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Maier Bianchi
Choosing the right platform for your eCommerce store has many variables. Paul and I chat about the advantages of Shopify in this episode. The sheer breadth of the ecosystem around Shopify makes it a natural choice for brands of all sizes. For earlier stage folks, the app ecosystem makes success with a smaller team more attainable. For larger brands, the support and expertise around customizing the entry level tools is readily available. But with more options comes more decisions, and potential hurdles that slow the speed of growth. Give this episode a listen to learn from the combined experiences of working with hundreds of brands. You can watch it on Youtube, Spotify, and Apple Podcast and its called "Shopify Is Indeed Plotting Enterprise Global Domination. Paul Rogers and Vervaunt Are Ready For It" #shopify #ecommerce #growth P.S. We’re looking for more great guests to bring on the Ecommerce Hotline by Bemeir - drop your suggestions in the comments!
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Matt Schlicht
On Tuesday I caught up with Brandon Kuipers, one of the founders of Zox. They have sold almost 10,000,000 products on Shopify since starting the business in 2011. But they have been running into a problem: Like many stores, they offer hundreds of products and customers get overwhelmed and can't figure out how to find the products that are right for them. They have solved their problem using an Octane AI smart quiz. Here's what really stood out to me: ✅ Their quiz has solved decision paralysis for over 50,000 people so far. ❤️ Customers are loving the AI quiz, even sharing their results with each other. 🤖 The AI quiz asks shoppers a few questions, most of them free form where the shopper can type anything, and then it uses AI to write a personalized message to every single shopper and helps find them exactly the right handful of products that they will love out of the hundreds of products on the store. 🚀 They hadn't been able to make a quiz previously because they are constantly adding new products to their store. The AI quiz automatically updates itself with any new products without the Zox team needing to do anything special. ⚡ They made this quiz on vacation in just a few hours, most of which was just them thinking about what questions they wanted to ask in the quiz. I'm really excited about our AI quiz option on Octane AI. It's not our most popular quiz type just yet, but for some brands it is making previously impossible experiences possible. We have a lot of plans for improving our AI quiz technology, we're overflowing with inspiration. I can definitely imagine a world where your quiz is creating itself (we already do this actually), automatically improving itself, and forming more and more personalized bonds with each customer. What do you think of AI powered quizzes?
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Dan LeBlanc
Shopify’s recent acquisition of the Peel Insights team has made waves across the industry. This move (https://lnkd.in/g3NuaiiG), as discussed by Rick Watson, has sparked conversations about Shopify’s interests in entering the reporting space, and what that could mean for others, including Daasity. As the CEO of Daasity, I personally see this development as an exciting opportunity - I believe it will drive more companies towards a data-driven future, especially in an increasingly complex business landscape. Additionally, the perception that Daasity is just a reporting tool is outdated - we’ve evolved far beyond that. Fundamentally, Daasity is a Composable Data Platform, as outlined by AZ16 (article in the comments). We enable consumer brands to build their own data infrastructure or leverage our expertise to build and manage it for you. What makes Daasity a composable CDP? 🔗 You can independently use our extractors, specifically built for consumer brands 📦 You can load data into BigQuery, Redshift, or Snowflake, and have read/write access to your data 📊 You can leverage our transform code to use our pre-built data models for analytics like attribution, LTV, product affinity, or leverage our transformation code as a starting point to write your own 🎯 You can push your data back into your marketing platforms to enhance your acquisition and retention marketing And that’s just the tip of the iceberg. With our recent acquisition of Red Fox Analytics that now empowers brands to pull in syndicated data like Nielsen, Spin, and non-syndicated retail data like Whole Foods, Costco, Target and more. Today, Daasity acts as the centralized hub where digital and retail data converge for comprehensive sales, marketing, and inventory insights. Whether you prefer to leverage your in-house talent or entrusting our services team, Daasity’s composable nature empowers you to build your ideal data solution That’s what Daasity is and it’s certainly not just a reporting tool. Shopify Peel Insights #analytics #shopify
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Jonathan Gladbach
It's now increasingly possible for founders who are technically capable - and smart enough to realize that experience is a more important differentiator than ever - to pull back some of their tech stack. People are going to continue to move away from Shopify to consider the alternatives - especially as Shopify does away with third-party integrations - or they're going to push Shopify to its limits by focusing on building a custom front-end that better serves their needs. Even though Shopify is technically "built for CRO," it's also a lowest-common denominator scenario, because there's simply no way they can address all the potential use cases in play. Therefore, if a differentiated experience is a premium for your brand, gravitating toward no-code builders and a headless CMS as an alterative as Shopify is a reasonable way to maintain greater control. What are your thoughts about Shopify and its alternatives as no-code improves and technical founders want to take more control back? Tell me about it in the comments below. --- 💎 Hi, I'm Jonathan, the CEO of Boom Labs. 💎 We're an outsourced solution for those sticky Growth Marketing problems that need an experienced resource. 💎 I write about accelerating the growth of your eCommerce business through testing, optimization, and a measured approach to incremental wins. 💎 Follow me for more!
