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It’s truly a pleasure to be one of the speakers, sharing our ways of connecting with the younger generation, and hearing insightful practices in the…
It’s truly a pleasure to be one of the speakers, sharing our ways of connecting with the younger generation, and hearing insightful practices in the…
Matt Che点赞
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It’s truly a pleasure to be one of the speakers, sharing our ways of connecting with the younger generation, and hearing insightful practices in the…
It’s truly a pleasure to be one of the speakers, sharing our ways of connecting with the younger generation, and hearing insightful practices in the…
Matt Che分享
工作经历和教育背景
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Budweiser Brewing Company APAC
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Matt的更多动态
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Excited to be part of the jury for Spikes Asia again. The works from @spikesasia keep pushing the boundary of creativity and driving the creative…
Excited to be part of the jury for Spikes Asia again. The works from @spikesasia keep pushing the boundary of creativity and driving the creative…
Matt Che分享
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浏览更多动态
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Ewan Maalerud
Some of you may recall back in March, I was in Taiwan and was raving about how amazing convenience stores are in Asia and how sketchy and unniviting they are in North America. I offered some theories why this was the case and suggested a complete brand overhaul to make them more like they are in Asia. Fast forward several months and this piece came out from The Wall Street Journal last week talking about 7-Eleven's plans to do just that. Called it! ✌️😎 #branding #marketing
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Joseph Tarnowski
Want to supercharge the growth of your CPG business? Just do what Sapan N., CEO of Mekor Corporation does: get in front of as many buyers as possible and LISTEN. That's how Mekor 10Xed its growth in less than a decade, going from just one line of products - tea - to more than a dozen including beverages, spices, cookies, and more! Sapan has been to 21 ECRM Sessions during that time, and I've had the privilege of seeing him in action at most of them -- he's not just with buyers at his pre-scheduled meetings. He's eating with them during every breakfast, lunch and dinner, sharing cocktails with them during receptions, learning with them at educational presentations, and sharing insights with them during the roundtables. You'll even see him chatting with them when he bumps into them in the hallways and in the hospitality lounge. He's always trying to learn what the pain points are for these buyers and how he can best solve them. And when he comes to them with a solution for one problem, they ask if he can solve another for them. Multiply this by the thousands of interactions he has had with buyers across those 21 ECRM Sessions, and you can see why he has seen such growth. In my recent CRM Blog post, I cover Sapan's approach to buyer engagement in detail, gleaned from my interview with him at a recent Session as well as a trip to Mekor's HQ in NJ -- which was a hell of a lot of fun! Click the link in the comments to read the blog and watch the video! #smallbusiness #sales #networking #retail #cpg
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Fast Track Packaging Inc.
As consumer preferences continue to evolve towards convenience, major brands are capitalizing on the increasing popularity of tequila-based ready-to-drink (RTD) beverages. Leading the way are products such as White Claw's Tequila Smash, Boston Beer's Truly Tequila Soda, and Casa Azul's Playa Pack variety. This trend is being further fueled by health-conscious consumers seeking lower-calorie options, resulting in increased investments and indicating widespread acceptance within the market, with the potential for significant growth ahead. https://hubs.li/Q02s_JKd0 #TequilaTrends #ReadyToDrink #BeverageInnovation #MarketTrends #BeverageIndustry #ConsumerPreferences #RTD #TequilaSeltzers #WhiteClaw #Convenience #Packaging #BeveragePackaging
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Linda Hassan
Various thoughts shared by industry leaders around this topic. After all, any CMO with good track records will be able to be either one. It’s a matter of choice and at the end of the day, performance and result matters. Thanks you MARKETING-INTERACTIVE for the opportunity to share my humble opinion around #fractionalCMO #cmo #marketing #leaders #digital #growth
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Joseph Tarnowski
From MMR ➡ "In the first quarter of this year alone, retail and foodservice buyers have sat through 34,342 product pitches during meetings with suppliers at ECRM’s category-specific Sessions, and the company is on track to host 100,000 of these meetings by year-end. At a time when pitch slams at industry events are all the rage, it’s easy to overlook the fact that ECRM has been providing a platform for brands to pitch buyers year-round since its launch in 1994. "Already this year ECRM has seen its biggest Session in its 30-year history (its February Generic Rx Session) and has sold out some of its upcoming Sessions. Indeed, one could say that ECRM’s transition back to fully in-person Sessions for 2024 has been very well received." Blown away by the coverage of ECRM's successful return to fully in person Sessions in the latest issue of Mass Market Retailers! The story perfectly demonstrates why we are all excited to be back in person, and the work we have done to make each Session a memorable experience! Check out the full story here: https://lnkd.in/erC8Rcpv #smallbusiness #cpg #foodservice #retail #pharmacy #ecrmrangeme
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Econsultancy
‘Retail media has changed completely’: The Mars Agency’s Katrina Smart on self-serve, off-site and what’s next >> Smart is Commerce Media Director, Europe, at The Mars Agency, and has a decade of experience in retail strategy and media planning. We caught up to get an insider’s view on just how much commerce media has changed in the last two years, and to get the lowdown on how advertisers should approach self-serve retail media platforms, off-site media, and rising complexity.
