The LATAM Marketing Director is responsible for the overall marketing at the Geo level. This dynamic leader will define, build and execute an integrated Marketing Plan aligned with the LATAM strategy.
Lead the marketing team in LATAM to maximize the overall marketing contribution to the Dassault Systèmes’ Business, which includes local customer engagements, events, digital and communications marketing teams with budget management.
Build and implement a strong awareness & demand generation plan
Develop and execute localized marketing strategies and plans
Ensure a consistent, equity-based tone of voice throughout the company
Ensure timely and effective execution of the operational marketing plan (tactics and programs)
Monitor metrics of all executions in order to continually adjust and enhance the marketing plan
Create and maintain annual marketing budget
Contribute to the go-to-market strategy with documented insights on key market and competitive trends.
Work closely with the Executive Marketing team and LATAM Managing Director on the GEO Business Strategy and plan.
Represent marketing in GEO external activities (speaker at events, facilitator in Public relations, etc.) to generate interest and new business contacts.
Qualifications
15+ years of marketing experience
Degree in Marketing or related concentration.
5+ years of experience directly managing a Marketing team
Multicultural experience in managing people in an international environment
Sales (direct & indirect sales) knowledge and experience a strong plus
Ability to represent DS Marketing in public speaking opportunities
A collaborative leader who thrives in cross-functional teams
Excellent communication skills in English (verbal, written, interpersonal)
Possess the following :
Interpret financial statements
Business management principles
Track key performance indicators
Buyer/Customer Knowledge and Profiling
Communication Strategy and Planning
Content Creation Strategy and Optimization
Marketing Planning and Strategy
Note: in order to be considered for this position, please submit an English version of your resume
Diversity statement
As a game-changer in sustainable technology and innovation, Dassault Systèmes is striving to build more inclusive and diverse teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.
Nível de experiência
Estágio
Tipo de emprego
Tempo integral
Função
Relações públicas e Marketing
Setores
Atividades dos serviços de tecnologia da informação, Desenvolvimento de software e Pesquisa e desenvolvimento cientifico
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