Kruger Products | Produits Kruger

We are proud to announce that our ‘Love is Messy’ campaign garnered 5 Marketing Awards presented by Strategy Online. Building on our Unapologetically Human platform, the latest ad celebrates love in all its messy, unpredictable, and inspiring forms where our tissue paper products serve as steadfast companions supporting Canadians throughout the spectrum of human emotions.   Congratulations to our Marketing team Susan Irving Moitrali Ghosh Stephen Blythe for spearheading this winning campaign. Thanks to our valued partners Broken Heart Love Affair, Graham Chisholm and Mark Zibert for your creative collaboration and contributions.

We are proud to share that Kruger Poducts was recognized at the Cannes Lions International Festival of Creativity for our purpose-driven and insightful campaigns that spotlight the messy moments that make us all human. The Cashmere UltraLuxe Bathroom Guide was shortlisted and Love is Messy, the second installment of our Unapologetically Human platform, made it to 2 shortlists and earned a Silver Lion.   Congratulations to our team and agency partners for your unwavering commitment to meaningful work that resonates at the global level! Susan Irving Stephen Blythe Moitrali Ghosh Sonia Menara Anna Zhdanova Broken Heart Love Affair Lifelong Crush Graham Chisholm Mark Zibert

Cette semaine, nous avons lancé notre nouvelle campagne pour SpongeTowels® UltraPRO, avec un ton audacieux et humoristique qui met en valeur son pouvoir absorbant et sa résistance. Fièrement fabriqué au Canada, SpongeTowels® UltraPRO offre résistance et capacité d'absorption grâce à la technologie unique Spongie-Pochettes®. D'une vidéo publicitaire avec une démo de produit exagérée et divertissante à des publications amusantes sur les réseaux sociaux présentant des utilisations non conventionnelles du produit, notre campagne pose la question : « Qu'est-ce que les SpongeTowels ne peuvent pas absorber ? »   Découvrez notre nouvelle campagne SpongeTowels ici : https://lnkd.in/giMz6Tec

This week, we launched our new campaign for SpongeTowels® UltraPRO, featuring a bold and humorous tone that highlights its absorbency and strength. Proudly made in Canada, SpongeTowels® UltraPRO delivers extra strength and absorbency thanks to the uniquely designed Sponge Pockets® technology. From a hero video spot with an exaggerated and entertaining product demo to clever social media posts showcasing unconventional uses, our campaign poses the question: 'What can't SpongeTowels absorb?' Check out our new SpongeTowels campaign in action: https://lnkd.in/gCSYtRAX

Congratulations, Andrea Olave, CHRL Olave for being recognized by Canadian Grocer’s Star Women in Grocery Awards. We’re thrilled that you have been recognized for your strategic leadership and expertise as well as your dedication to the advancement of women in the grocery industry. #WeSeeYourGreatness Félicitations, Andrea Olave, CHRL Olave, pour avoir été reconnue par Canadian Grocer, qui lui a décerné le prix Star Women in Grocery. Nous sommes ravis que vous ayez été reconnue pour votre leadership stratégique et votre expertise, ainsi que pour votre dévouement à la promotion des femmes dans le secteur de l’épicerie. #Nousvoyonslexcellenceenvous

Congratulations, Natasha Ramsinghani for being named to Campaign Canada’s Top 30 under 30 list. We’re proud that you have been recognized for the energy and creativity you bring to the marketing industry. #WeSeeYourGreatness Félicitations, Natasha Ramsinghani d’avoir été nommé sur la liste des 30 performants de moins de 30 ans de Campaign Canada. Nous sommes fiers que vous ayez été reconnu pour l’énergie et la créativité que vous apportez à l’industrie du marketing. #Nousvoyonslexcellenceenvous

This World Ocean Day let’s come together to recognize the importance of our oceans and what we can do to protect them. Bonterra is proud to support 4ocean PBC in their efforts to remove plastic waste from our oceans. Through this partnership, we’re funding the removal of 100,000 pounds of plastic and trash every year from our oceans – that’s the equivalent of 4.5 million water bottles! Let’s all do our part to protect our oceans and our planet because even small acts can add up to have an enormous impact on our future generations. #WorldOceanDay #Bonterra #ForABetterPlanet

À l'occasion de la Journée mondiale de l'océan, rassemblons-nous pour reconnaître l'importance de nos océans et ce que nous pouvons faire pour les protéger. Bonterra est fière de soutenir 4ocean PBC dans ses efforts pour éliminer les déchets plastiques de nos océans. Grâce à ce partenariat, nous finançons l'élimination de 100 000 livres de plastique de nos océans chaque année – c’est l'équivalent de 4,5 millions de bouteilles d'eau! Faisons tous notre part pour protéger nos océans et notre planète, car même de petits gestes peuvent avoir un impact énorme sur les générations futures. #JournéeMondialeDelOcéan #Bonterra #PourUneMeilleurePlanète

This World Ocean Day let’s come together to recognize the importance of our oceans and what we can do to protect them. Bonterra is proud to support 4ocean PBC in their efforts to remove plastic waste from our oceans. Through this partnership, we’re funding the removal of 100,000 pounds of plastic and trash every year from our oceans – that’s the equivalent of 4.5 million water bottles! Let’s all do our part to protect our oceans and our planet because even small acts can add up to have an enormous impact on our future generations. #WorldOceanDay #Bonterra #ForABetterPlanet

We are pleased to announce that our CMO, Susan Irving has been appointed as the Jury Chair for the 2024 Global Grand Prix WARC Effectiveness Awards  following her time as North America Jury Chair. Susan will be leading the jury, consisting of the Chairs from the five global regions, who will select the Grand Prix winners using a benchmark based on a consistent, global language and framework.   We are proud of Susan for her contributions to global marketing standards that help drive business and the industry forward.   #WeSeeYourGreatness