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Joe Sasson
One of the best benefits of Shopify is their insane app marketplace. Think of a problem, pain point, or crazy feature that major retailers have on their website, and there is 99% chance that the Shopify app store has an app that does it. Not only does the app store cover integrations with other backend services (like typical SaaS apps do) but the apps provide ways to create whole new experiences for shoppers. Some of the ideas I can think off the top of my head: - A quiz maker that recommends products based on a user quiz - A spin wheel discount code generator - Upsells, Reviews, UGC, Loyalty, Social Feeds - Subscriptions Wait a minute. Did you realize how crazy that is? Up until recently Subscribe and Save was a feature that only major retailers like Amazon could offer, or sites that were built around offering subscription products. Coding and managing the complexity of subscriptions locked out the majority of stores. But a quick search on the Shopify app store returns 261 Apps for the keyword subscription. Why are there so many apps offering the same feature? The answer is that by securing a recurring sale from a customer you can build LTV and long term revenue growth a lot more reliably and easily. If you have a product that can be consumed, or that needs to be replaced, I highly recommend you install a subscription app. My recommendation is Paywhirl. We set up a store with subscriptions from beginning to end in under an hour for a few different plans. The interface is very easy to use, both in setting up and in managing, and it looks great on the site. Here is a link to install (I get an affiliate commission) - https://lnkd.in/exvVgQ98 If you need any help setting this up, DM and I will do my best to help you out.
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📱 Zach Barney
Marketers: Here are 4 reasons to HMU and talk about how Mobly can transform your Event strategy. 1-The cost of Mobly is offset by the savings from never having to rent badge scanners again. 2-We do the data enrichment in real-time so it's crazy up-to-date. Stop relying on email signature scraping and dated databases. 3-We all hate the "know before you go meetings" where everyone has to learn the new lead capture tool (and they all forget before the show and have to be retrained.) Wouldn't it be nice to learn 1 tool and be done? 4-Speed to lead is what will win you more deals from your events. It takes the average company 11 days to follow up with their field leads. It takes the average Mobly customer <11 minutes. Who's gonna win? My money is on our users. Bonus*-We've got some records to break and deals to make. Let's talk! calendly dot com slash mobly
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Connor Kelley, CLMP
I've noticed some interesting trends happening in e-commerce the last few years while in the market doing a few different things. In no particular order: ⭐ Shopify hired AEs from Salesforce and is converting brands from Demandware to Shopify and is focused on enterprise clients. One former client of Flaunt's, Scotch & Soda, converted to Shopify in 2 weeks post-bankruptcy in 2023 🤯 ⭐ Digitally-native brands -- even those at the very earliest stages -- are looking to set up more than just their Shopify store, including running their own retail location (ahem Meghan Herman) and expanding into Amazon, etc. ⭐ Roblox is prioritizing becoming an e-commerce platform in its own right. They already have a large market for digital goods on-platform -- is there an opportunity for them to be a destination where gen Z & gen alpha buy contextually relevant off-platform goods? ⭐ Brands in certain categories that traditionally relied mostly on channel partners and retail that once treated "e-commerce" as a dirty word are now increasing their priority on growing their DTC channel. ⭐ Instagram removed the Shop tab from their homepage in an effort to re-prioritize on advertising revenue. Feels like there's some disruption, changings-of-the-guard, and new playbooks being written for growth in the 2024+ era. #ecommerce #shopify #salesforce #Roblox #amazon #loyalty
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Jonathan Kennedy
One of the greatest things about the Shopify partner ecosystem is the level of integrity the community holds itself to. Over the last 10 years, I've seen dozens of Shopify partners (all segments) cut corners, rip-off other people's work (instead of being inspired by it), and attempt to bypass systems, both Shopify's and those of other providers. In most cases, they are younger/naive entrepreneurs who haven't felt their first hard slap in life yet. In life, and especially in smaller communities like this one, if you take short cuts, you may get away with it in the short term, but karma will get you. The word about a bad deed gets around our space fast, with or without social media posts. Many who get caught or called out by peers claim ignorance or deflect responsibility to staff/interns/designers... others except themselves, this is worse. Often the worst of them just fade away quickly. There are so many ways to game systems, Shopify has proven to us that they eventually close the gaps or relax on rules to make the ecosystem better for us/merchants and themselves - not an easy balance to maintain. What I know for sure is that the partner ecosystem is made up mostly of people with integrity who are keeping each other accountable, and who make sure the streets stay clean and the trash gets taken out. Just a reminder to act with integrity, play the long game, do the right thing...it takes years to build a reputation and just one bad move to destroy it. #shopify
