Moz reposted this
There were some really inspirational tips for #localbusinesses and #localSEO agencies at #MozCon 2024. Here's my annual Moz column on top local takeaways from the event, with a big round of applause for Amanda J.Joy Hawkins Crystal Carter Talia Wolf Bernard Huang and Tom Capper for providing such actionable advice! https://lnkd.in/gmeGwZaw
Great summary and article. However I would argue that local search isn’t just transactional, though it often is.
Are you under pressure to deliver quick AI-driven results — without a clear understanding of AI's capabilities and limitations? In this week's episode of Whiteboard Friday on the Moz Blog, Britney Muller breaks down what AI is great at ... and where it might trip you up. What AI Is Really Good At 🎯 - Summarization: Need a quick rundown? AI's got you covered. - Generating Titles & Meta Descriptions: Save time and get those clicks! - Code Assistance: Debugging, writing snippets, and more. - Creating New Quizzes: Perfect for engaging your audience. - Filtering Leads: Say goodbye to spam and hello to quality leads. - Meeting Notes & Actionable Steps: Tools like Otter & Firefly turn your meeting chaos into organized notes. - Proof of Concept Development: Quickly test out new ideas with AI tools like ChatGPT. - Content Drafting: Draft social media posts and emails effortlessly. Tasks AI Isn't Suited For 🚫 - Task Tracking: Stick to simpler methods like decision trees. - Identifying High Click-Through Rate Pages: Pivot tables do the trick! - Forecasting Traffic: Specialized models like Facebook's Prophet are your best bet. - Generalized Tasks: AI shines with specific, well-defined tasks. - Factually-Based Content Creation: AI can help, but human oversight is crucial. Finally, always break down your tasks and see where AI can truly add value. Don't fall into the trap of over-generalizing or expecting AI to do it all! 💰 Watch “Actionable AI” for more tips to help you successfully integrate AI into your SEO workflows: https://mz.cm/3Wn0bYk #WhiteboardFriday
Once you know what someone’s search intent type is, what type of content should you create to satisfy their query? Take a look: 👀 https://mz.cm/3WEsqU0
Once you know what someone’s search intent type is, what type of content should you create to satisfy their query? Take a look! 👀 https://mz.cm/3A0z2Di
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Is this you? 👇🏽
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Once you understand what customers are looking for, you can map their search intents to marketing funnels and customer journeys to optimize your marketing efforts! https://mz.cm/4fgYeVU 📈
This week on the MozPod: How do you get big results with small marketing budgets? Tune in to learn how you can: 📋 Prioritize tactics 🤝 Build credibility 💵 Show value to clients And turn small budgets into revenue wins! Listen now: https://mz.cm/3YcmZg0 🎧
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Head of SEO Communications at Wix | Conference speaker | Co-host of SERP's Up SEO Podcast
2wThanks so much for featuring my talk. I think there is lots that can be done to benefit from discussions and forums in the local space.