Gary Schwartz

Toronto, Ontario, Canada Contact Info
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“Without data, you're just another person with an opinion.” — W. Edwards…

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Experience & Education

  • Exit North Ventures

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Volunteer Experience

  • Pickleball Federation of the Americas Graphic

    Chairperson

    Pickleball Federation of the Americas

    - Present 1 year 3 months

  • Pickleball Schools Graphic

    Chairperson

    Pickleball Schools

    - Present 1 year 6 months

    Children

  • Caribbean Pickleball Federation Graphic

    Chairperson

    Caribbean Pickleball Federation

    - Present 1 year 4 months

    Arts and Culture

  • World Summit Awards Graphic

    International Judge

    World Summit Awards

    - Present 16 years 9 months

    Civil Rights and Social Action

  • Canadian Wireless Telecommunications Association (CWTA) Graphic

    Chair Emeritus

    Canadian Wireless Telecommunications Association (CWTA)

    - 9 years 1 month

    Science and Technology

  • Mobile Ecosystem Forum Graphic

    Chair Emeritus

    Mobile Ecosystem Forum

  • IAB Graphic

    Chair Emeritus Mobile

    IAB

  • Techweek Graphic

    Executive Advisor

    Techweek

    - 2 years 2 months

    Science and Technology

  • Tel Aviv Yafo Municipality Graphic

    Chair Emeritus

    Tel Aviv Yafo Municipality

    - 2 years 10 months

    Science and Technology

  • Cardboard Stage Graphic

    Chair

    Cardboard Stage

    Arts and Culture

  • Location Based Marketing Association Graphic

    Board Member

    Location Based Marketing Association

    - 5 years 11 months

    Science and Technology

  • Cleantech North Graphic

    Founder

    Cleantech North

    - Present 4 years 8 months

    Environment

    CleanTech North’s mandate is to take Canadian Cleantech companies to the world markets. CleanTech North will facilitate the business and funding needs of Canada’s market-ready IP community. The CleanTech North community will be made up of invited Canadian IP based Cleantech companies. “C” level executives will share expertise and strategy with key service suppliers and advisors. The core deliverable of CleanTech North is to accelerate the business of members, including funding needs. We…

    CleanTech North’s mandate is to take Canadian Cleantech companies to the world markets. CleanTech North will facilitate the business and funding needs of Canada’s market-ready IP community. The CleanTech North community will be made up of invited Canadian IP based Cleantech companies. “C” level executives will share expertise and strategy with key service suppliers and advisors. The core deliverable of CleanTech North is to accelerate the business of members, including funding needs. We believe that this sector is underserviced in Canada.

  • UNICEF Graphic

    Executive Producer

    UNICEF

    - 3 years 1 month

    Children

    Produced the Award-winning MYCITY CD-ROM distributed by McGraw-Hill and Scholastic internationally to promote the convention on the rights of the children globally. (Cable & Wireless and Dodge Award for Innovation)

  • Advisor | Producer

    Street Kids International

    - 1 year 1 month

    Economic Empowerment

    On a one year sabbatical, worked with the amazing Street Kids International. Ran focus groups with vulnerable youth in Nicaragua, Equator, Tanzania, Kenya, Nepal and Thailand building an animated street kids toolkit to enhance their business skills.

Publications

  • Shop! Value Cycle

    EuroShop

    Shop! Value Cycle, the full spectrum of activities that drive shopper purchases at retail.

    By 2022, an average US household with two teenage children will own 50 odd connected devices. Our stores are decked with beacons and our malls using Wi-Fi to monitor the consumer footprint. There is a seamless omni-channel journey for the super-shopper enabled by voice, touch, and location.

     

    For the next generation of connected devices to work and make their owners that much more…

    Shop! Value Cycle, the full spectrum of activities that drive shopper purchases at retail.

    By 2022, an average US household with two teenage children will own 50 odd connected devices. Our stores are decked with beacons and our malls using Wi-Fi to monitor the consumer footprint. There is a seamless omni-channel journey for the super-shopper enabled by voice, touch, and location.

     

    For the next generation of connected devices to work and make their owners that much more “magnificent” they need go beyond function. These mdevices need to perform seamlessly and intelligently. They cannot interrupt our actions with clumsy menus and incompatible standards. They need to be invisible or at minimum an intuitive prosthetic. 

    The shopper independent powered by data and devices forces the retailer to learn new engagement skills. It forces them to redesign the store, enter the home and be part of the commerce journey.

  • The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business

    Adams Media

    Expert advice on how to succeed in the mobile market!

    Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is key to success in a crowded marketplace.

    See publication

  • Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer

    Atria Press, Simon & Schuster

    From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

    From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade…

    From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

    From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes & Noble to Google— Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.

    See publication

  • The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

    Atria Press, Simon & Schuster

    We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.

    Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the…

    We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.

    Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll explain:

    • How to minimize barriers between the shopper and a sale.

    • How marketers can connect and, more important, reconnect with loyal shoppers.

    • The technology available now—and what’s coming soon—and how to pick a solution that will deliver results.

    But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.

    See publication

Patents

  • METHOD AND SYSTEM FOR MANAGING TRACKABLE PIN PROMOTIONS ON RECEIPT OR TICKET

    Issued US US 20110191152 A1

    An unique personal identification number (PIN) is issued when a promotional product is purchased. The consumer receives a receipt with information on how to redeem the PIN with a mobile communication device and qualify for a reward. An MSP (mobile service provider) is able to track the consumer's redemption actions to the consumer's mobile telephone number when the consumer redeems the PIN. In another example, the consumer is able to redeem a generic coupon at a point of sale (POS), redeem a…

    An unique personal identification number (PIN) is issued when a promotional product is purchased. The consumer receives a receipt with information on how to redeem the PIN with a mobile communication device and qualify for a reward. An MSP (mobile service provider) is able to track the consumer's redemption actions to the consumer's mobile telephone number when the consumer redeems the PIN. In another example, the consumer is able to redeem a generic coupon at a point of sale (POS), redeem a PIN by electronically scanning a mobile phone at the POS, and then use the PIN to obtain rewards. A method, system and software product for issuing and redeeming PINs are described.

    See patent

  • SYSTEMS, METHODS AND PRODUCTS FOR MICRO-CONTENT CREATION, ORGANIZATION, ANALYSIS, AND PUBLICATION

    US 10023328-000003

    The present application relates generally to facilitating, organizing, analyzing, publishing, and archiving content and data points from various social media interactions across different platforms.

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Honors & Awards

  • Retail Innovator of the Year 2014

    Retail TouchPoints

  • Mobile Commerce Evangelist of the Year 2013

    Mobile Commerce Daily

    In 2013, Gary was recognized by Mobile Marketer publication as the "Mobile Commerce Evangelist of the Year."

  • Director of Distinction

    Mobile Entertainment Forum

  • Industry Service Excellence Award

    Interactive Advertising Bureau

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