Rachel Roberts Mattox

Not Ugly Pod is a weekly podcast challenging traditional beauty standards one conversation at a time. The show aims to expand the definition of beauty by talking about it OUTSIDE of a basic, white framework. Serita Fontanesi hosts the show. Each week Serita invites a guest and asks them five questions: 1. If you had a dumb amount of money, what beauty product/treatment would you get? 2. What does beauty mean to you? 3. How has your definition of beauty changed over time? 4. What makes you question your beauty? 5. What or who makes you feel beautiful? Through conversation, Serita and her guests share their experiences, lessons learned, and unfiltered thoughts on beauty to contribute to the beauty conversation in a positive and meaningful way. Listen now: https://ow.ly/72sk50Smv1Z

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IS SUBSTACK THE NEW SPECIALITY STORE? DESIGNERS THINK SO Vogue Business by Laura Pitcher Since launching in 2017, Substack has built a reputation around authenticity and user-generated recommendations. It’s become a platform where influencers, editors and stylists take their own (non-sponsored) recommendations, and aspiring writers publish personal and informal articles that traditional media outlets wouldn’t. The need to get personal As people personally select who they subscribe to on the platform (unlike the usual appearance of sponsored posts), venturing into the territory of email marketing may land you in the spam folder. Instead, Strachan says, people are looking for a peek behind the scenes. “I’ve never gone on Instagram and felt better about myself, but on Substack, it’s interesting to deep dive into people’s lives,” she says. “It’s more about the reality of the lives of the people you’re following.” Call it ‘influencer fatigue’ or social media burnout, the rise of fashion Substack is a clear indication that people are seeking more depth from their online interactions. Viv Chen, the fashion writer behind The Molehill Substack, says she’s witnessed a “real appetite” for longer-form content since joining in 2021. “People miss the 2010s era of personal blogs,” Chen says. “We’re so saturated with photos and videos that going back to writing has the perception of being more authentic.” This means the designers and brand founders who are willing to get more personal will go further on the platform. “There will always be an interest in compelling authentic stories, about how someone made mistakes in their career or giving an inside scope on an industry that appears so glamorous on the surface,” says Chen. For designers or brand founders willing to “go there”, Substack offers something that no social platform currently does: the opportunity to own access to your followers beyond the platform by owning your email list. Between the potential TikTok ban in the US and worldwide news bans from Meta, this potential is undeniable. Yet the long-form nature of Substack means any copy-and-paste social marketing strategies just won’t cut it. learn more: https://lnkd.in/eNJK233X #metaverse #fashion #ai #nft #web3 #investment #defi #blockchain

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Our client Orca has hired Beauty retail veteran Elena Severin as VP of Bleu Beauty, a recently-launched Beauty e-tailer. Bleu Beauty produces shoppable content for Beauty brands that replicates the interactive aspect of an IRL retail experience. Congrats to the Bleu Beauty team! We're excited to watch this evolution in Beauty retail. Click below to read more, and let us know your thoughts in the comments. #beautyindustry #beautyretail #ecommerce #shoppablecontent #beautybrands #contentstrategy #digitalmarketing #retailindustry

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DTC children’s clothing brand Hanna Andersson named former Apple executive Grace Wong as its new brand director, according to a company press release. The global children’s clothing industry has grown steadily and is projected to increase at an annual growth rate of 2.6% from 2024 to 2028, according to Statista. The US market is considered the largest in the world in terms of revenue, with estimates of 54 billion dollars by 2024. OptimaRetail.EU: Experts in worldwide #Retail #maintenance and #repairs - SMART FACILITY MANAGEMENT  #RetailInnovation #FutureTrends #OptimaRetail #facilityManagement #PreventiveMaintenance #ReactiveMaintenance #NewsOptimaRetail

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What differentiates a breakthrough product, brand, or marketing campaign in a marketplace awash with options and thousands more new launches every year? The BeautyMatter NEXT Awards recognize the role of design and the brands and agencies that push the envelope with innovative design ideas and impeccable execution. The criteria applied by our judges:  – Creativity and innovation of the concept, taking into account the design choices, visuals, language, and medium  – Execution, taking into account its effectiveness as it relates to the campaign's objectives  – Evaluation of each touchpoint of the design or campaign  – The impact of the campaign or design as it relates to the reaction of consumers/industry  – Memorability of the campaign or design and its role in communicating the brand objective Entries can be submitted until the entry deadline of May 24, 2024. Finalists will be announced July 7, 2024, and winners will be announced on October 24, 2024, at our NEXT Summit in Los Angeles. Learn more and apply today at: https://lnkd.in/dMW7XuDm #BeautyMatter #NEXTAwards #beautybusiness #beautyindustry #awards