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Filip Rakowski
I've read that "headless is dead" probably more than ten times in the last few months. Mainly in the context of Shopify/Magento space. Why is this a bad take? The key argument that I hear is that a lot of early adopters who went headless are now coming back to monolithic solutions. If you ever witnessed the hype-driven adoption of any new technology or paradigm (like GraphQL), you should know that it's a completely normal situation. Headless in Shopify space (as well as Magento and many others) was adopted by companies that never needed it and got fooled by flashy marketing claims. It was also adopted prematurely without assessing if extension ecosystems would ever catch up with the API-first approach (it didn't). Not to mention sensing the risks and cons of that approach. It was pure hype. It's a normal thing that these companies are now coming back to the monolithic Shopify/Magento - it's a much better fit for them. However, I think saying "headless is dead" is a great exaggeration. It's just past the hype, so now it will be treated as a solution to certain problems (in that case, it fits great for vendors who want to go beyond the Shopify ecosystem and have complex composability needs), not as a "better architecture". There is no such thing as ultimately better architecture and if someone claims there is, then you can easily tell it's just hype. Headless is doing very well. The only thing that is "dying" is the hype, and that's a good thing. #ecommerce #headless #shopify #magento #mach
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Michael Jay Gruenstein MBA
Enterprise Salespeople - just a friendly push (from someone who isn't impacted by your results but wants you to kick ass) May & June - time to fine-tune 😎 If, on average, you have a 6 + month sales cycle - hopefully you rested up this long weekend.... It's GO time! Any Discovery Calls booked inside what's left of May & the month of June have a shot to close by Calendar Year End. Factor in some down time in July & August & December. This is when you want to: 🚀 review and own the heck out of next steps with ops inside your CRM 🚀work with marketing to provide timely and intelligent collateral for each stage gate of your ops 🚀ensure that decision makers are identified and introduced 🚀hammer away with your sales leader/founder the key accounts and get support 🚀build plans with your champions to get these deals to their natural close 🚀understand how market forces/head winds/corporate budgets etc might create a sense of urgency for prospects Good Luck & Go CRUSH Your Quotas - like only you can!!! AND make sure you have some personal activities for growth inside your daily calendar!!! That part is always non-negotiable!! If I can help - happy too! startupsalesgrowth.ca #sales #saas #saassales #founders #startups #startupsales #proptech #realestate #enterprisesales #ae #bdr #salesteams #salesculture #salesprocess #salescycle #salesstrategies #salestips #quotas #salesquotas #revenue #salesleadership #salespeople #worklifebalance #marketing #salesandmarketing #mentalhealth #salesprospecting #crm #nextsteps #coaching #b2b
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Eric Girouard
Just opened a package from Harley Finkelstein and the Shopify team and was surprised at how heavy it was. Shopify, the platform that powers our website sent us this Milestone for processing our 1,000,000-th order. It’s an arbitrary number that carries some heft, and to those who are thinking about starting out on their own it might sound impossible. The advice I’d share from my personal 3+ year grind to our millionth order is don’t spend a second thinking about those as goals. Instead focus on blowing away your first customer, then your 10th and then your 100th and before you know it you’ll be further along than you even expected. It’s like building a brick wall, if you focus on how many bricks it’s going to take to build it, it might seem so daunting that you never start. Lay the first brick perfectly, then the first row, then move up, and before you know it the wall is built, brick by brick. Thank you to Shopify for enabling us to ship a million orders to the construction workers and tradespeople all across the US who literally build our country. Brick by brick, LFG.
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Jason Knight
Why so much negativity against Product Operations? We have Sales Operations, Research Operations, Dev Ops, all the Opses! But some people seem to immediately say "Non!" to Product Operations. Why? And, more importantly, who? I asked Melissa Perri and Denise Tilles this and much more in my upcoming One Knight in Product episode. Coming soon!
