Moz

Performing an SEO competitive analysis can give you intelligence about your competition — that you can use to beat them in the SERPs. Swipe through this carousel to learn how you can conduct one for your business in just five steps! 🦉 https://mz.cm/3XwKW1d

Now that Google’s March core update has finally finished rolling out, what can you learn from it? 🍎 Let’s start with the top four takeaways: #1 - Reddit is a major winner of SEO traffic & visibility 🏆 #2 - Drop in visibility for news & affiliate websites 🤕 #3 - Google claims a 45% reduction in unhelpful content 😮 #4 - No relief for Helpful Content Update sites (yet) 🍿 Learn more in Lily’s Ray’s analysis post on the Moz Blog: https://mz.cm/4bIOl0Y ⬅️

This week on the MozPod: The Cheap Roast Dinner That Earned 100+ Backlinks 🍽️ Learn how to leverage data-driven storytelling to capture media attention and earn backlinks in this conversation with Chima Mmeje and Amanda Walls! Listen now: https://mz.cm/3xOYsTo #MozPod

There were some really inspirational tips for #localbusinesses and #localSEO agencies at #MozCon 2024. Here's my annual Moz column on top local takeaways from the event, with a big round of applause for Amanda J.Joy Hawkins Crystal Carter Talia Wolf Bernard Huang and Tom Capper for providing such actionable advice! https://lnkd.in/gmeGwZaw

🔥AI Overviews are a hot SEO topic, sparking debates as big as the Google leak. 🔥 🎯 How can you optimize your content for them, and what are the risks? Here's what you need to know about the supercharged snippets appearing at the top of Google search results: Types of AI Overviews: ℹ️ Informational: Summarize content with paragraphs, bullet points, videos, etc. 🛒 Shopping: Highlight products and reviews for commercial queries. 🗺️ Similar to the local pack, includes maps and local listings. How They Work: 👉 Google prioritizes relevance over authority. 🔢 AI uses mathematical values for words to match your query with relevant content. ⏲️ It's fast, and it's constantly updating. Optimization Tips: ✅ Relevancy is key. Use tools like the AI Overviews Visualizer by Market Brew to check your content. ✅ Use an authoritative tone, quotes, and statistics to increase your chances. ✅ Focus on merchant feeds, reviews, forums, and listicles for shopping queries. ✅ For local queries, make sure your business is listed in directories and engage in geographical subreddits. Things to Watch Out For: ⚠️ AI Overviews are volatile and appear in only 1% of queries. ⚠️ Optimizing for them can affect your traditional search rankings. ⚠️ They may disappear or change, so flexibility is crucial. 🤔 So, is optimizing for AI Overviews worth it? If you're not in the top five results, it might be. Test it with your brand's content and see how it impacts your SEO results. 🔧 Remember, the goal is to make your content highly relevant and useful. Tools and data can guide you, but your expertise and creativity will set you apart. 🔎 Ready to learn more about optimizing for AI Overviews? 🔎 Tune into this week's episode of Whiteboard Friday now, with Garrett Sussman as your host! ➡️ https://mz.cm/4bvUaxW #WhiteboardFriday

Digital PR tip: Don’t put all your eggs in one basket! 🥚 🎥 MozPod Episode 10 | The Dead NFT Campaign That Achieved Everything #Moz #MozPod #DigitalPR

Imagine rewarding SEO and content work based on what people think of a post, not just on Google's algorithm. What would the future of content marketing look like if its success depended on social, not search? 🔮 Take a look: https://mz.cm/3L8MC9E ✨

🔍 What's New in Local Search: 18 Key Developments You Need to Know About From Q2 2024 🔍 1️⃣ Goodbye Chat/Messaging: Google Business Profile (GBP) Chat and Messaging features will retire in July. Explore new options like SMS and WhatsApp for more intuitive customer interactions. 2️⃣ Goodbye to Call History: GBP Call History will end without a replacement. Await new solutions from Google. 3️⃣ LSA/GBP Review Swap: LSA reviews switch to GBP in the UK to reduce spam. This change could improve the review process and may expand globally. 4️⃣ AI Review Summaries: These were tested but not widespread. Watch for a potential return. 5️⃣ Shiny New Review Function Layout: A new layout for reporting and replying to GBP reviews could streamline your review management process. 6️⃣ New Path to Competitors: Clicking an arrow in GBP can lead to a competitor's listing. Optimize your profile to retain customer attention. 7️⃣ EU-style Carousel in the USA: This feature could significantly change how local businesses are displayed. Testing is underway. 8️⃣ Who Said QR Codes Are Dead?: QR codes appear on some GBPs. Consider incorporating them into your marketing strategy. 9️⃣ New Accessibility Icon: A new accessibility icon appears on some Google Maps listings, potentially improving visibility for businesses with accessible features. 1️⃣0️⃣ Owner Identification: You can now specify the business owner's name in your GBP listing, which may add a personal touch to your profile. 1️⃣1️⃣ GBP Verification Videos: Google offers new video tutorials to help with GBP verification, making the process easier and more accessible. 1️⃣2️⃣ GBP AI Overviews: AI-generated overviews appear on GBPs. Keep your profile updated. 1️⃣3️⃣ Gimme 5! Or … 4!: Google is testing expanded local packs with 5 or 4 listings, which could enhance the visibility of more businesses in local search results. 1️⃣4️⃣ All Local, All the Time: Some searches return nearly 100% localized results. This shift could significantly impact local business economics. 1️⃣5️⃣ One of the Worst Spam Techniques Ever: Moving map pins to manipulate rankings is a notable spam tactic. If this happens to you, rectify it or risk suspension. 1️⃣6️⃣ Why Your Listing Might Get Closed on Apple Maps: Listings on Apple Maps can be closed without complete information. Ensure your listing is fully up-to-date. 1️⃣7️⃣ Privacy Gains: Google will start storing location data on devices instead of the cloud in December. This change emphasizes the growing importance of privacy in digital interactions. 1️⃣8️⃣ About That Leak: A significant leak of Google's algorithm details sparked widespread discussion in the SEO world. Understanding what it reveals can help you navigate the complexities of local search. Want to learn more? Read "18 Local Search Developments You Need to Know About From Q2 2024" by Miriam Ellis on the Moz Blog: ➡️ https://mz.cm/3XK2qY9 🌐💼

Running more than one business at the same location? Find out how to optimize them for your Google Business Profile with our comprehensive FAQ: https://mz.cm/4cFaiip 🏬

When you've got very limited space on the first page of the SERPs, your content needs to one-up the competition. 🏆 Swipe through this carousel to learn how you can pull it off with SEO gap analysis. #SEO #WhiteboardFriday #CompetitiveAnalysis