King Street Media’s Post

Thank you for the coverage and comments on our recent announcement. You can catchup on details through these articles: Strategy Online: https://lnkd.in/gKEuHGqq Campaign Canada: https://lnkd.in/g4WgZzg9 FoundersPress: https://lnkd.in/g6_zePNG As Campaign reported, there has been growing interest in performance marketing in recent years as brands and performance-focused agencies leverage big data and technology to reach consumers with highly targeted tactical advertising. However, King Street Media also places an emphasis on the content and creative being used because the competition for attention is rising, forcing brands to create higher volumes of quality content. “Creative is the great differentiator. We’ve seen that content is every bit as valuable as who [is seeing it] and where advertising lives. The ability to produce strong creative is a key component in a brand’s ability to scale. That’s why we’re combining technology, custom processes and systems, and creative talent to enable strong ad performance.” — Mark Simone Anthony Lacavera, Globalive, Anthony Chiaravalloti, Mark Simone, Daniel Francavilla | #VentureCapital #AgencyGrowth #TorontoAgency

How well do you know your customers? Learning about consumer behaviour is key to successful marketing — and we've seen how leveraging AI can help us obtain data to do this at scale. Yet the latest surveys show that many marketing teams and leaders are not embracing AI's full capabilities. Daniel Francavilla Nat Valentine CreatorClub #AISmallBusiness #Marketing #MarketingResearch

"The people are the plan!"