🎧 Check out the latest Skift Take Podcast! Join Skift Advisory's Senior Director, Insights, Oliver Martin, as he dives deep into the escalating tourism backlash in Barcelona with Skift's Global Tourism Reporter, Dawit Habtemariam, and Skift Advisory's Director, Strategy, Aleix Rodríguez Brunsoms. Tune in as we explore the rising frustrations of #Barcelona residents, recent protests, and actions like water gun protests and calls for short-term rental bans. Aleix adds valuable historical context to Spain's tourism development and its impact on local communities. The team also discusses policy responses, including Barcelona's upcoming short-term rental ban and other measures aimed at better-managing tourism. We also compare Barcelona’s situation with other cities like #Amsterdam and #Venice and highlight innovative solutions such as #Ireland's use of #AI to manage tourist flows. Overtourism is a complex issue requiring balanced solutions to support a thriving tourism industry and residents' quality of life. At Skift, we believe in sustainable tourism management and coordinated efforts between communities, policymakers, and the industry. 🔗 Interested in how Skift Advisory can help your destination deal with over-tourism? Reach out to Oliver Martin and Aleix Rodríguez Brunsoms for expert insights and solutions. #SustainableTourism #Overtourism #SkiftTake https://lnkd.in/d46URNMd
About us
Skift Advisory is a market research consulting firm specializing in the business of travel and tourism. Our mission is to transform evidence into insights and insights into actionable strategies to empower leaders in travel and tourism to define and build sustainable, competitive advantage. We build on the legacy of Skift - the leading news source and event platform for travel executives. Our relentless pursuit to decipher and define trends holistically across all sectors in travel and tourism positions us to understand the complex market and dynamics of this global industry.
- Website
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https://advisory.skift.com/
External link for Skift Advisory
- Industry
- Strategic Management Services
- Company size
- 11-50 employees
- Headquarters
- Vancouver, British Columbia
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Destination development strategy, Destination management strategy, Primary quantitative and qualitative research, Strategy and campaign impact measurement, Strategic advisory services, Leadership and governance training, Travel trade strategy, Brand positioning strategy, Marketing strategy, and Product and experience development strategy
Locations
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Primary
2178 W 15th Ave
Vancouver, British Columbia, CA
Employees at Skift Advisory
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Chase Gray
Director, Strategy @ Skift | Principal @ Contained | Wharton MBA
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Joe Naaman
Conscious Traveler | Global Strategist | Proud Papa.
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Michelle Gounden
Director: Insights | Skift Advisory
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Jennifer Starrett
Director, Strategy and Operations at Skift Advisory | Defining the future of travel & tourism
Updates
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Today at 11am ET on LinkedIn Live, Skift Research's Robin Gilbert-Jones and Skift's Travel Experiences Reporter Jesse Chase-Lubitz will discuss the emergence of regenerative tourism and the whether the post-pandemic "build back better" concept ever really caught on. Join us here: https://hubs.li/Q02HNfKS0
Regenerative Tourism: Revolutionary Paradigm or Trendy Buzzword? | LinkedIn
linkedin.com
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It’s official! Skift Global Forum East is back again in 2024! Announced last week, the travel industry’s top event is returning to Dubai November 19 & 20. The industry-leading global event will assemble top business leaders and creative thinkers to discuss innovations that are driving the future of travel in the Middle East and around the globe. Our Skift Advisory team will be on the ground to talk about insights and strategy that you can leverage for 2025, and beyond. Don’t miss out! Take advantage of the early bird rates for a limited time only: https://lnkd.in/ekFPk-Yc.
Skift Global Forum East
live.skift.com
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In a recent Skift article, Matthew Parsons discusses the anticipated Paris 2024 Summer Olympic Games impacts from a brand marketing perspective. But the article also tackles the skepticism that is facing the Games from a visitation and tourism perspective. With only 30% of event attendees expected to be coming from abroad (Skift), this shift in strategy from visitation to promotion is by design, but it begs the question – do the benefits of hosting a major international sporting event outweigh the costs, especially if visitation isn’t expected to make a significant jump? At Skift Advisory, we think it can. Critical to this is having an holistic pre-, during, and post-event strategy that can leverage the full spectrum of the opportunity beyond the event itself. Interested in how Skift Advisory can help define a targeted major event strategy for your destination? Reach out to Greg Klassen or Jennifer Starrett to learn more. #EventAttraction #Olympics #TourismIndustry #DestinationManagement https://lnkd.in/eKzj38UM
2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall
skift.com
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We’re happy to share an insightful article co-authored by Greg Klassen together with our Travel Alberta partners, that delves into the intricate balance of value and pricing in the tourism sector. This article offers valuable perspectives on how tourism operators, especially smaller ones, can navigate sustainable growth post-pandemic. Key Takeaways: - The critical shift from price to value for long-term success. - Addressing the "90/10 bias" and optimizing revenue from both local and long-haul travelers. - Leveraging sophisticated pricing models traditionally used by larger entities for smaller businesses. In a world where maximizing value from existing resources is crucial, we hope this article provides valuable insights for our partners and tourism stakeholders. David F. Goldstein Anasuya Chattopadhyay Skift Advisory #Tourism #SustainableGrowth #ValueOptimization #TeamWork #IndustryInsights https://lnkd.in/ejFpNK-k
It’s been said, “some folks know the price of everything… and the value of nothing.” For years, the tourism sector has looked to the elusive “high yield traveller” to chart a path to sustainable growth. And, as destinations across the world face increasing capacity issues during peak seasons, we must grow tourism revenues at a much faster pace than visitation. In a world balancing revenues and sustainability, it may not be about gaining more lemons, but about squeezing more juice from the lemons you already have. Thank you Greg Klassen and Anasuya Chattopadhyay for your contributions to this piece.
