Amanda Pui

The 2024 State of Digital Out of Home (DOOH) in Canada Barometer Report is a comprehensive study done by the IAB Canada DOOH Committee, co-chaired by Barb Huggett from Captivate, LLC. Sharing her thoughts: "DOOH screens are seamlessly integrated into the environments where consumers spend their daily lives. Beyond roadside billboards, DOOH connects with audiences as they work in offices, shop in malls, dine in restaurants and bars, and use transportation. Marketers can deliver messages that resonate within the environment to create more meaningful connections throughout the day. The powerful combination of context – aligning audience, environment and message – makes these interactions especially impactful.” Access the full report here: https://hubs.ly/Q02BMDTq0 #DOOH #BarometerReport #DigitalOutofHome #Canada

52

Despite disruptions in streaming platforms, privacy challenges, and the rise of AI, a new study from Advertiser Perceptions offers encouraging news: digital advertising spending is set to increase by 10% in 2024 and 2025. This growth will be driven by retail media and connected TV (CTV), marking a significant shift in our industry's landscape. As Eric Haggstrom aptly stated, "Media and ad tech companies need to form relationships with retail media platforms or risk missing out on one of the few large and quickly growing segments of the digital advertising market." Next week's Upfronts will serve as an exciting frontier for convergence between content, entertainment, and commerce, particularly with anticipated announcements from Walmart and NBCU and expected reveals from Amazon. #networkedexperiences #networkedmedia #media #upfronts https://lnkd.in/eiUfpimN

31

🌟 Retail media networks are shaking up the digital advertising scene, offering a fresh alternative to Google-Meta dominance. With a whopping 25.9% growth rate, retail media is skyrocketing as Canada's fastest-growing digital ad format, leaving total digital advertising in the dust. 🛒 Trust is key! Consumers rely on ads from retailer websites, making retail media networks a goldmine for advertisers to drive sales. With major retailers launching their networks, this trend is gaining momentum, highlighting the importance of owned channels for securing investment. 💥 Stay ahead of the game and harness the power of retail media to amplify your brand's visibility and engagement !! #RetailMediaNetworks #DigitalMarketing #Adapt&Grow #Prospect Media 🚀🛍️

11

Gen Z & Millennials Crave Authentic, Eye-Catching Out-of-Home Ads! Younger Canadians are reshaping the advertising landscape. These digital natives find OOH ads highly effective, with 51% saying OOH helps them discover new products and services faster. Although many Gen Z consumers skip online ads (63% use ad blockers), 55% view OOH ads positively. Gen Z is selective when engaging with ads, and OOH’s seamless integration into the environment makes these ads an enjoyable part of everyday life. What I find most interesting about Gen Z consumers is that they respond best to funny, eye-catching ads and value authenticity. Check out this ad for Cheestrings that capitalizes on humour, and happens to be one of my favourite ads of all time. Ready to speak to Gen Z and Millennials? Let’s talk about your next OOH campaign! 🚀 #OOH #DOOH #GenZ #Millennials #Advertising #Insight #Research #Marketing #AudienceInsights #ConsumerTrends #FunnyAds #EyeCatching COMMB OAAA DPAA Vistar Media https://lnkd.in/gFQQwUN3

