Tobe Osakwe’s Post

How NOT to lose $10k on ads for your Shopify store! If you want to maximize ROI, avoid these 5 mistakes: #1 Low-effort site Consumers already know what Shopify is, and they can spot a site you only spent 5 minutes on from miles away. If it looks like a scam, NO ONE will buy. #2 Expecting everyone to convert on the 1st visit. On average, it takes ~6-8 touches to acquire a new customer. Though controversial, discount popups can help you capture emails and make the most of each ad click. #3 Assuming everyone will only buy 1 product. If someone trusts you enough to buy 1, there's a chance they might buy 2. Upsells and bundles are the most straightforward ways to encourage higher AOV. #4 Slow site If your page takes > 3 seconds to load, potential buyers are going to bounce. Remove unnecessary apps and scripts, which, if not optimized, can severely bloat loading times. #5 Not being patient Marketing takes time. Whether you're running ads or focusing on organic, if you get hasty and end your campaigns before they have a chance to break even, you're guaranteeing negative ROI. If you found this thread helpful, please help me out by sharing it to your feed!

Nils Smith

Innovation Driver | Serial Entrepreneur | Digital Marketing | Nonprofit Fundraising | Social Media Strategy | Blockchain Technology | AI Enthusiast | Love LI Polls 🤓

3mo

Solid advice for anyone looking to improve their ROI on Shopify ads! 💰 Tobe Osakwe

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