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Swati Tupe
Quenching the Thirst: Exploring the Dynamic Landscape of the Still Drinks Market Get To More: https://lnkd.in/g_DS7Ade Market Overview: The still drinks market continues to evolve as consumer #preferences shift towards #healthier beverage choices. With an array of options ranging from fruit juices to flavored water, the market is witnessing a surge in demand for products that offer #hydration, natural ingredients, and functional benefits. Key players are innovating to cater to diverse tastes and lifestyles, driving #competition and product #differentiation. Health and Wellness Trends: Health-conscious consumers are driving the #growth of the still drinks market, seeking beverages that offer #nutritional value without #compromising on taste. Products featuring low or no sugar, organic ingredients, and added #vitamins and #minerals are gaining traction. Functional beverages, such as those with added #probiotics or antioxidants, are also gaining popularity as consumers #prioritize holistic well-being. Global Expansion and Market Dynamics: The still drinks market is expanding globally, with emerging economies experiencing rapid #growth alongside mature markets. Factors such as urbanization, rising #disposable incomes, and changing dietary habits are fueling market #expansion. Additionally, sustainability and eco-consciousness are becoming pivotal factors #influencing consumer purchasing #decisions, prompting companies to adopt #environmentally friendly #packaging and #sourcing practices to stay #competitive. Key players in the Still Drinks Market: 1. Nestlé Nespresso SAé S.A. 2. Danone SA 3. The Coca-Cola Company 4. PepsiCo, Inc. 5. Bisleri International Pvt Ltd #StillDrinks #BeverageIndustry #HealthyDrinks #MarketTrends #ConsumerPreferences #FunctionalBeverages #GlobalExpansion #NaturalIngredients #HealthAndWellness #ProductInnovation #Sustainability #Urbanization #MarketGrowth #NutritionalValue #EcoFriendlyPackaging
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CODO Design
Our second of four exclusive BBT Newsletter issues from our broader 2024 Beer Branding Trends Review goes out tomorrow. Join the Beer Branding Trends Newsletter to read along: https://lnkd.in/gbwGFa4 — The entire beer industry is dealing with a down economy. But mid-market and Regional Breweries are dealing with a uniquely challenging set of headwinds today. They’re small enough that they face competition from more nimble, local outfits, but big enough that they often compete with Big Beer on price. And while not always the case, these are groups that saw phenomenal growth over the latter half of the 2010’s. And you might have invested heavily to continue that expansion. But then 2020 happened. As did all of the continued fallout and now you’re dealing with flat sales, an even more competitive market, and you're potentially still servicing those major bank notes that you acquired in a different era of the industry. Phew. So, not a super rosy picture, but take heart—it’s not all doom and gloom. We’ve worked with several Regional Breweries over the last year who are making some smart moves aimed at shoring up their flanks and better positioning their business for the long term. Here’s what we’re seeing in our projects and field work...........