18

1 Comment

Omnichannel campaigns that are easy to plan, execute & measure coming soon. 👆 All part of the latest updates from Canada's largest retail media network with 4 million weekly digitally active members. I had the pleasure of attending Advance powered by Loblaw Upfront yesterday. My key takeaways: Hard discount is their largest growth potential and they are both converting stores but more importantly opening more smaller footprint locations. These are for both urban and rural areas where they can offer a wide assortment of products (although limited number of brands/options) at an everyday low price. Pet, HABA and games/arts - all areas expected to see growth AND will have their areas in-store see updates coming soon. Another growth market are New Canadians and LCL is paying attention, such as including global holidays in their seasonal programs and recognizing this market over indexes on using digital. Everything they do is OMNICHANNEL. Their example was the Lunchables Launch (Kraft Heinz) who used online video/social, e-comm banner & sponsored search, digital flyer, in-store screens and in-store aisle blades & bunkers. 53% of Loblaw Companies Limited shoppers start their journey online, many of whom buy a product in-store within a week of seeing it on an LCL digital platform. This requires targeting.... Advance is adding to their 200+ audiences with 12 new automotive audience segments via Esso. Also teamed up with Corus Entertainment to allow brands to align shopper profiles and viewer profiles through MediaAisle. Advance is also improving several existing programs: 1) Sampling: Coming in 2025, it features an improved consumer and brand experience. 2) Product price in creative: the ability to have prices in programmatic display & in-store screen media coming in beta soon 3) Digital aisle: SDM now has sponsored search while biddable shoppable display is coming to PC Express 4) Personalized members only pricing coming in 2025 If it seems like there's a lot to manage - it's because there is! And they've got a solution: LOOP: Loblaw Omnichannel Optimization Platform Coming in Q4, it's designed to make omnichannel campaigns easy with objective based campaigns using AI to optimize budget allocation and provide suggestions based on performance. It also provides omnichannel measurement with shopper and cart analytic reports coming soon. All very impressive! Couple areas I thought I'd see more development: 1) Digital shelf LCL still using printed pages for at-shelf signage while Walmart has announced digital tags and video shelf edges over the last few weeks. 2) Reviews Lots of discussion about discovery online but no mention of reviews. Other retailers, like Home Hardware Stores Limited, are actively adding these to elevate the consumer experience. Excited to see the features as they are released through the year! #retailmedianetworks #grocery #retailmarketing #CPG #shoppermarketing

71

5 Comments

We were the second company globally to join the first programmatic advertising exchange. Why is that significant? In 2017, Adtegrity acquired Media Place Partners (MPP) and continues to operate under the MPP name today. The original Adtegrity team still leads MPP. So, when we claim to have expertise in programmatic advertising, we truly mean it. There are several advantages to using programmatic advertising over manual ad buys, and this article explores those benefits. A competent agency can streamline the management of traditional media vendors for you. When planning media buys, consider partnering with MPP. Our expertise lies in media planning, buying, and execution, spanning both digital and traditional offline media. While we offer a broad range of services, media strategy is our specialty! https://lnkd.in/eHReG42p #MarketingAgencyGrandRapids #ProgrammaticAdvertising #AdvertisingCampaign #SalesSupport #HelloMPP

10

𝐒𝐨𝐜𝐢𝐚𝐥 𝐁𝐮𝐳𝐳: 𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥? 💥 𝐓𝐢𝐤𝐓𝐨𝐤 𝐍𝐞𝐰𝐬 📍 TikTok Shares Insights Into the Usage Behaviors of Canadians ▪️ The report could provide interesting insight into your TikTok strategy, highlighting how to make more resonant, engaging content around these key moments. 💥 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐍𝐞𝐰𝐬 📍Meta Announces Upcoming Ads Showcase at Newfronts 2024 ▪️ The IAB Newfronts event will feature a range of internal experts discussing the company’s latest ad updates, with a focus on its improving AI tools and expanded Reels opportunities. 💥 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐍𝐞𝐰𝐬 📍 Meta Shares Lead Gen Ad Tips 💥 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐍𝐞𝐰𝐬 📍 LinkedIn’s Testing a Premium Company Pages Business Subscription Option 💥 𝐗 𝐍𝐞𝐰𝐬 📍 X Adds New Streamlined Ad Set-Up, Using AI-Based Targeting 📍 X Announces New Info Session for Advertisers #news #socialnewsupdates #latestsocialnews #socialmediaplatforms #socialnewstrends ➖➖➖➖➖➖➖➖➖  𝗠𝗲𝗴𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 | Leading partner of Google & TikTok in SEA  Website: megadigital.ai Twitter: @MegaDigital_Jsc IG: @megadigitaljsc

2

In our recent ad campaign to reach B2B audiences, we set out to drive visitors to the Madhive website after seeing our TV commercial. What did we learn? Exposure drives results, if you can find that perfect frequency. Read more about lessons from our CTV campaign here: https://hubs.li/Q02wGQYG0

12

Naturally, this news will be welcomed with a sigh of relief from some IAB Canada members who have been diligently working towards the deprecation deadline to test alternatives. Many of our members have invested significantly towards new means of addressing audiences in the past year and many had started to report optimistic results. No effort has been wasted as the industry continues to evolve to improve protections for consumers and the mounting regulatory compliance requirements both domestically and across borders. Google’s decision to maintain access to third party cookies while they continue to work through the APIs to build more robust privacy-first solutions is a smart (if not inevitable) move. Some significant and impressive developments in the coming months might result from the extra time being spent to focus efforts on the efficacy and implementation details of a stronger Privacy Sandbox toolkit. This is not however, the time to stop lessening dependence on third party cookie addressability. It's time to invest in privacy protecting strategies that include consent-based data processing - if you've done so - don't look back. It's also important to continue exploring and testing the Google Privacy Sandbox APIs – this will undoubtedly provide valuable learning and inspire innovation. #data #onlineadvertising #cookies #google #iabcanada #privacy

