Plan and execute powerful campaigns with research-based audiences. Find your ideal target group, then push a model of it to your desired addressable channel or a wide range of buying platforms.
Choose from a wide range of pre-built audiences for instant campaign activation, from continent-hopping travellers to vegan snackers.
Pre-scaled, regularly updated and built using data from YouGov Profiles – our industry-leading audience data intelligence tool – for segments including demographics, consumer behavior, lifestyle and attitudes.
Create exclusive, research-based audience segments to suit your campaign or brand needs, using syndicated YouGov data or your own bespoke research.
We create an accurate seed audience based on the definition you provide, then our tech partners create a precise lookalike for targeting across all addressable channels.
Following the acquisition of CPS GfK, YouGov now offers powerful new audience segments for online campaign activation.
Discover advanced consumer segment activation with unique, data-driven audiences based on real consumer shopping behavior of people in their daily lives - continuously measured. Unlock the power of our addressable audiences, seamlessly integrated into various DSPs, to improve targeting efficiency, optimize campaign performance and boost business results.
Combine online and offline to get the full FMCG picture:
Target accurate, research-based seed audiences on addressable channels and platforms including social, display and TV
Research-based approach to targeting lets advertisers develop audiences that would have not been possible before
Segments can be based on individual campaign or brand specific needs
Custom segments crafted exclusively for your brand or agency
Using single-source data mitigates waste when translating strategic audiences into media target groups
GDPR compliant and consent based on the IAB’s Transparency and Consent Framework
YouGov Audience Data is enabled through a range of partnerships in each market. We work alongside open marketplace tech companies, and direct integrations with media agencies and media owners for audience extension and activation.
Available across UK, US, mainland Europe, APAC. Contact us to find out if we are integrated with your agency stack.
Eyeota | semasio | adform | LiveRamp | Acxiom
Airbnb is the most popular booking platform among Singaporean digital nomads and aspirants
Comic-Con 2024 – Who's interested and why
How Bank Jago secured its position as a leading digital banking service with YouGov insights
Australia among nations most excited for the 2024 Summer Olympic Games
Singaporeans opt for TV broadcasts for Paris 2024 Olympics, but Gen Z prefers social media updates