King Street Media

Thank you for the coverage and comments on our recent announcement. You can catchup on details through these articles: Strategy Online: https://lnkd.in/gKEuHGqq Campaign Canada: https://lnkd.in/g4WgZzg9 FoundersPress: https://lnkd.in/g6_zePNG As Campaign reported, there has been growing interest in performance marketing in recent years as brands and performance-focused agencies leverage big data and technology to reach consumers with highly targeted tactical advertising. However, King Street Media also places an emphasis on the content and creative being used because the competition for attention is rising, forcing brands to create higher volumes of quality content. “Creative is the great differentiator. We’ve seen that content is every bit as valuable as who [is seeing it] and where advertising lives. The ability to produce strong creative is a key component in a brand’s ability to scale. That’s why we’re combining technology, custom processes and systems, and creative talent to enable strong ad performance.” — Mark Simone Anthony Lacavera, Globalive, Anthony Chiaravalloti, Mark Simone, Daniel Francavilla | #VentureCapital #AgencyGrowth #TorontoAgency

How well do you know your customers? Learning about consumer behaviour is key to successful marketing — and we've seen how leveraging AI can help us obtain data to do this at scale. Yet the latest surveys show that many marketing teams and leaders are not embracing AI's full capabilities. Daniel Francavilla Nat Valentine CreatorClub #AISmallBusiness #Marketing #MarketingResearch

Join us again this month at our studio for a coffee, chat and treats as you connect with fellow consumer brand operators, retailers, distributors and service providers from the emerging consumer brand ecosystem. Register free for the next Cuppa Consumer coming up on July 25: https://lu.ma/cmmck4gs The Consumer VC | Manufactured | King Street Media

These are the phases that you'll go through as a founder — an important lesson I had to learn while scaling.

What does the customer experience look like now and how’s it evolving? A quick look back at this month’s CMAcx which focused on the role of Customer Experience for Canadian Consumers in 2024. I had the opportunity moderating the panel discussion, where marketing and CX leaders shared their perspectives on what consumers of the future will expect from brands, emphasizing the need for continuous innovation and responsiveness to changing customer needs. Our team at King Street Media created this brief recap video of the panel discussion portion featuring: Alison Cox, Distinguished Designer, IBM Consulting Matt McGowan, General Manager, Canada, Snap Inc. Marina Ramic Baric, Vice President, Marketing, Osmow's Vivianne Gauci, SVP, Customer Experience & CMO, HomeEquity Bank Hosted by the Canadian Marketing Association, this event emphasized the importance of aligning business strategies with customers’ needs to foster loyalty and engagement through personalization, authenticity, convenience, and empathy — and the need for accessible data, efficient tools for agents, and responsive feedback to create a seamless experience. Thanks to the CMA team including Alison, Natasha, Gabriel, Rebecca and more.

"The people are the plan!"

Calling all consumer brand operators, investors, retailers, distributors and service providers. After hosting in NYC, LA, Austin, Chicago, we’ve partnered up with The Consumer VC to host a morning meetup for the emerging consumer brand ecosystem in Toronto. This week, join us on Thursday morning at CreatorClub for Cuppa Consumer, sponsored by Manufactured. ☕ Thursday, June 27 @ 8 AM Grab your spot: http://lu.ma/2wv3ndke

With the long weekend coming up, brands are taking the opportunity to send you more emails. But how much is too much? As much as I love getting a promo code for something I'm planning to buy anyway, none of us want to be receiving too many emails from any one brand — and businesses don’t want to lose subscribers. So what’s the ideal frequency of sending out marketing emails? Take a look at your industry’s benchmarks and consider your own customer demographics and psychographics. Consider the buying cycle of what you’re offering — how frequently are your ideal buyers shopping, and how long they typically need to make a decision. Finally, what value are you offering in your email marketing, other than your products and promos? If there’s more value and it’s not all conversion-focused content, you have an opportunity to reach your subscribers more often. 📧 King Street Media 📹 CreatorClub

As a serial founder and a strategist supporting multiple businesses, I'm always thinking about optimizing processes and systems. Content is one of the biggest opportunities, as it's increasingly important to help brands stay relevant and top of mind — yet it's also one of the biggest challenges to execute efficiently. We're on a mission to streamline the content creation process so that all businesses can create content at scale. I'm excited to share our progress with you. Follow along at CreatorClub and King Street Media.

Is your vision clear? Are people bought in? Your vision has to align with your team and future candidates if you want to attract the right people and keep them around. I was asked a question at the Agency & Business Owner Roundtable we hosted at CreatorClub. If someone's not bought into your vision, their skills won't matter in the long run. Transparency about big-picture goals and long-term vision for your company is important — or your team, no matter how skilled they are, won't know what they're sticking around for vs. moving on to a similar role elsewhere. Simplify the vision to make it tangible and understandable, and make sure it at least feels achievable. King Street Media, Ryan Wong, Farial K | #hiring #recruitment #careers