successfully harness the technology alongside human expertise to generate faster and more actionable insights – and those that don’t. Discover 3 tips for using AI-powered insights for innovation: 👉https://lnkd.in/e-uEPNi7 #AI #Innovation #ConceptEvaluateAI
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Won’t be long now… We’re getting ready for an exciting big reveal on the 16 July in partnership with NPSx℠ by Bain & Company. Stay tuned! 📣 #CustomerExperience #CX #GlobalStandards #BestPractice
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“If a marketing company relies on the single dimension of current sales, if it believes that yesterday’s successful strategy is an infallible guide to tomorrow’s profit, then it’s heading for disillusionment of barometric severity.” Jeremy Bullmore We agree! Our Kantar data proves that the highest penetration today doesn’t guarantee future market share gains, it’s rather a favourable equity/size dynamic that does. Brands with more equity today than expected given their brand size are primed to grow…and grow faster. Penetration is an outcome, not the single route to growth. Salience is a requirement, but not the only one. Mental and physical availability are simply table stakes. Read our POV on why we should put brand perceptions back at the heart of our marketing effort. https://loom.ly/3-RuAYM Mary Kyriakidi
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Only 3️⃣ days left! Join us on Thursday 11 July as we introduce ConceptEvaluate AI on #KantarMarketplace! A new AI-powered #innovation tool, learn how you can effectively clear the way for innovation opportunities with accurate predictions that fast-track time to market. Make sure you stay on top of the latest #AI innovation solutions! Register today 👉 https://lnkd.in/dbzdnYwF #KantarAI #MRX
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To launch this year's #KantarBrandZ Most Valuable Global Brands Report, Martin Guerrieria talked with Kirti Singh, Chief Analytics, Insights and Media Officer, Procter & Gamble about the role of marketing and brand-building today, and how P&G is strengthening its brands both globally and locally. Listen on Apple, Spotify or watch on YouTube today: https://loom.ly/hQpuWsE
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🔗 Throwback! That insightful interview with Prof. Verganti on how AI can supercharge your innovation process remains as relevant today as when we first shared it. If you’re curious about leveraging AI-powered insights for innovation and exploring exciting growth opportunities, mark your calendar for our upcoming webinar on Thursday, July 11th. Join us for a live Q&A session with our Innovation Experts, where you can ask all your burning questions! 🔥 Register here: https://lnkd.in/eyiipmEK #Innovation #KantarMarketplace #AI
AI has revolutionised the way innovators can develop new ideas and concepts, but many are still not capitalising on its true potential. 🟣 Enjoy this fascinating conversation with Harvard Business School's lecturer Professor Verganti and Kantar's Dr Nicki Morley as they explore how innovators can unlock new connections through #AI. Some of the questions they delve into: ◾ What is the role of a team when innovating in the era of AI? ◾ Would you design the same things if your process to innovation was faster? ◾ How can you ensure you don't lose sight of the human when innovating through AI? Discover how to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences, in our latest #innovation guide: https://lnkd.in/dBqZ8uaf #ConnectedInnovation
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Cannes Lions 2024: Five themes for marketers While the topic of AI pervaded many events, marketers remained focused on the bigger picture of how to use marketing to help their brands grow Discover the key themes from this year's Cannes expert talks and winning ads in this article and download the themes in a handy booklet. Find out more: https://loom.ly/-mhW48I #Cannes #CreativeEffectiveness #Marketing