LEVEL C

Theabsolutebestfckingpeopleinthewholewidefckingworld. -- Marty Neumeier and Andy Starr are super proud to introduce LEVEL C's first #Fellows in Residence: Erica Bonser, Founder, Fan Club Brands Sabine Friesser, Partner, EmptySpace Marc Gutman, Founder, wildstory Many Klenk, CEO, mut.agency Ionuţ Petraru, Strategic Designer, IP These are the people we want to work with. Thinkers and makers who bring the energy instead of the ego, and are totally selfless when it comes to serving others despite the ME!ME!ME! trends out there. They're more than accomplished alums, masterclass captains, and understated overachievers. We mean, yeah, they're all of that too. But they've been leading Level C forward for a while. They've taught us as much as we've taught you. They can outthink, outmaneuver, and outperform anyone. More than anything else, they've given so much of their time and talent to shape your tribe. Their tribe. This tribe. For all that they've demonstrated and given back, we celebrate them with rightly earned Fellowships that reflect the very best of this new bauhaus. These are the faces and names of distinction leading Level C. They won't be the last.

Attention corporate branders! LEVEL C is looking for an L.A.-based brand to build its next masterclass around. Join the ranks of Liquid Death, MillerKnoll, Bialetti, J&J, Dr. Oetker, and other world-class companies that have benefited from the inventive and disruptive concepts of our professional-grade students. If your brand is chosen, here’s what you’ll get:   - Dozens of accomplished branders working on your brand - A broad range of views on where your brand could go  - New thinking around disruption, strategy, brand architecture - Multiple fresh ideas for outmaneuvering your competitors - NO FEE—just a commitment to work closely with the class Now booking for autumn. Contact Andy Starr if interested.

A 60-year-old #unignorable secret revealed. ⬇ -- 🛑 IGNORE THIS SIGN 🛑 In 1964, a 16 year old LA high school student imagined + made + hung that sign over an LA freeway. The only photo taken of it was published in the May 8, 1964 issue of LIFE magazine. ⬇ Funky coincidence that today, the 60th(!) anniversary of that issue, LEVEL C kicks off a masterclass focused on creative, disruptive, original, uncopyable, and unignorable thinking for the business of brand. ⬇ The exact same thinking that 16 y/o kid used to imagine and make that iconic sign, immortalized despite its one-day lifespan. ⬇ The exact same thinking that exact same dude used to build an unignorable career shaping unignorable brands defined by customers who just couldn't IGNORE them. ⬇ The exact same thinking he distilled into an unignorable book that influenced everyone and changed the way we do business—a book he designed to teach us how to think in that exact same way. ⬇ The exact same thinking being shaped in a modern day #bauhaus of branding he co-founded. ⬇ -- It may have been a secret, but it shouldn't be a surprise. And it's absolutely not a coincidence. Thank you, Marty Neumeier, for 60 years of disruptive thinking. #brand #branding #disruption #strategy #creativity

Coffee shop hopping with LEVEL C folks in Milan? Come hang out with us over the weekend of May 24! Andy Starr will be there with a growing group of Level C alums and admirers connecting, exploring, and enjoying the world's most designful city—and each other! And while we're not doing a masterclass, we'll be rolling up our sleeves and getting into a little bit of work with something new—a series of focused #Critiques as we picnic in the parks, overcaffeinate with Milan's best coffees, and soak in la dolce vita. If you saw or heard about our 3'kend in Vienna last October (https://lnkd.in/dgDpYey9), this is a sequel. No cost to participate. All you need to do is 1) tell Andy you want to join us, and 2) get yourself there. Send him an email (andy@levelc.org) or DM and we'll take it from there. Sabine Friesser Maryam AlHubaishi Ionuţ Petraru Many Klenk #brand #branding #critique

TAKE OUR MONEY!! Bialetti did it again... An iconic product, collaborations with the world's most prestigious brands, and a truly Italian appreciation for life and joy. We cannot wait to be joined by Bialetti's team behind the success–Marzio Buttarelli, Chiara Z., and Pietro Colella–and learn from them but also push them with disruptive ideas. Level C's Masterclass 1 dives into disruptive thinking for brand and business and will change you. Forever. May 15-17, online. Don't miss it. Link in comments. Marty Neumeier Andy Starr #brand #branding #disruption #strategy

Ah...copycats. -- If you're not different or original? You're just...replaceable. -- We're adding a few more seats to Masterclass 1 with special guest client Bialetti next month. One of the world's most designful and original—and irreplaceable—brands at the center of our focus on differentiation, disruptive thinking, and originality. Link in comments below.

The endless creativity of electric toothbrush branding...? Let's do a better job at differentiating. Next (and last?) Masterclass 1 starts mid of May. Link in comments. Picture credit: Alex Murrell Marty Neumeier Andy Starr Marc Gutman Erica Bonser Many Klenk Sabine Friesser #brand #branding #differentiation #disruption #strategy

How can you make Marty Neumeier feel the #FOMO? -- Come hang out for a LEVEL C Critiqu'end in Milan over the weekend of May 24! Andy Starr will be there with a growing group of Level C alums and admirers connecting, exploring, and enjoying the world's most designful city—and each other! And while we're not doing a masterclass, we'll be rolling up our sleeves and getting into a little bit of work with something new—a series of focused #Critiques as we picnic in the parks, overcaffeinate with Milan's best espressos, soak in the art and history and meaning of la dolce vita. If you saw or heard about our 3'kend in Vienna last October (https://lnkd.in/dgDpYey9), this is a sequel. No cost to participate. All you need to do is 1) tell Andy you want to join us, and 2) get yourself there. Send him an email (andy@levelc.org) or DM and we'll take it from there. #brand #branding #strategy #disruption

We made a bet with Andy that a cute dog performs better to promote our Masterclass with Bialetti than his AI-generated one. Look at him!! Diego is crazy about coffee...and so are we. May 15-17 online: The original disruptive and creative branding workshop, with one of the world's most designful and sustained brands. Plus a shot of strategic thinking with Bialetti's chief strategist Marzio Buttarelli. 5 tix left for what may be the last Masterclass 1 this year. Registration link in the comments. ⬇ Marty Neumeier Sabine Friesser Erica Bonser Many Klenk Marc Gutman #brand #branding #strategy #designthinking #marketing #coffee

Not sorry. -- I was sorry about the last one. Not this one. Thanks Danielle Clarke. Link in comments. ⬇ LEVEL C