Beloved Brands Mini MBA 🎓

𝗪𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝟱 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 https://lnkd.in/gvd5VKGb The five pain points that today's marketers face: 1. When you jump straight to tactics, you miss the underlying issues holding the brand back. 2. If you make the mistake of trying to be everything to anyone, your brand ends up being nothing to everyone. 3. When you try to do too many things in your plans, every idea lacks enough resources to make the impact they expect. 4. When your marketing execution is not aligned with strategy, everyone works in silos, and consumers see a disjointed and confused brand. 5. When you do not analyze deeply enough, you will write or speak with random opinions rather than a reality of what’s happening. 𝗧𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗿𝗲𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 Our Beloved Brands Mini MBA online marketing course includes twenty hours of on-demand marketing training that allows you to learn at your own pace. Get access to an ex-VP of Marketing at Johnson & Johnson, who will teach you how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution. If you don’t have access to marketing training, our program will help you learn how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution. Our Mini MBA is designed for ambitious marketers seeking to upgrade their marketing skills and stand out in a competitive field. After completing it, you can earn a valuable marketing certificate to enhance your resume and LinkedIn profile. Learn from Graham Robertson, a former VP of Marketing at Johnson & Johnson, General Mills, Coke, and Pfizer, with extensive experience in brand management. Graham will teach you tools, insights, and strategies to help you advance in your marketing career. Our online marketing course is for ambitious marketers looking to upgrade their marketing skills and advance their marketing career. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 $𝟰𝟵𝟱 𝗨𝗦𝗗 https://lnkd.in/gffg5WN Beloved Brands Mini MBA in brand management is an online marketing course that gives you a marketing certificate you can add to your resume. To help people in these tough economic times, we do have a 10% discount code: beloved #marketing #brandmanagement #marketingcourse

𝗢𝘂𝗿 𝗔𝗽𝗽𝗹𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲. This pivotal moment transformed Apple into one of today's most admired brands. Steve Jobs recognized that consumers were frustrated by how other technology brands designed their products in labs without any thought for the consumer. His most significant contribution to the Apple brand strategy was starting with the consumer experience and then working back to the technology. The Apple brand positioning builds everything around the idea that "Apple makes technology so simple that everyone can be part of the future." During an incredible decade, Apple launched iTunes, iPod, iMac, the MacBook Pro, MacBook Air, iPhone, and the iPad. If you're a marketer looking to improve your knowledge by learning from Apple's success, our case study will teach plenty of lessons for using a brand idea to inspire and steer everyone working on the brand. At every step of the Apple brand strategy, we provide links to help you understand how the process can work for your brand. Check out our full Apple case study here: https://lnkd.in/gZXf9kGV For Apple fans, see their best Apple store locations here: https://lnkd.in/gAPDDGSF And the best Apple Advertising by clicking this link: https://lnkd.in/emt8Xeu8 #Apple #Marketing #BrandStrategy

Michael Jordan will make $330 million this year from selling shoes. In 1984, Nike and Michael Jordan forged a partnership that revolutionized the sports industry. Instead of taking a flat fee that athletes have always taken, Jordan's family pushed for a royalty deal. Nike went ahead, thinking "how big can it be?" Forty years later, Air Jordan is one of the most iconic and recognizable athletic shoes ever created. For decades, this Nike sneaker has transcended its role as mere sports equipment to become a cultural icon, a status symbol, and a fashion statement. https://lnkd.in/enFN6FE9

𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸? Consumer insights are little secrets hidden beneath the surface. They explain the underlying behaviors, motivations, pain points, and emotions of your consumers. Your consumers may not even be able to explain the insight until you play it back to them. You want consumers to say, “Yeah, that’s exactly how I feel.” Brands must think of consumer insights as a potential competitive advantage. They are equal in importance to intellectual property. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀? 𝗛𝗼𝘄 𝗳𝗶𝗻𝗱 𝗮𝗻𝗱 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 https://lnkd.in/gdirgpCN ______________________________ 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and I love everything related to brand management and marketing. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" https://lnkd.in/ep2W_Nh5 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: graham@beloved-brands.com ______________________________

𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗲𝗹𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮𝗻𝘆 𝗽𝗹𝗮𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁. Every plan should start with a vision and key issues defining how to achieve that vision. From there, the marketing strategy answers the key issue question. To start, you must define the 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 where you will invest your limited resources. Then, find an identified focused 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 you can take advantage of. Your strategy must create a 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 result that strengthens and wealthier the brand. 𝗧𝗮𝗸𝗲 𝗮 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻 https://lnkd.in/gc5C7vjP