Tourism’s price vs. value dilemma: DOES THAT LEMON HAVE MORE JUICE?
David F. Goldstein on LinkedIn
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I know its not always easy to get to NYC, and not always budget friendly, but for my DMO colleagues across North America, this event is THE event to learn, first hand from CEO's and leaders of Hotel, Airline, Destinations and Operators from across the globe what the drivers of our industry are for the future. Consider adding this event to your calendar. Sept. 17 to 19.
Skift Global Forum is back for 2024! Join us for the 11th annual Skift Global Forum September 17-19 in NYC. As one of the most influential tourism and travel conferences, SGF brings together industry leaders from all over the world that are shaping the future of our industry. Our whole Skift Advisory team will be there so it's the perfect time to stop by to talk insights and strategy and find out how we can help you define your destination’s future. We hope to see you there! Register now! https://lnkd.in/dnCRciQq Joe Naaman Greg Klassen Oliver Martin Aleix Rodríguez Brunsoms Michelle Gounden Jennifer Starrett Oyku Ulubas Amanda (Reiser) Crozier Emilie Ehrman Maria Serova
Skift Global Forum
live.skift.com
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Skift Global Forum is back for 2024! Join us for the 11th annual Skift Global Forum September 17-19 in NYC. As one of the most influential tourism and travel conferences, SGF brings together industry leaders from all over the world that are shaping the future of our industry. Our whole Skift Advisory team will be there so it's the perfect time to stop by to talk insights and strategy and find out how we can help you define your destination’s future. We hope to see you there! Register now! https://lnkd.in/dnCRciQq Joe Naaman Greg Klassen Oliver Martin Aleix Rodríguez Brunsoms Michelle Gounden Jennifer Starrett Oyku Ulubas Amanda (Reiser) Crozier Emilie Ehrman Maria Serova
Skift Global Forum
live.skift.com
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SURVEY REMINDER! If you’re a tour operator, travel agency, airline, or industry association operating in the #Canadian market and marketing/selling tourism products and experiences in #Colombia, we want to hear from you. Click on the link below to take a short survey and provide input on the PROCOLOMBIA new Canada Market Strategy. https://lnkd.in/eFrDmfnA *PLEASE NOTE: Responses are kept in strict confidence and results from surveys will only be analyzed in aggregate by Skift Advisory, with no personal information disclosed or shared.
ProColombia Canada Market Strategy: Stakeholder Survey by Skift Advisory
surveymonkey.com
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🇨🇦🇨🇴 Calling tour operators, travel agencies, airlines, and industry associations operating in the #Canadian market and marketing/selling tourism products and experiences in #Colombia. 📢 If your business is contributing to bring Canadian travellers to explore the fantastic destinations within Colombia, you have the chance to influence PROCOLOMBIA's new Canada Market Strategy. Your input will have direct impact on shaping this important strategic plan. 📝 CLICK ON THE LINK BELOW to take a short survey to help enhance Canadian outbound travel to Colombia: https://lnkd.in/eFrDmfnA *PLEASE NOTE: Responses are kept in strict confidence and results from surveys will only be analyzed in aggregate by Skift Advisory, with no personal information disclosed or shared. #tourism #marketsurvey #tourismindustry
ProColombia Canada Market Strategy: Stakeholder Survey by Skift Advisory
surveymonkey.com
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The Future of Ultra-Luxury Travel: Are You Ready to Explore the Extraordinary? Skift's Sarah Kopit recently reported the extreme lengths that this ultra high-net worth travel market will go to on their quest for en exclusive travel experience. From private spaceflights to deep-sea adventures and even simulated kidnappings, the ultra-rich are redefining what it means to vacation. Our Skift Advisory team is seeing a shift towards experiences that push the boundaries of luxury and adventure, with our latest insights revealing that the demand for bespoke, extreme, and exclusive travel experiences is soaring. This trend offers incredible opportunities for travel and experience providers to innovate and captivate this elite market segment. What Does This Mean for You? · Travel Providers: It’s time to think beyond the traditional. Partner with technology firms, adventure specialists, and innovators to create unparalleled travel packages. · Marketers: Embrace storytelling and digital platforms to showcase these unique experiences. Engage your audience with virtual previews and influencer endorsements. · Risk Managers: Ensure robust safety measures and legal frameworks are in place to offer peace of mind to your clients. Ready to elevate your offerings and tap into the future of ultra-luxury travel? Our expertise in traveler insights, strategic partnerships, and innovative marketing strategies can help you stay ahead of the curve. Reach out directly to our insights team Oliver Martin and Michelle Gounden to discover how we can help you create extraordinary experiences for your elite clientele. #LuxuryTravel #UltraHighNetWorth #ExclusiveExperiences https://lnkd.in/eJKpUBUG
Spaceships. Submarines. Kidnappings. How the Very Rich Vacation Now
skift.com