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𝙃𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙗𝙪𝙞𝙡𝙙 𝙖𝙣𝙙 𝙨𝙘𝙖𝙡𝙚 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙩𝙝𝙖𝙩 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙤𝙪𝙨𝙡𝙮 𝙚𝙖𝙧𝙣𝙨 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙩𝙧𝙪𝙨𝙩? Tune into this latest Emotive Podcast episode hosted by Kostas I. M. and Zachary Wise as they chat with J.R. Hernandez, Head of Marketing at NuOrganic Cosmetics, to explore the intricacies of building and scaling DTC eCommerce businesses. In this episode, JR shares the innovative and practical strategies propelling NuOrganic, an incubator brand of Expand Global. It highlights their unique approach to integrating R&D, marketing, and manufacturing to revolutionize the skincare industry. 🔥 Get to know how social platforms drive viral success and how leveraging authenticity can deepen consumer trust. Also, in our special segment, we confronted some bold marketing opinions that challenge the norm, offering some fresh perspectives essential for any digital marketer in 2024. . . Listen to the full episode here: https://lnkd.in/dTsYD64g . . BTW, here's a sneak peek ⬇️ . . . . . #Emotive #EmotivePodcast #EmotiveSMS #SMSMarketing #TextMarketing #DigitalMarketing #Lifecycle #DTC #Ecom #Ecommerce #Marketing #MarketingTips #GrowthMarketing #Shopify

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In this Expert Analysis #3E's Cassidy Spencer stitches together the details of the Fashion Environmental Accountability Act, a.k.a. the New York Fashion Act. What does the Met Gala have to do with supply chain best practices for sustainability? Read our blog to find out: #supplychain #nycfashion #NewYorkFashionAct

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This week on Luxury Unfiltered: "The challenge of luxury storytelling and why most brands miss the mark" by Daniel André Langer, founder and CEO of consulting firm Équité. "When everyone sells a dream, then no one does," writes Mr. Langer. "Promising a generic dream loses its meaning and much more precision is needed. Most luxury brands tend to focus their story on their ecosystem, highlighting what they do rather than how they make their clients feel. This approach leads to storytelling that is more about the brand’s actions and less about its impact on the consumer’s life. Typically, I observe an inside-out view. However, the essence of extreme value creation is not about features or achievements but to evoke a transformative experience in the consumer’s mind. Luxury is fundamentally about anticipating a positive emotional transformation, as my academic research and countless projects have shown." Learn more: https://bit.ly/3yDWmFU #LuxuryDaily #LuxuryNews #LuxuryUnfiltered #MarketingNews #LuxurySector #LuxuryLeadership #LuxuryIndustry #LuxuryGoods #DanielLanger #Equite #MarketingLessons #LuxuryMarketing #BrandStorytelling #CustomerExperience #CustomerRelationships #LuxuryExperience

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🤔 Reflecting on my past MD experiences, I perceived the beauty category as an industry with significant scalability but also high entry barriers. 🧏 For instance, apparel is extremely vulnerable to counterfeiting. You often hear about 'logo swapping'. 😎 But with cosmetics, if someone tries a counterfeit product, they'll notice the difference immediately if they've ever used the genuine article, leading them not to repurchase the fake. 📈 Simply put, cosmetics belong to a category within beauty products that are not easy to copy due to the technological base required in chemistry, creating a barrier to entry. ‍ 🥼 Moreover, South Korea is the world's second-largest exporter of cosmetics - Signature Label , CEO Lee Jeong-min *Read the full story of founders with vision to build K-beauty incubator globally! #AsiaTomorrow

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Is a beauty landing page only meant to be ✨ beautiful? ✨ As we write in the blog, "it should connect with the audience on an aesthetic level and provide compelling content that convinces visitors of the value of the beauty offerings." We take a closer look at what makes a great beauty product promotion page, and share some successful examples, because learning from effective projects is always the best approach. https://lnkd.in/d5cQPd73 Check out our article for inspiring tips and valuable lessons learned! 📚👀

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We're excited to be cited in The Washington Times! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and connect with us via the link in the comments section: https://bit.ly/3xCw2Mj #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

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Hear from our Co-Founder and CEO, Wilson Griffin, on the latest episode of Talk Commerce.