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David Brown
It's nice to see some upward economic trends in the Chinese market after many months of depressed economic activity. Urban FMCG is showing signs of growth and I find the commentary behind the growth quite interesting and humorous :) "During the past 12 weeks, home consumption of alcohol and beverages surged, buoyed by seasonal holidays and social gatherings". Far from what I understood the usual drivers to be. Source: https://lnkd.in/gz97HSEq #panamex #fmcg #fmcgindustry #consumergoods #consumergoodsindustry #distributions #export #exportbusiness #shipping #shippingworldwide #business #globalmarket #australia #newzealand #pacificregion #indianocean #caribbean #usa #china #sales #salesgrowth #market
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Made Music Studio
"From on-brand music to a snackable sonic logos, smart CPG brands are grabbing attention in the supermarket aisle and beyond by meeting consumers with a distinct, evocative audio strategy," says MMS' Mike Stango (Director, Global Brand Partnerships). It's no secret that some of the world's biggest CPG companies like General Mills and AB InBev are making sonic branding a marketing must-have. Learn how research, scalability, and cultural impact are driving the shift to sound in Total Retail: https://lnkd.in/dvPu6W8f #sonicbranding #audiobranding #soniclogos #audiologos #marketingassets #totalretail #cpg #cpgmarketing #cpgbrands #cpgs #audioresearch #kpis #branding
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EA Business Solutions
Refreshing Wellness: Kraft Heinz's decision to rebrand its Mio liquid concentrate with a focus on the Gen Z audience and wellness benefits likely stems from several strategic marketing objectives. The introduction of softer visual features, brighter colors, and a wave pattern in the packaging and promotional materials is designed to attract the attention of Gen Z consumers, who tend to be drawn to aesthetically pleasing and vibrant designs. This visual update not only makes the product stand out on shelves but also aligns with the visual preferences seen on platforms popular with Gen Z, like Instagram and TikTok. READ ARTICLE: https://conta.cc/3QaUzhE #MioWellnessWave #GenZHydration #VibrantHealth #DrinkYourWellness #MioMakeover #ColorfulHydration #TasteTheWellness
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Flavor Group
Influencers + Digital Ads continues to be the winning formula for any of Flavor Group's CPG clients seeking sales and awareness. This Stella Rosa content by the Moody Foody (Followers = 1.3M IG + 1.7M TikTok) was viewed over 1.5M times with over 40,000 engagements. Finding and partnering with the right influencers for content creative and audience demographics is the first step. Using that influencer content in a combination of digital ad formats including collabs, white listing, and original ads allows us to target that content to specific geographic and demographic targets for clients. Do you need help with this? Flavor Group's team are experts. Please reach out and happy to answer any questions. #influencers #digitalmarketing #advertising #creative
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Derrick Moomaw
🎵🥃 The Spirit of Rap: Cognac, Tequila or Vodka? A quant analysis of 38,000 rap songs to analyze brand/category prominance and performance over 17 years of rap lyrics. No AI here, just my thoughts on this study that I had the chance to review from AB Bernstein. While it may not be worth incorporating into your yearly strat planning, it was really interesting none the less. *Background* "Cognac has a uniquely heavy demographic skew in the USA, with approximately 50% of volume consumed by African Americans (who consume approx 10x more per capita than white Americans). This percentage is even higher for the lower-price VS and less for the high-end XO and above." Pre-90s in the US, Cognac was generally only being consumed by older predominantly white males. Cognac brands, notably Remy and Hennessey, began to drastically broaden their consumer base and consumption volume in the 90s when rappers like Jay-Z and Tupac began incorporating them into their songs and their ethos. So, if you're an IWSR client then you will have undoubtly seen that premium+ Cognac has seen coninuous growth in the US until 2022 where in a single year it decline 20%. Meanwhile Tequila has continued on its explosive growth over that time. So if Cognac is losing share to tequila or vodka, can you predict via the brand/cat mentions in rap lyrics? *Methodology* The study analyzed references to alcohol brands in rap music by scraping lyrics from over 38,000 songs dating back to 2005. It tracked the prevalence of major spirits like