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25 Comments -
George Wauchope
Here’s three reasons why you should stop exporting leads from your cold email sending tool to external CRMs like HubSpot and Salesforce: BACKGROUND Most people that send cold emails use a specialized cold email tool (like Emailchaser). They use these specialized tools as they are specifically built to allow you to send a higher volume of cold emails without going to spam. If you are sending a high volume of cold emails, you need to connect multiple sender email accounts to your campaign. The sending then automatically rotates between the connected sender email accounts so that no single account sends too high volume. This is known as “inbox rotation” and helps prevent your emails from going to spam. The problem starts when people export leads that respond to their cold emails to external CRMs (like HubSpot and Salesforce). The idea is that when a lead responds to your initial cold email, the lead will automatically be exported from the sending tool (Emailchaser) to an external CRM (HubSpot, Salesforce etc). The issue is that this prevents your email conversations from continuing in the original email thread, which can negatively impact your deliverability. If you have connected multiple sender email accounts to your cold email sending tool, then your external CRM will not have these same email accounts connected (since they aren’t designed to facilitate this functionality). This means that when you respond to leads from the external CRM, you are no longer responding from the original sender email account, and the original email thread is no longer being used. Below are three ways that this can negatively impact your deliverability: 1. Makes sending attachments and links more problematic: Usually you don’t want to include links or attachments in your cold emails as these increase your chances of landing in spam. The only exception is when the lead has already responded, and you are replying to their response. If you are not replying from the original sender email account in the original email thread, then your email with links/attachments will not be treated as safe by ESPs, since there is no history between this new email account and the lead that responded to your original email. 2. Lowers your sender reputation score: The best way to build up a good sender reputation for your sender email accounts is to have real conversations with prospects. If all of your sender email accounts are only being used to send out the initial email, and then all lead responses are handled by a different primary email account, then this will be considered a red flag for ESPs. It doesn’t look natural for an email account to never have back and forth email exchanges. (Continued in comments since I ran out of space)
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Nick Mehta
“What if I told you I'm a mastermind? And now you're mine It was all by design 'Cause I'm a mastermind” 🎤 “Mastermind” by Taylor Swift For many SaaS companies, particularly those in new categories, the main competition is “build versus buy.” At Gainsight, this has been true for us since the beginning and through today. “Why can’t I build this myself?” Often this objection doesn’t come from the business stakeholder (e.g., the #CustomerSuccess leader in our case) but rather from the Chief Information Officer or Chief Financial Officer, who understandably want fewer vendors and less spend. I was inspired to write this post because recently, we met a large potential customer who has a history of building everything. But the head of IT architecture shared a profound quote: “We’ve always been a custom apps shop. But we learned that the business will sponsor us to create the app and then moves on to other focus areas. Because of this, there is often no one left to support the homegrown application, so it languishes. Adoption drops and business value disappears. Inevitably, we realize we need to work with a vendor where this is their main focus. For us, it’s always a side project.” I’ve found the arguments for using a pure play vendor versus custom build are pretty consistent across companies: 💰 Lower cost to build and maintain ⏰ Faster time to value 🤔 Leverage an expert in a domain 💡 Continue to innovate as the domain evolves ❤️ Improved adoption and business value through working with a well-known solution This last one is the key. Over time, software is about familiarity. Executives and users get used to standard software products and this is how businesses become “sticky.” How often do you deal with clients who think they can custom build your solution themselves? How do you address it?
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Ravish Mehta
If you're starting a new DTC brand today, there's a >90% you'll fail. Shopify has ~4M active merchants of which only ~200-300k (~7%) are doing any meaningful revenue. This is largely down to 4 key factors - Undifferentiated product/brand - Poor CVR & AOV resulting in low ROAS on Meta/Google ads - Poor repeat rates leading to low LTV - Not enough non-ad led purchases All 4 are very likely to occur if you choose to build the wrong product in the wrong category at the wrong time Also a point I forgot to mention: CVR is also heavily dependent on the kind of traffic you're driving to the website
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Tobe Osakwe
How NOT to lose $10k on ads for your Shopify store! If you want to maximize ROI, avoid these 5 mistakes: #1 Low-effort site Consumers already know what Shopify is, and they can spot a site you only spent 5 minutes on from miles away. If it looks like a scam, NO ONE will buy. #2 Expecting everyone to convert on the 1st visit. On average, it takes ~6-8 touches to acquire a new customer. Though controversial, discount popups can help you capture emails and make the most of each ad click. #3 Assuming everyone will only buy 1 product. If someone trusts you enough to buy 1, there's a chance they might buy 2. Upsells and bundles are the most straightforward ways to encourage higher AOV. #4 Slow site If your page takes > 3 seconds to load, potential buyers are going to bounce. Remove unnecessary apps and scripts, which, if not optimized, can severely bloat loading times. #5 Not being patient Marketing takes time. Whether you're running ads or focusing on organic, if you get hasty and end your campaigns before they have a chance to break even, you're guaranteeing negative ROI. If you found this thread helpful, please help me out by sharing it to your feed!