𝗜𝘁 𝗮𝗺𝗮𝘇𝗲𝘀 𝗺𝗲 𝗵𝗼𝘄 𝗳𝗲𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗿𝗲𝗮𝗹𝗹𝘆 𝗱𝗼𝗲𝘀. Even those who work beside us might work in sales or at our agency. Plenty of times, I have stopped them and asked, “do you know what we do?” And, their answer kinda shocked me. Wait, it scared me. The ideal brand leader has to be a well-rounded generalist, knowing enough about everything they come in contact with, but never an expert. Brand leaders need to know how to think, define, plan, execute and analyze with the best of them. They are surrounded by experts. 𝗪𝗲 𝗿𝘂𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀. Moreover, while the brand leaders don’t really know how to do anything, they are looked upon to make every decision. No one else at the table wants to or can decide. Essentially, a brand leader’s greatness comes from the greatness of those around them. 𝗛𝗮𝘃𝗲 𝗮 𝗿𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗺𝘂𝘀𝘁 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁. https://lnkd.in/gNN36mra ______________________________ 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and I love everything related to brand management and marketing. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" https://lnkd.in/ep2W_Nh5 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: graham@beloved-brands.com ______________________________

A brand plan presentation is a powerful way to gain approval from your leadership team. However, no one will read it a second time. Our one-page Brand Plan will keep everyone aligned with your brand strategy. Everyone on the team should keep it within arms' length. In this article, I will share plenty of Brand Plan examples and show how to use our Brand Plan template so you can build your own plan. https://lnkd.in/eVZa5uNy

𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗯𝗿𝗮𝗻𝗱𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀!!! Here's our ideal scorecard--measuring wealth, health, mental, and physical availability. As a seasoned brand leader, I’ve always believed that brand management is essentially business management. Every decision we make, from brand positioning to marketing execution, should be backed by numbers—and that starts with the right marketing analytics. In brand management, it’s easy to get lost in a sea of data and misinterpret signals. That’s where our brand scorecard comes in. It organizes the data, highlighting areas that need further attention and acts as your beacon, showing where you are now and where to go next. Our brand scorecard, available in our Consumer Brand Toolkit or the Consumer Business Review template, focuses on four key areas: 𝟭. 𝗕𝗿𝗮𝗻𝗱 𝗪𝗲𝗮𝗹𝘁𝗵: Tracks net sales drivers, growth rates, profit, and marketing spending. It helps you monitor progress and compare estimates to past results and current plans. 𝟮. 𝗕𝗿𝗮𝗻𝗱 𝗛𝗲𝗮𝗹𝘁𝗵: Evaluates the impact of marketing efforts on consumers using health scores related to the funnel and consumption, benchmarking against the nearest competitor. 𝟯. 𝗠𝗲𝗻𝘁𝗮𝗹 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Assesses communication effectiveness, including attention (recall), brand link, and main message communication, aiming to create uniqueness and persuasion. 𝟰. 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Examines distribution factors, including e-commerce, display, and price levers. 𝗧𝗮𝗸𝗲 𝗮 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱. https://lnkd.in/g_4cfbdm ______________________________ 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and my role is to make marketers smarter. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" https://lnkd.in/ep2W_Nh5 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: graham@beloved-brands.com ______________________________ #BrandManagement #MarketingAnalytics #BusinessManagement

𝗖𝗮𝗻 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝘀𝗲𝘃𝗲𝗻 𝘀𝗲𝗰𝗼𝗻𝗱𝘀? Everyone seems to call the short-form description of a brand by different names: brand DNA, big idea, brand essence, or shout from the mountain. I keep it simple by calling it the organizing brand idea. Essentially, to win in the marketplace, your brand idea must be interesting, simple, unique, inspiring, motivating, and ownable. When your brand idea is interesting and simple, it helps the brand gain quick entry into the consumer’s mind, so they will want to engage and learn more about the brand. And, with the consumer being bombarded by 5,000 brand messages every day, the brand only has 7-seconds to connect, or else consumers will move on. When the brand idea is unique and own-able, it stands out from the clutter, and the brand can see enough potential to build their entire business around the idea. As the idea is motivating to consumers, the brand gains an ability to move consumers to see, think, feel, or act in positive ways that benefit the brand. Read our post on how to find your Organizing Brand Idea. It will challenge the way you think: https://lnkd.in/euGJmCVC ______________________________ 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and I love everything related to brand management and marketing. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" https://lnkd.in/ep2W_Nh5 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: graham@beloved-brands.com ______________________________

Humor isn't just about laughs—it's about making your brand unforgettable. Explore the impact of humor in advertising: https://lnkd.in/e2ccx4ED