Job ID #30278: Senior Business Development Consultant - Research and Marketing

Contribute to the City of Hamilton, one of Canada’s largest cities - home to a diverse and strong economy, an active and inclusive community, a robust cultural and dining scene, hundreds of kilometers of hiking trails and natural beauty just minutes from the downtown core, and so much more. Join our diverse team of talented and ambitious staff who embody our values of sensational service, courageous change, steadfast integrity, collective ownership and being engaged empowered employees. Help us achieve our vision of being the best place to raise a child and age successfully. #BeTheReason

• Job ID #30278: Senior Business Development Consultant - Research and Marketing
• Union: Non-Union
• Job Description ID #: A14674
• Close date: Interested applicants please submit your application by 4:00 p.m. on July 17, 2024.
• Internal applicants should apply with your work e-mail address. External applicants are considered only after the internal posting process has been completed. Only applicants chosen for an interview will be contacted.
  
  

Summary Of Duties

Reporting to the Manager of Business Investment & Sector Development (BISD) the Sr. Business Development Consultant is responsible for the development and implementation of the Economic Development Research and Marketing Strategy – includes overseeing of the research and marketing initiatives that support the business investment & sector development (BISD) and the commercial district and small business (CDSB) teams function of generating new property tax assessment, employment, promotion and revitalization in the City of Hamilton.

GENERAL DUTIES

• Leads, develops and implements the research and marketing strategy for the business investment and sector development and the commercial districts and small business teams.
• Provides leadership and support to the Business Development Analyst and the Economic Development and Research Officer and coordinates responses on major research and marketing programs and special projects. Coordinates an annual workplan and responsible for reporting on marketing metrics each quarter and provides a yearend report.
• Working collaboratively with the Sr. Business Development Consultant on Investment & Trade and the greater BISD and CDSB team to increase the awareness of Hamilton’s brand in key regional, provincial and international markets and targeted priority sectors that are identified in the Economic Development Action Pan
• Support the BDC’s on their business outreach on all marketing related activities i.e., Ribbon cuttings. Ground break ceremonies etc. Developing a network of contacts within the business community
• Provides leadership and support to the consultants, summer and co-op students on all research, marketing and promotion related projects.
• Provides support and collaborates with the Business Analyst and the Economic Development and Research Officer, on the development and design and annual updates of the of the Divisions’ website and the design and development of the e-newsletter, business directory, news items, and any research and marketing related projects.
• Composes correspondence and prepares reports related to marketing initiatives, research, analysis and promotion for management and other divisional staff. Writes press releases and coordinates public relation events i.e., radio spots, ribbon cutting events on behalf of the BISD & CDSB Teams, PED Comms, Director, Mayor and Councilors.
• Responsible for media monitoring.
• Researches other research and marketing programs, approaches, opportunities, best practices and makes recommendations concerning marketing program changes/approaches.
• Serves as departmental or City representative on various interdepartmental, regional, provincial or federal focused boards/committees when applicable to this position.
• Coordinates projects to initiate and maintain joint research and marketing initiatives with community and other internal/external stakeholders- i.e.. Invest Hamilton Partnership
• Provides support to the Director in preparation of the Division's research and marketing/ advertising related reporting and budget i.e. Economic Development Action Plan
• Represents the division at public meetings, client and interdepartmental meetings. Prepares and presents reports to committees, interest groups and business owners when required.
• Acts in the capacity of Manager in their absence.
• Works in accordance with the provisions of applicable Health and Safety legislation and all City of Hamilton corporate and departmental policies and procedures related to Occupational Health and Safety.
• Performs other duties as assigned which are directly related to the major responsibilities of the job.
  
  

Qualifications

• Proven knowledge in marketing normally acquired through the completion of a University Degree in Business/Commerce, Public Relations, Communications, or other related discipline and/or a combination of a Community College Diploma and more extensive, relevant work experience.
• Progressively responsible experience working in municipal economic development / research & marketing field with an understanding of municipal policy/process and creative and innovative approach to marketing.
• Excellent verbal and written communications and interpersonal skills with the ability to express ideas effectively through formal presentations, as well as the ability to liaise with various groups, the public, business owners and varying levels of staff.
• Detailed oriented with exceptional research, statistical and analytical skills.
• Working knowledge of the Ontario Municipal Act and Planning Act.
• Demonstrated experience in Administration of a CRM tool (preferably Salesforce).
• Ability to communicate effectively with the public and government agencies.
• Experience in effectively managing a multi-disciplinary staff and/or demonstrated leadership on a team project(s) in a results-oriented environment preferred.
• Working knowledge of Microsoft Word, Excel, database software applications and Desktop publishing software.
• Ability to manage, prioritize and balance a number of projects simultaneously and to meet deadlines is essential.
• Capable of working independently as well as part of an interdisciplinary team.
  
  

Disclaimer:

Be advised that Human Resources frequently audits resumes of internal/external applicants to ensure/validate information provided is consistent and trustworthy. Falsification of information provided at any time throughout the recruitment process may be grounds for disqualification, and for internal applicants, subject to discipline up to and including termination.

Terms:

The City is an equal opportunity employer that is committed to inclusive, barrier-free recruitment and selection processes. Consistent with our Values and Corporate Culture Pillars, the City of Hamilton is committed to providing equitable treatment to all with respect to barrier-free employment and accommodation without discrimination. The City will provide accommodation for applicants in all aspects of the hiring process, up to the point of undue hardship. If you have an accommodation need, please contact Human Resources as soon as possible to make appropriate arrangements.