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Seafood brands take note: Whether it's fashion or food products, influencers are doing the talking and buyers are listening  If you’re still not convinced that influencer marketing has any sway on how money moves on the modern consumer level, allow us to demonstrate. The Digital Marketing Institute just dropped some hard numbers that may have you taking a seat and rethinking your position on the topic. Here's a little taste to warm up the palate… Influencer marketing campaigns earn an average of $5.78 for every dollar spent. Soooo $50,000 = $289,000 out? Umm OKAY, no brainer. 75% of people use social media for purchasing advice - a LinkedIn stat that should wake up any brand wondering whether to invest more of their budgets in social media and influencer marketing. 45% of European GenZers are more inclined to buy fashion items they’ve seen influencers wear over traditional celebrities or their peers. Read the article for the full list of mind-bending stats and enjoy picking up the pieces of your shattered perceptions of social media for the rest of the day! #digitalmarketinginstitute #socialmediastrategy #influencermarketing #seafoodmarketing https://lnkd.in/exiidFJ

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Great read relevant across many industries but especially for those in beauty and wellness - What's Fueling Fast Beauty's Hyperconsumption Machine? Hyperconsumption is a complex topic, while investor pressures may play a role, social media emerges as a potent catalyst driving this relentless cycle of consumption. Rachel Brown at Beauty Independent offers thoughtful and nuanced perspectives and dissects this complex frenzy of constant newness. Reminding us that strategic product introductions, cultivating loyal customers, and nurturing well-loved, trusted offerings are the true pillars upon which brands can build enduring value. https://lnkd.in/eGkZVnAE

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Online reviews have evolved. “Buyer beware” has never been so important as that term relates to online reviews. Most consumers scour the internet for product reviews prior to making a purchase. Even when consumers are intimately familiar with a brand like Chanel, LV, Celine or Jacquemus, consumers read about others’ impressions of a product. However, are the online reviews they are reading fake? Are they purchased? How about influenced? Read the full column by Rania V. Sedhom: https://bit.ly/3VEb6Oc #LuxuryDaily #LuxuryNews #ConsumerProtection #OnlineReviews #Transparency

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Our latest report, Influencer & Celebrity Impact on Shopping Behavior, analyzes the purchasing and attitudinal behaviors among the most popular brands in food, beverage, or beauty categories that were started by a celebrity or influencer. 🧑 44% of influencer brand purchasers are Gen Z & Millennials, 45% have children, and 21% are early adopters or innovators of shopping trends. 🤩 32% of influencer brand shoppers knew that a brand had an affiliation with a public figure. 👎 Only 18% of shoppers were able to properly identify the celebrity/influencer associated with the brand. The top ten brands with the highest awareness of the celebrity/influencer attached to the brand are: 💄 Fenty Beauty by Rihanna / Rihanna (59% of buyers) 💄 Haus Labs By Lady Gaga / Lady Gaga (46%) 💄 Kylie Cosmetics, LLC / Kylie Jenner (46%) 💄 XMONDO HAIR / Brad Mondo (43%) 💄 Rare Beauty / Selena Gomez (38%) 💄 Flower / Drew Barrymore (36%) 💄 Pattern / Tracee Eliss Ross (35%) 🍸 818 Spirits / Kendall Jenner (34%) 🍸 Betty Buzz / Blake Lively (27%) 💄 Florence / Millie Bobby Brown (20%) Read the press release: https://lnkd.in/e3D3JDCQ Read the report: https://lnkd.in/eEC6Mt3E #Numerator #consumerinsights #consumersurvey #influencerbrands #influencer #celebritybrands

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The state of direct-to-consumer startups is a mixed bag. Executives report seeing sales up in some categories, but down in others, and it can be difficult to see where the thruline is. Now, heading into summer, #DTC startups are adjusting. In this piece by Anna Hensel, we speak to Aaron Luo of CARAA, Avi Arora of Italic, Maria Costa of M.M.LaFleur, and Cory M. Baker of Consortium Brand Partners.

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