The Sleeping Barber Podcast’s Post

Longer ads don’t perform better. Better ads perform better. If you can tell the same story in 30 seconds, the 30 second version will perform better in today’s market since attention span is shrinking. But if the story warrants a full 2 minutes+, then yes the 2 minute version will be more compelling. I compare ads to movies. At the end of “Killers of the Flower Moon” both my husband and I muttered “Wow, that was LONG”. We both agreed it surpassed the length it needed to be to get the story across. A shorter, edited version would have ended with both of us wanting it to win an award. Now take “Oppenheimer”. At the end it felt epic and just right in length. At no point did we feel like a shorter version was possible or needed. Its the same with ads. If its a good story in 30 seconds it will outperform the same story told in 2 minutes. If its a story that needs the full two minutes, that will perform better than a chopped up, messy 30 second version.

With dozens of brands out $7M for EACH 30s Super Bowl Spot, figuring out the best ROI for ad length is HUGE. Let’s look at what we know best--Podcast ads. From :30 to 2:00 and beyond, is it true that the more you tell, the more you sell? TL;DR–yup 🤑 But there’s more to it. Amelia Coomber (Head of Marketing, Podscribe) has this killer article (link below) that shows what happens when hosts keep talking. At Oxford Road, we absolutely agree. Stew Redwine (VP, Creative Services at Oxford Road) notes “At least two Cognitive Biases come into play when making the case for a longer over a shorter ad read: 1. Narrative Bias: People prefer stories over disjointed facts - longer ads can tell a more compelling story. 2. The Mere Exposure Effect: Increased exposure to a product, brand, or message typically fosters familiarity and preference.” Miranda Romano (VP, Media Operations at Oxford Road) adds that longer reads let “advertisers and hosts to collaboratively craft a deeply personalized listening experience… fostering deeper audience connections and allowing for extended emotional engagement to enhance conversion rates.” The takeaway for Chief Audio Officers? Read length really matters, with the magic number being over 2 minutes. But what’s the most cost-efficient way to get the epic reads? CAOs need to make sure that thought-starter copy is juicy enough that podcast hosts WANT to keep talking. Read More: https://lnkd.in/eb4kUK63 -- #OxfordRoad #AudioAdvertising #Podcast #Strategy #Marketing #Growth #Audio #Advertising #Creative #AdCampaigns #Advertisers #Brand #ROI

New Podcast Episode Release🚨 Episode 3 of our Amazon DSP Series is live! Broadcasting from Arizona, Justin Nuckols and Adam Mellott shift gears a bit and jump into creatives and messaging within Amazon's Demand Side Platform (DSP). Some topics they discuss include���️ 🔸 Different Types of DSP Creatives: Learn about the various creative options such as responsive creatives, custom display creatives, OLV, and audio creatives, and understand which are most effective for your advertising strategy. 🔸 Tailoring Messaging to the Funnel: We shed light on aligning your ad messaging with different stages of the marketing funnel—from awareness to remarketing—to optimize engagement and conversion rates. 🔸 Importance of Custom Creatives: Discover the added value of using custom images and video within DSP, and when to leverage Amazon's native creative options for the best results. 🔸 Optimizing Headline Copy: How to craft compelling and compliant headline copy that resonates with your target audience and drives traffic. 🔸 Unique Benefits of Audio Ads: An exploration of the potential of audio ads, including interactive features that enhance engagement and brand recall. You won't want to miss their insights on how you can align these creatives within various stages of the marketing funnel, ensuring your ads are both impactful and effective. 💯 🎧 Listen to the episode here: https://lnkd.in/dXx5MnB4

✨NOBODY WANTS TO WATCH ADS! ✨ Let's face it - no one logs onto their feed or watches TV looking forward to watching adverts. Yet, the art of crafting ads that are short, sweet, and irresistibly engaging is where the magic happens. It's about distilling your message to its essence and sparking enough curiosity to drive action - whether that's learning more or making a purchase. The key? Stay focused on your core messages and objectives. If your goal is to reel viewers in, HOOK THEM! Leave them wanting more by posing questions and creating intrigue. Make your content not just seen, but sought after! Find out more from watching our podcast '6 Reasons your Video will Fail... MISERABLY!' Link in the comments ⬇ hashtag #MarketingMagic #ContentCreation #EngagementStrategies #VideoMarketing #VideoProduction #CreativeInsights #MarketingStrategy

Limited ad breaks make podcasts more desirable not only to the listeners but also to the advertisers who don't need to compete with seven other companies for attention during the same break. People are less likely to pay attention to the fifth or even third ad they hear in a row because that's not what they came to hear. If you're competing for the attention of your audience within your own marketing, it's probably time to reevaluate your strategy. #podcasts #adstrategy #listeners

#Podcasting studies that our Pionaire Podcasting Network team found interesting this week: #adstrategy: Podcast ads performed best when there were only two #ads in a break, scoring 12% better than breaks with three or four ads: https://lnkd.in/g5Ea8xnK #revenue: The majority of #podcast #advertising is used for #brand revenue, making up 61% of total ad revenue (a 13% increase in the last two years) https://lnkd.in/gh5wscmA

📊 DON'T hire an ad agency without... a very clear explanation of what it is they're marketing. If they don't know what your business does, you're wasting money! Working with ad agencies is tricky. Even though they may have the brains to create high quality content, always be there to steer the ship. 🔗 Listen to our podcast on Spotify: https://loom.ly/aUSHmkM 🔗 Join our coaching platform, The Fraternity: https://loom.ly/tGfRd6I @justcardiff @asterntalk @lev.gpt

🎥❄️ Ready to heat up your winter sales strategy? Our latest podcast episode dives into the magic behind successful Facebook Video Ads! 🚀 Whether you’re a small business or a marketing pro, gain exclusive insights and tips to elevate your game! 👉 Watch now: https://lnkd.in/gdHUi9zc Don’t miss out on learning how to create engaging ads that convert! 💸 #WinterSale #MarketingTips #GrowYourBusiness

🎉 Bonus Episode Alert! 🌟 ⭐ "Unlocking Success in Network Marketing: Bonus Insights" - Discover key strategies for aligning purpose, values, and mission in our special bonus episode. Gain unique perspectives from the CEO of RapidFunnel. 🚀 👀 Ideal for network marketers looking to elevate their journey. Don't miss this extra dose of inspiration! #BonusEpisode #NetworkMarketingExtra #PurposeDrivenSuccess #RapidFunnel #NetworkMarketingSuccess 🔗 [https://lnkd.in/g4-QWema] 👍 Hit Like & Share for more exclusive content! 🎙️✨

Sometimes I work with people who don’t want to do top of funnel advertising activities like boosting their blog posts or podcasts or reels. They usually have the mindset that they want to focus on bottom of funnel activities only so they can see an immediate return on ad spend. The problem with this kind of thinking is if you never do top funnel advertising activities costs at the bottom of the funnel eventually balloon out of control and you won’t really have a bottom of funnel. I’ve found that doing top of funnel activities keeps the bottom of funnel, nice and healthy.