DealMaker

Raising capital on DealMaker’s tech is a lot like running a D2C eCommerce business. It’s self-hosted on your own website. It’s tailored to your specific audience. And most importantly, it relies on effective marketing to attract new leads. Our in-house marketing agency, DealMaker Reach, has the best track record in the industry when it comes to marketing online raises, with hundreds of campaigns totaling more than $700 million raised. We broke down the data from 10 of their high-performing offerings to find out which types of content drive the most investment. Here’s what we learned: • Press and publicity are key to success. Make sure you have a solid PR strategy during your campaign. Press releases, features, and buzz-worthy events (like public listings) are powerful drivers of investment volume. • Launch announcements, “closing soon” alerts, and exclusive perks create a sense of urgency and drive investment.  • High-quality, targeted media placements can go a long way to get your offering in front of the right investors. It’s important to approach campaign marketing with a multi-channel perspective. If you don’t have a dedicated campaign marketer on your team, consider hiring an agency (but make sure you vet them first). And if you have to choose, prioritize content types that are proven to work. #DealMaker #DealMakerReach #CampaignMarketing 

HUGE announcement: We’ve officially added automatic content generation to Engage! This powerful genAI tool can compose emails and posts, write headlines, titles, and CTAs, and create paragraphs and lists with the click of a button. Regular investor communication is key to a successful capital raise strategy. Any update helps, big or small. However, it can be challenging for founders and operators to find time for robust investor comms when they’re laser-focused on growing their business. Now, it's never been easier (or faster) to communicate with your leads, followers, and investors. Get started on Engage for free here: DealMaker.tech/GetEngage #DealMaker #AI #IR #InvestorRelations #ShareholderManagement

AI Content Generation, New Data Dashboards, and Proven IR Strategies. Plus: Proven, actionable tips from BrewDog (£80M+ raised), Legion M ($40M+ raised), and Stakeholder Labs. #DealMaker

We’re pleased to congratulate Aura Health on their second oversubscribed raise powered by DealMaker. Aura Health raised $2M via #RegCF earlier this year, then came back to raise an additional $1.25M a few months later. This last round was oversubscribed in just 24 days. And thanks to our learnings from their previous raise, the marketing efforts for investor acquisition also had better ROI. Aura Health’s success this year is a testament to the power of a robust community, strategic planning, and a multi-raise mindset. Working together across multiple offerings allows us to learn, test, and optimize over time, ultimately helping our customers raise more capital at a lower cost. Congrats to Aura Health on another impressive offering! #CapitalRaising #DealMaker #AuraHealth #StartupFunding #RegCF

Missed our latest webinar? Don't worry, you can catch the replay here. Earlier this week, our CMO Jon Stidd hosted a virtual panel with three industry-leading experts on community-building and shareholder engagement. We heard from Matt (MJ) Joanou, CEO & co-founder of Stakeholder Labs; Jeff Annison, President and co-founder of Legion M Entertainment and Richard Street, Head of Legal at BrewDog—one of the world’s biggest success stories in online capital raising. Watch the replay to learn: • Why an engaged shareholder community is a competitive differentiator • How to build, nurture, and monetize your community • Best practices to boost long-term brand loyalty and engagement • Why empowering your individual investors drives innovation Check it out here: https://hubs.la/Q02DBrJC0

Supporting founders and operators is core to our mission at DealMaker—so we're pleased to announce that we are now an official member company of the Council of Canadian Innovators | Conseil canadien des innovateurs. This organization works to reshape innovation policy throughout Canada, with a goal to empower tech leaders as they scale. Looking forward to the important work we can accomplish together!

Our capital-raising tools and services are built for founders and operators raising capital, building brand communities, and bringing investors along for the journey. To succeed, businesses need to understand how to leverage digital communications and data to turn investor relations into a strategic advantage. Last week, our CMO, Jon Stidd, presented at the Reg A conference. Drawing on DealMaker’s 900+ raises and over $2 billion in capital raised, Jon shared best practices to leverage digital communications and data to supercharge investor relations. Key takeaways included the importance of transparency, regular updates, and tailored communication strategies to build trust and engagement with investors—plus data-driven insights into what types of content drive the greatest investment volume. Unlock these powerful insights and learn how to drive bottom-line benefits and improve your brand reputation through better investor communications. Get the deck here: https://hubs.la/Q02D3rNX0 #RegAConference #DealMaker #CapitalRaising #InvestorRelations

🚨 Happening tomorrow! 🚨 In today’s competitive funding landscape, establishing a robust brand and engaged community isn’t just crucial—it’s a competitive differentiator. The best way to do it? Leveraging retail capital. Join our panel of leading experts from Stakeholder Labs and BrewDog TOMORROW at 1 PM EST/10 AM PST for a webinar about how to unlock the power of retail for your business. You’ll learn:  • How to Build a Loyal Shareholder Community: Understand how to create dedicated, long-term support for your brand. • How to Turn Customers into Shareholders: Learn strategies to transform your customer base into a powerful investor community. • Learn from Real-World Success Stories + Q&A: Get inspired by success stories from industry leaders and have your questions answered. Stay ahead of the curve and elevate your brand’s identity. Your brand will thank you. RSVP here: https://hubs.la/Q02CKtzM0

Retail capital is a game-changer for brand building, offering the potential to cultivate a loyal, engaged community that champions your brand. Join us on June 25th at 1PM EST for an insightful webinar about how to effectively leverage your community and harness the power of retail capital. You'll hear from our CMO Jon Stidd; Matt (MJ) Joanou, co-founder and CEO at Stakeholder Labs; and Richard Street, Head of Legal Counsel at BrewDog. Key Takeaways: 📈 The Power of Shareholder Communities: Discover the benefits of loyalty, engagement, and sustainable growth. 🛠 Practical Applications: Learn how to turn your customers into shareholders for a competitive edge. 🥇 Proven Strategies and Q&A: Gain insights from industry leaders with real-world success stories. Don’t miss this unique opportunity to stay ahead of the curve and elevate your brand! RSVP here: https://hubs.la/Q02CCt9V0

🔓 Unlock Your Brand’s Biggest Competitive Advantage: Transform Your Community into Shareholders Is your brand ready for the next big leap? In today’s market, integrating retail investors is more than just a financing strategy—it’s a brand-building power play that drives long-term growth and brand loyalty. Join us on June 25th for a live webinar where we’ll show you how to turn your loyal customers, followers, and fans into a strategic asset and competitive edge. 🗓 Why Attend? Learn from real-world examples like Miso Robotics, a DealMaker customer that has raised over $72M through its community, driving down its cost of capital and boosting investor engagement. 🎯 Case in Point: You’ll hear from the chief legal counsel at BrewDog, which created a massive and loyal community of brand ambassadors while raising nearly £80 million from retail investors. Our panel of experts has extensive experience working with hundreds of brands that have executed this retail shareholder playbook to do everything from creating an army of brand advocates to raising millions in a matter of days, simply by inviting their audience to invest. In this webinar, we'll teach you exactly how to leverage this strategy effectively and supercharge your growth. Register now to secure your spot: https://hubs.la/Q02BYTtt0 #BrandStrategy #RetailInvestors #Webinar #Shareholders #DealMaker