Cognac, Tequila, and Vodka, observing how their mentions evolved over time. This method provided a quantitative view of shifting cultural preferences within the music industry towards different alcohol brands. *Results* "Cognac has always been the predominant reference within rap, as pretenders have come and gone. Tequila, fuelled by Patrón the first super premium brand, rose to 32% of rap references in 2009, before falling back to only 8% in 2017. Super premium vodka brands (notably Grey Goose and then Cîroc) had their day in the sun from 2010 to 2014, peeking at 20% but only make up 3% of references today. Cognac is still massively dominant today, with 82% of references in 2022, only 4 %pts off its peak in 2009." *Conclusion* Is it predictive? No, not really. Can you correlate the times these popular brands are mentioned in lyrics with consumption, unsurprisingly, yes! It would be incredibly strange, for instance, to have everyone mentioning peach schnapps in their lyrics and no one drinking peach schnapps, right? 😉 While you might not want to put too much stock in this analysis, it does challenge us to look deeper into our consumer behavior studies like IWSR's Bevtrac. Considering that steep decline in '22 consumption of Cognac in the US, how much is the "culture of cool" a piece of this puzzle. Are lyricists slightly behind the trend or does it signal a rebound? #cognac #usa #analytics #spiritsindustry #brandy #rap #hiphop
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Michael Russo
I'm beyond HYPED to announce that Wild Bill's has rocketed into the top 5 fastest-growing products on RangeMe, sharing the spotlight with stellar brands like poppi (Mother Beverage), OLIPOP PBC, Perfy, and The Coca-Cola Company. It's thrilling to be recognized among such iconic names! Rocket Pop’s spot on this list transcends mere seasonal trendiness—it’s a testament to its year-round appeal and our commitment to authentically enhancing experiences wherever people gather. I might be a bit biased, but honestly, no one nails experiential, occasion-based selling quite like Wild Bill's. We're not just showing up; we're a major hit across an insane variety of events. I kid you not, we do over 400 events a year—everything from comic and anime conventions to e-sports competitions, county and state fairs, motorcycle rallies, air shows, military reunions, renaissance faires, civil war reenactments, regattas, car shows, steampunk festivals, Scottish and Highland games, Celtic festivals, Italian feasts, food truck festivals and more. At Wild Bill's, we don't just attend these events; we transform them, enhancing every experience with our unique flavors, one sip at a time! To discover more about the Wild Bill's event experience, please check out this video: https://lnkd.in/ewwDA96U NielsenIQ Byzzer powered by NielsenIQ ECRM Allison Ellsworth Vasa Martinez #CPG #Beverage #Retail #Grocery #Foodservice #Events #VeteranOwned
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Steve Watts
If elected, Donald Trump has pledged to place higher tariffs on China and create incentives for multinationals to close their operations in the country. Such an approach to trade could seriously disrupt the vitamins supply chain and the wellness industry as a whole. Not only could we lose our supply from China, which accounts for a significant chunk of vitamins consumed in the US, but we could also lose vitamin supplies from other Southeast Asian countries by forcing them to choose sides. Now is the ideal time for the industry to begin developing contingency plans. Preparing for the worst will allow us to minimize disruption should this future materialize. #Vitamins #Geopolitics #China #SupplyChain
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Keen as Mustard Marketing Ltd
Growth isn't only about distribution and market penetration anymore. It's about building brand equity and purpose. Interesting article on how PepsiCo is redefining its approach to the changing marketing landscape and brand growth... #marketing #B2Cstrategy #consumerbrand Lucy Simon Iosetta Norbert
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Andrew Nowicki
“Consumption occasions are... fundamentally important in liquor when understanding why our customers choose a category, brand and ultimately a product to purchase and consume” National Liquor Retailer & Hotelier, 2023 Occasion led thinking is becoming increasingly more recognised and adopted as a way of thinking, planning and investing by liquor manufacturers, distributors and retailers. To learn more about liquor consumption occasions and how to leverage them to grow your brand and sales, register for our "Unlocking Occasions" five-part report series.
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