Rohit Banota

Toronto, Ontario, Canada Contact Info
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    Brand Consulting, Marketing Consulting, Pricing Strategy, Marketing Strategy, Growth Marketing, and Strategic Planning

About

Reimagine Growth: Profit Goal, Cash Fuel

Let's together “Create a Woman’s…

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Experience & Education

  • Jump Accelerator

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Licenses & Certifications

Volunteer Experience

  • Volunteer Associate

    Snehadeep-Institute for the blind

    - Present 12 years 11 months

    Education

    Snehadeep is an NGO based at Bangalore that helps blind children learn skills to earn a living. Skills range from operating a computer to pursuing a management degree.

    Currently, it is participating in "spark the rise" contest organised by Mahindra Group. Please call 02261850395 from your mobile phone to vote. The call is free of cost. You will get a confirmation message post your call.

Publications

  • Celebrity Beauty Brand Strategy Analysis and Recommendations

    Which celebrity beauty brand strategy and positioning is the most profitable and successful?

    Celebrity beauty brands encash fame into fortune. Fenty beauty did close to $600 million in 18 months of launch. Kylie Cosmetics was valued at $1.2 billion when Coty bought a stake in it, and KKW Beauty sold out a 20% stake to Coty for $200 million, valuating the brand at $1 billion.

    I decided to deep dive into some of the better-known celebrity beauty brands. The article has in-depth…

    Which celebrity beauty brand strategy and positioning is the most profitable and successful?

    Celebrity beauty brands encash fame into fortune. Fenty beauty did close to $600 million in 18 months of launch. Kylie Cosmetics was valued at $1.2 billion when Coty bought a stake in it, and KKW Beauty sold out a 20% stake to Coty for $200 million, valuating the brand at $1 billion.

    I decided to deep dive into some of the better-known celebrity beauty brands. The article has in-depth observations and analysis of the strategies of celebrity beauty brands with their challenges and recommendations for the way forward.

    Also analyzed are the celebrity’s motivation to launch a beauty brand within the matrix of their social followership(awareness) and the innovation level of their brand ideas

    See publication

  • Clubhouse Monetization, Beauty Brands and Content

    Clubhouse monetization has all the content creators, including those in beauty, excited in anticipation. The app introduced the tipping option for 65K users a couple of days back, but that’s just the start of the various monetization options to be rolled out by the app, as stated by the co-founder, Paul Davison, during Clubhouse Townhall.

    The tipping option is the right step in understanding the kind of content and format that gets the most tips, paving the way for future monetization…

    Clubhouse monetization has all the content creators, including those in beauty, excited in anticipation. The app introduced the tipping option for 65K users a couple of days back, but that’s just the start of the various monetization options to be rolled out by the app, as stated by the co-founder, Paul Davison, during Clubhouse Townhall.

    The tipping option is the right step in understanding the kind of content and format that gets the most tips, paving the way for future monetization models.

    Clubhouse has a magic zone(read about it on my other article), a room with a high speaker: listener ratio and engagement on stage, a conversation format that the app wants to drive.

    The article covers two possible business models, with the magic zone at the center, and their impact on content creators’ profitability and strategic options.

    See publication

  • Prestige Versus Luxury Beauty Branding

    Prestige and luxury beauty branding isn’t the same. These terms are used interchangeably even though substantial difference exists between the two.

    According to Professor Bernard Dubois and Sandor Czellar’s published paper in 2002 on luxury brands vs prestige brands, “Prestige is based on unique human accomplishment inherent to the brand whereas luxury refers to the benefit stemming from refinement, aesthetics and a sumptuous lifestyle.”
    Luxury need not be prestige and vice versa even…

    Prestige and luxury beauty branding isn’t the same. These terms are used interchangeably even though substantial difference exists between the two.

    According to Professor Bernard Dubois and Sandor Czellar’s published paper in 2002 on luxury brands vs prestige brands, “Prestige is based on unique human accomplishment inherent to the brand whereas luxury refers to the benefit stemming from refinement, aesthetics and a sumptuous lifestyle.”
    Luxury need not be prestige and vice versa even though the ideas usually are not mutually exclusive.

    I have combined Professor Dubois/Czellar’s research with that of Professor Franck Vigneron/Johnson’s research to create a new framework shown below, both describing and distinguishing between prestige and luxury brands.

    See publication

  • How The Pandemic’s Recessionary Pressures Shape Beauty Consumers

    Beauty Independent

    COVID-19 has ushered us into an incredibly uncertain time without an existing model to follow. The pandemic has caused fear, isolation, government lockdowns, unemployment, and extreme changes in consumer behavior resulting in demand surges for merchandise in a few essential categories like hygiene, home, personal care and groceries.

    At StorySaves, the consultancy I lead, we applied findings from an in-depth consumer survey and beauty brand founder interviews we conducted to rubrics…

    COVID-19 has ushered us into an incredibly uncertain time without an existing model to follow. The pandemic has caused fear, isolation, government lockdowns, unemployment, and extreme changes in consumer behavior resulting in demand surges for merchandise in a few essential categories like hygiene, home, personal care and groceries.

    At StorySaves, the consultancy I lead, we applied findings from an in-depth consumer survey and beauty brand founder interviews we conducted to rubrics established in the Harvard Business Review article How To Market In A Downturn by John Quelch and Katherine E. Jocz that was published in April 2009.

    See publication

Courses

  • Behaviour Design Grid-BJ Fogg

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  • Consumer Behaviour

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  • Creating and Executing Market Based Strategy

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  • Dynamic Pricing

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  • Financial Management

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  • New Ventures

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  • Project Management

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  • Services Management

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  • Standing Ovation Model-Scott E Page

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  • Strategic Leadership

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  • Strategy

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  • User Interface Design and Implementation

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Honors & Awards

  • Initiative Execution Excellence Award

    P&G

    For Best execution of initiatives on new brands

  • Most Productive Team Award

    P&G

    For team with the highest number of productivity champions across India

  • Circle of Excellence

    P&G

    Received for excellent performance in sales and distribution because of customising P&G's distribution model from its earlier businesses to the professional business.

Organizations

  • IEmpowered-A success coaching organisation

    Volunteer Associate

    Designed and conducted training programs for students and CXOs alike along with mentoring a team of six associates.

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