49

4 Comments

Did you know that connected TV advertising (CTV) can transform your marketing strategy? 📺 Benefits of CTV 💡 - As of 2022, streaming became more popular than broadcast and cable TV viewing - CTV advertising is more economical - CTV advertising can help with attribution efforts - CTV advertising allows for more creative efforts Read more at https://lnkd.in/etw_pdmf where PMP's blog about Over-The-Top Advertising and CTV was referenced.

6

If you are in a non-marketing leadership role, it is worth understanding how share of voice works (especially during economic slowdowns). Essentially, if you keep your advertising budget consistent while your competitors cut back, your money will go further. - #shareofvoice #economics #leadership #marketing #ohcool

4

ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data

12

1 Comment

Leverage data to create experiences and deliver value. 👆 The big takeaway from #RCCSTORE2024 - and there's opps for brands! Incredible 2 days at the Retail Council of Canada's STORE 2024. Great speakers from every aspect of the industry shared what they were working on in the year ahead. 3 key trends appeared: 1) DATA, DATA, DATA There was no escaping the importance of data. From collecting it to analyzing with AI to creating customer experiences.... Both brands and retailers are focused on ways to gather more data and use it to drive loyalty and gain market share. 2) EXPERIENCE MATTERS Online and in-store, retailers are focused on elevating the shopper experience. In-store this includes a lot of technology including digital shelf edges and product discovery. It's also looking at self-checkouts and improving the experience for older consumers. Online it's focused on fast search, easy checkout and detailed product descriptions and reviews. This is particularly critical when engaging Gen-Z shoppers. 3) HIGHEST VALUE WINS Consumers are heavily influenced on where to shop and what to buy by the perceived value. While price is certainly a major factor, convenience and health benefits also play a role. Linked to the first two, understanding how the shopper defines value is critical in developing strategies that deliver results. This is how retailers are viewing the year ahead: it is highly beneficial for brands to contribute in these areas! If you need assistance in gathering consumer insights or securing more product reviews.... DM me as I and Caddle would love to provide the voice of the Canadian consumer to your strategy! ------------------------------------------ Get more product off shelves and into baskets with the latest in CPG, retail & consumer trends at 10:30am M, T, H & Sat by following Jared! Drive trial & get reviews with Caddle - DM me to learn more. Photo Credit: Tanmay #shoppermarketing #ecommerce #sampling #CPG #marketingstrategy #marketing #omnichannel #omnichannelmarketing

44

6 Comments

#ThrowbackInterview Throwing it back to an insightful interview Matthew C. Doherty, CEO of North America at EXTE on crucial guidance for aspiring ad tech and digital marketing professionals emphasizing the importance of staying updated on trends, utilizing data effectively, and fostering innovation. Read the full interview here:- https://lnkd.in/d8_3k3kv #throwbackthursday #marketingtechnology #digitalmarketingprofessionals #innovation #datastrategy #digitalmarketing

1

A new study by Roku and Leger paints an interesting picture of streaming in Canada, which inadvertently, makes a strong case for Out-of-Home. What am I referring to? The study found the majority of streaming occurs in the evening and on weekends - this is fascinating as it reveals quite a concentrated viewing period. And within this peak viewing time, it appears viewers tire of the repetitive and long ads they’re shown - makes sense if all your streaming occurs in a specific timeframe, you want to watch content, not ads. This doesn't bode well for an ad’s resonance or for the creation of positive consumer connections. OOH on the other hand, maintains exposure throughout the day and throughout every day of the week. Recent research by Dynata commissioned by Pattison (see comments) shows Cdns are significantly more tolerant of OOH ads, with 1 in 11 saying they never tire of seeing them. With digital/streaming ad fatigue an ongoing issue for brands, OOH offers visibility throughout the week and doesn't over-saturate consumers. OOH proves it can compliment a streaming campaign or simply stand on its own. #oohadvertising, #streaming #consumerinsights

29

4 Comments