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Tony Sternberg
“I’m leaving for a competitor.” Of all the different reasons for churn, this one might sting the most. Because by the time someone leaves for another competitor, it’s usually too late to do anything about it. They tried you out. They weren’t completely satisfied. And they figured the cost of switching was worth it. Ouch. Here’s how to respond in this situation: → 1. Respect the customer's decision and treat them right Don’t make them jump through hoops to cancel their subscriptions. At the end of the day, maintaining goodwill at scale with your customer base - both past and present - is key. Maybe the grass won't be greener on the other side, after all. → 2. Grab their departure feedback on the way out As long as you treated them right when they were a customer, people are usually happy to tell you why they’re leaving. Learning who they're leaving you (and why), as much as it'll sting, will make you better. → 3. Determine their fit for your product - Are they simply undercutting your prices? Then they’re not a fit (unless you want to compete at the bottom of the market). - Are they leaving for a feature that you don’t have? Then they’ll be an ICP fit again if/when you add the feature → 4. Act accordingly This might mean standing firm on your value and saying ‘goodbye’ for good. Alternatively, it might mean filling the feature gap and waiting 3-6 months to reach back out to a churned customer. _____ From a retention perspective, not all hope is lost when a customer decides to switch over to a competitor. There’s a HUGE difference between ‘lost for now’ and ‘lost for life’. #b2b #saas #churn #cx #revenuegrowth
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Martin Roth
Every business can grow revenue like a venture-backed SaaS company. But most struggle to grow because they fail at the basics. Growing 100% year over year takes outsized effort and investment. But growing 25% year-over-year? Your business can do that. Let me explain: I regularly get frustrated with the buying experience when I’m trying to buy things: Lawn care Pest control Contractors Construction supply Commercial real estate brokers Marketing services Equipment sales Insurance The list is endless. These companies could grow much faster with a little bit of structure and discipline. I scaled a B2B SaaS sales team from $0 ARR through a $500MM exit. We closed thousands of customers and hired over 100 salespeople in my 10 years at the company. Small businesses can learn a lot from B2B SaaS companies. Here are the most obvious opportunities that should be non-negotiable for any business. 1. Call inbound leads within 10 minutes. No exceptions. 2. Respond to customer emails or texts within 1 hour. Resolve the ticket within 24 hours. 3. Put your phone number on the website. It doesn't have to be your cell phone, but someone needs to answer the number when customers call. 4. Make sure your website has a clear call to action, even if it is just "get a quote". 5. Have a clear ask for the customer. Be clear about what you want the customer to do next. 6. Have a process for how you take leads and turn them into sales opportunities. It could be as simple as scheduling a next meeting, but there has to be at least one step between first call and a closed customer. 7. Build an outbound prospecting engine. Make a list of your top potential customer and build a cadence for reaching out to them regularly. 8. Coach your salespeople. Record the calls, listen to them together. Make a bank of all the best sales calls. Use this to train your new hires. 9. Specialize your team’s efforts. Once you have enough people on your team, you can divide responsibility. The people who close new business should stick to new business. The people who are great at managing existing customers should focus on managing customers. Specialization creates a better customer experience and a more efficient team. These are table stakes for running a B2B SaaS sales team. These tactics also work for any business. And if your business does these things, you will grow at least 25% year-over-year.
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Jared Robin ⏭
The biggest problem I hear from revenue teams? Pipeline generation, and here’s why- Old Way: - Manually scraping ICP on LinkedIn - Hitting data limit thresholds - Data not trustworthy - Medicore cell data - Only workflow is to CRM New Way: - Intent based prioritization within ICP - Automated scraping - Full CRM auto-enrichment - Trustworthy data - Unlimited email data - The right cell data - Workflows to SEP & CRM The new way requires better tooling. Was floored by the power of Lusha in making life easier. If you want a full calendar, try Lusha for free → https://lnkd.in/dtYBFQMf A tool like this I’d expect to be expensive AF, but they have a plan for all sized budgets. Companies are seeing transformational results: CARTO 3x'd outbound leads. Saved 87 hours a month with Lusha. WalkMe™ hit 120% of its prospecting goals with Lusha. "With Lusha we were able to overachieve our targets by 20% on average per quarter. Our dial-to-connects increased significantly, and our email outreach bounce rate decreased by 67%—which is amazing.” Suxeed "BDRs are 142% Over Quota Thanks to Lusha 2X More meetings booked" The list goes on. Sign up above or hit me up if you’d like an intro to the team. ✌🏻
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